Creative Details

Quality Score: 10/10

The advertisement promotes NIPSCO's initiative to enhance efficiency in the 811 system for locating utilities, encouraging community collaboration.

Creative Information

CID:8a5d15d9-e0f4-4bf0-acfd-17f7c81c2245
CRID:25_qo5yeka9
Domain:nipsco.com
Seat:TTD
Size:160x600
Bid:$2.45
Timestamp:11/1/2025, 3:19:27 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/12/2025, 4:02:58 PM6.69s
    adomain_analysissuccess11/12/2025, 4:56:02 PM5.76s
    adomain_capturesuccess11/12/2025, 4:53:23 PM0.16s
    ad_rendersuccess11/12/2025, 4:02:51 PM24.70s
    brand_mappingsuccess11/12/2025, 3:03:32 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: NIPSCO

    Size:160x600
    Data Transferred:128.54 KB
    Render Time:6.64 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Energy Services (1031)
    • Utilities Apps (1438)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    • Green Energy (1032)
    • Gas and Electric Services (1403)
    Landing Page:
    https://www.nipsco.com/safety/directional-drilling...
    Domain:www.nipsco.com
    Brand:
    NIPSCO
    Total Ad Size:147.63 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/mgefupq/z5jh5xq/qo5yeka9_160x600.jpg?cb=325975106.56
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=34qmp0i_2jvo6yy_qo5yeka9&c=tradedesk01cont1&js=pmw0&w=160&h=600&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=217700cd-5580-40bc-9c8f-ea834c871119&crid=qo5yeka9&wp=2.448743&aid=ef3bf65a-b75a-4cba-9eba-851f964c76cc&wpc=USD&sfe=1b386120&puid=1060d50b-dc79-102a-fffe-1c3780c348b8&bdc=131&tdid=6a599107-f460-424f-b5b4-3d511612268f&uidd=h-TYUB-V1IRr4ZObnxLGoh-pFljFXteG9MOLdlEF7sNBExLK&pid=mgefupq&ag=2jvo6yy&adv=z5jh5xq&sig=14HCpBEKrnbomkmwN955kYIxL49-2IkOD2PGpKvr9510.&bp=4.75&cf=9441907&fq=0&td_s=mail.aol.com&rcats=oj8&mste=mail.aol.com&mfld=2&mssi=&mfsi=&uhow=59&agsa=&rgz=33161&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Chrome&rlangs=es&mlang=es&svpid=8727&did=&rcxt=Other&lat=25.890600&lon=-80.178400&tmpc=27.450000000000045&daid=&vp=0&osi=&osv=&bffi=41&testid=iavc1%20&cc=1~KLUv_WNa1XJFTgB9CAA0DzISCc0AdyGAVbxAEZyP6oNMhxEZ0gEkGjoDNTI40AQAsgVkuAUB4AUB-gYECAoYAoAHC5AJAZgJANoJBwj--oIBGAyCCwVPdGhlcrIL0AvYBNgL2ATwCwH4CwOADAWIDACQDAOYDDWwDNCCBbgMAeAMAOoMBwjatYECGA7yig0FWWFob2_CDdANAeANAJgOAroOAkJPwA4Vig8FCK0JGAiSDwQIARgImA9koA9kqA9ksA9k-A8AmBCinwGgEKKfAaoQFBC_xsLqJ8xBgsbaR4WHIZrtBcFnyBAA0BAB2BD8ArgRBqASAqgSA7gSAcASAMgSAAf8ExQIk4E2_G9laOr_6-nShozMhHLKUMMt&dur=1~KLUv_SMFoCgk0A0DAJMFEhFEEEEEPhFcQIUlko7B_JORklMGvalJAJOc8RbA0W5e7VoupbQRS_3hxX1DbiWFks8J-Z4d_xSzWlCQYYMTz3I6Km-95DPtJgb8xIuAtyt11PzHelUqKtDmDxw2mAM.&durs=NI2DPH&crrelr=&fpa=516&pcm=3&vc=12&said=151701dc-8608-4539-b99d-086ea210e128&ict=Ethernet&auct=1&im=1&mc=d04626ae-a601-47ff-86ff-6f580825d777&idl=XY3007aGbIurZBsbA78y0OeAU4fk4FjLvCjAGGLCodIj9SfwU&ev=2138wPZW0zCQGqdr20asb5AkdN39pF2fxpNahtwtWWE.&rsv=0.00726674933074323&abr=11911778-685c-4999-97e5-3dc0f3e662a9&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=34qmp0i_2jvo6yy_qo5yeka9&w=160&h=600&c=55d20.04

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    Creative Screenshot 1