Creative Details

Quality Score: 5/10

The advertisement promotes DTE's renewable energy projects that support educational initiatives.

Creative Information

CID:9e7524e1-d9dc-40ef-b8cb-a174617529a2
CRID:17_24619501
Domain:dteenergy.com
Seat:Adelphic
Size:320x50
Bid:$0.10
Timestamp:11/1/2025, 4:27:44 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/1/2025, 5:25:27 AM5.02s
    adomain_analysissuccess11/1/2025, 6:20:28 AM3.41s
    adomain_capturesuccess11/1/2025, 6:20:04 AM0.17s
    ad_rendersuccess11/1/2025, 5:25:22 AM27.20s
    brand_mappingsuccess11/1/2025, 4:27:44 AM0.08s

    Analysis Results

    Ad Format: banner

    Brands: DTE Energy

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:1276.77 KB
    Render Time:8.50 Seconds
    Creative Inferred IAB Categories:
    • Education (IAB5)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Green/Eco Products (1369)
    • Green/Eco Services (1370)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    Landing Page:
    https://empoweringmichigan.com/how-a-dte-renewable...
    Domain:empoweringmichigan.com
    Brand:
    Empowering Michigan
    Total Ad Size:1276.98 KB
    Requests Made:
    URLSize (KB)
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    https://cdn.flashtalking.com/201723/5501944/assets/live/studio/assets/3545154/original/GoodProComp.otf149.69
    https://ajs-assets.ftstatic.com/ftUtils.js97.58
    https://static.adsafeprotected.com/sca.17.6.4.js91.43
    https://cdn.flashtalking.com/frameworks/js/api/2/10/html5API.js85.43
    https://c.betrad.com/geo/ba.js?r17020142.46
    https://cdn.flashtalking.com/feeds/frameworks/js/utils/Tracker.js7.22
    https://cdn.flashtalking.com/201723/5501944/assets/live/studio/assets/3545246/original/HL2.svg6.79
    https://jsconfig.adsafeprotected.com/jsconfig/jload/924358?cbName=__IntegralAS__2876&anId=924358&advId=105056&campId=2597835&pubId=122&chanId=7066553&placementId=24619501&adsafe_par=&planId=3031448316&impId=ede691df-a581-4063-b0c8-bd85545082cf-9e3ec261-7058-41cb-95a2-d72b4596ca37&uId=1761665867005&bidurl=heavy.com%2Fsports%2Fmlb%2Fnew-york-mets%2Fmets-favorite-to-land-tarik-skubal%2F&bundleId=heavy.com%2Fsports%2Fmlb%2Fnew-york-mets%2Fmets-favorite-to-land-tarik-skubal%2F4.50

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2