Creative Details

Quality Score: 5/10

The video advertisement focuses on the challenges faced by individuals living with lupus, particularly the impact of flares and the risk of organ damage. It promotes Benlista, a medication specifically designed for treating lupus and lupus nephritis. The ad emphasizes that Benlista targets the underlying cause of lupus, helps prevent flares, and protects kidney function. It highlights that Benlista is the first and only approved treatment for patients aged five years and older with these conditions. However, the ad also warns about serious potential side effects, including life-threatening infections and cancers, and encourages viewers to discuss the medication with their rheumatologist.

Creative Information

CID:67217237-af0d-4d8b-baea-4894755ad773
CRID:82_6929-804841
Domain:benlysta.com
Seat:PP
Size:300x150
Bid:$19.60
Timestamp:11/1/2025, 3:17:14 AM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/12/2025, 4:01:37 PM8.27s
    adomain_analysissuccess11/12/2025, 4:56:09 PM4.50s
    adomain_capturesuccess11/12/2025, 4:53:41 PM0.24s
    ad_rendersuccess11/12/2025, 4:01:29 PM0.00s
    brand_mappingsuccess11/12/2025, 3:03:05 PM0.08s
    video_analysissuccess11/12/2025, 4:01:36 PM7.33s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: Benlysta

    Sensitive:Pharmaceutical Products
    Size:300x150
    Data Transferred:1467.45 KB
    Render Time:44.08 Seconds
    Video Duration:60.1 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    https://www.benlysta.com/?cc=d_N551W0CVH72547522&m...
    Domain:www.benlysta.com
    Brand:
    Benlysta
    Total Ad Size:5835.20 KB
    Requests Made:
    URLSize (KB)
    https://r5---sn-p5qs7nsk.c.2mdn.net/videoplayback/id/880d94d03264887d/itag/18/source/web_video_ads/xpc/EgVovf3BOg%3D%3D/ctier/L/acao/yes/ip/0.0.0.0/ipbits/0/expire/3874759661/sparams/acao,ctier,expire,id,ip,ipbits,itag,met,mh,mip,mm,mn,ms,mv,mvi,pl,rms,source,xpc/signature/71B461578DC065CB81B74943033ADB48F11F9C4B.24858FC3A370C703C25BA46499120E4C64D09873/key/cms1/cms_redirect/yes/met/1761969105,/mh/MN/mip/98.92.166.6/mm/42/mn/sn-p5qs7nsk/ms/onc/mt/1761968668/mv/m/mvi/5/pl/13/rms/onc,onc/file/file.mp44366.56
    https://cdn.doubleverify.com/dvbm.js523.93
    https://imasdk.googleapis.com/js/sdkloader/ima3.js457.22
    https://vpaid.doubleverify.com/js/vpaid-transformer/1.1.2/vpaid-transformer-no-csw.js151.08
    https://imasdk.googleapis.com/js/sdkloader/loader.js56.02
    https://pagead2.googlesyndication.com/bg/hxE3TQCkXuxt7r_bWu7AoTGmvmaS4CIx1WF2US_DCj0.js52.50
    https://pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js44.67
    https://s0.2mdn.net/instream/video/client.js43.65
    https://tpc.googlesyndication.com/sodar/HdsydzJK.js41.06
    https://imasdk.googleapis.com/js/sdkloader/vpaid_adapter.js39.01

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3