Creative Details

Quality Score: 7/10

The advertisement promotes CALQUENCE, highlighting it as the first and only BTK inhibitor in combination with BR for patients newly diagnosed with mantle cell lymphoma (MCL) who are ineligible for autologous hematopoietic stem cell transplantation (auto-HSCT).

Creative Information

CID:b7c5d1de-7fa4-4619-8710-6e20b9288c5c
CRID:25_g0f89a3q
Domain:calquence.com
Seat:TTD
Size:300x600
Bid:$1.44
Timestamp:11/2/2025, 1:17:30 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/22/2025, 5:02:56 PM6.93s
    adomain_analysissuccess12/22/2025, 5:02:56 PM6.00s
    adomain_capturesuccess12/22/2025, 5:02:50 PM0.18s
    ad_rendersuccess12/22/2025, 5:02:49 PM31.38s
    brand_mappingsuccess12/22/2025, 5:02:17 PM0.13s

    Analysis Results

    Ad Format: banner

    Brands: Calquence

    Sensitive:Pharmaceutical Products
    Size:300x600
    Data Transferred:1560.42 KB
    Render Time:8.24 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    https://www.calquence.com/?source=&umedium=display...
    Domain:www.calquence.com
    Brand:
    Calquence
    Total Ad Size:1806.10 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js528.06
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js227.08
    https://s0.2mdn.net/ads/studio/Enabler.js153.28
    https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js116.69
    https://ad.doubleclick.net/ddm/adj/N6246.284566THETRADEDESK/B32995578.411145877;dc_ver=106.314;sz=300x600;u_sd=1;gdpr=0;nel=1;dvs1=1;dvs10=opni9sj;dvs11=kargo;dvs12=dv-51004137;dvs13=www.simplyrecipes.com;dvs15=102;dvs16=g0f89a3q;dvs17=73;dvs2=www.simplyrecipes.com%252fdollar-tree-royal-norfolk-blue-burst-dishes-review-11840812;dvs3=6luysex;dvs4=vsw2lc5;dvs6=b584c487-d47a-49fa-9d9d-0e9fa0836580;dvs7=ily7yik;dvs8=1;dvs9=ily7yik;dc_adk=2027040026;ord=cixi20;click=https%3A%2F%2Finsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3Db584c487-d47a-49fa-9d9d-0e9fa0836580%26ag%3Dopni9sj%26sfe%3D1b5df3a1%26sig%3DW1LUBoqigV4AhKvlkQNjXLpl0ggYicuSuaSmykPTfSc.%26crid%3Dg0f89a3q%26cf%3D8242211%26fq%3D0%26t%3D1%26td_s%3Dwww.simplyrecipes.com%26rcats%3D7gr%26mste%3D%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D70%26agsa%3D%26wp%3D1.3079954%26rgz%3D44326%26dt%3DMobile%26osf%3DiOS%26os%3DiOS186%26br%3DChrome%26svpid%3D73%26rlangs%3Den%26mlang%3D%26did%3D%26rcxt%3DMobileOptimizedWeb%26tmpc%3D12.260000000000048%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D2%26cc%3D2~KLUv_WMdqREMqwIVDgCjDjhROUG4XFtUbk1Uju2W4yKV6ypg8HIB3lToYaKHiVVV1D9mjw9LVHzgarSh0qWMnyvvsIKNQk8mAIyQlGfBCwlaLinQZCUpjwJNAKQxAqYAjwdj0zt23O8fzGZfpn87__v6n3u4r3X8z2s1nbqViKcJlyh5yhAK06t4IYJrq3mnnK1KWYJj0_rV7dVpZ6FCpNAePLY8N3cJEKj1OY5jf4Z3-bYlRAmTI2066zn-w0mrM6lML5B4LWDSBYuQWc2XUGm0infCV9Et8mDIkHfIyQ43y4ozLhTk5njfb9nX7f6vFUD8wPCBC5SdQp9cAZE1rkpFTtnCnVvg8luVZDYL9jJN66YQDjeM0Hfn3RoY0OHUzzXJAHhSmCWf7O5J2qszReNV7V10WF9NaAwYInaurtUlKMZ5hD2dtjXcyqTquEk10Ioot69oTE9MpKaEoXxSJWzNTQF3Z1V6MpLfpnC-P9XLJNaDDcLs7AMQSUr6fRSHS9fAiDUO_263Kb4uiQG-UegDe82YWCM1W6C7AxmnFL79TocH8HR9nPaMRBWXz-ILirUqYfqmJidJtTaJ9T5ZPq2CLtflc8W2oIPTiXUCMKg.%26dur%3D1~KLUv_SMFoCgk360BANBBSUQtRnJlZUFsbCIaCI0NZC1jdHhNb9mHQAf89C3gkBHyzkgDa3uhMwOkArC_Mf3k2glA%26durs%3Do7RXZC%26bdc%3D131%26mk%3DApple%26mdl%3DiPhone%26fpa%3D917%26pcm%3D3%26ict%3DEthernet%26said%3D1f00bcfc-54f2-4d0d-829a-3f5df96f42e3%26auct%3D1%26tail%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=Wh7b'e0jwO;gcsr=m;stc=1;chaa=1;sttr=59;prcl=s105.34
    https://ajax.googleapis.com/ajax/libs/jquery/1.11.2/jquery.min.js93.68
    https://cdnjs.cloudflare.com/ajax/libs/gsap/1.10.2/TweenMax.min.js91.38
    https://s0.2mdn.net/sadbundle/13851959345217563376/US-99067-300x600/bg.jpg82.51
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://s0.2mdn.net/sadbundle/13851959345217563376/US-99067-300x600/man_image.png58.08

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1