Creative Details

Quality Score: N/A

The advertisement promotes Betterment at Work, highlighting the potential for tax credits to offset the costs of a 401(k) plan, and encourages users to calculate their tax savings.

Creative Information

CID:efa9547f-0dea-4f93-bdb0-ed70cb220650
CRID:74_399569501
Domain:betterment.com
Seat:DV360
Size:728x90
Bid:$0.27
Timestamp:10/31/2025, 7:03:48 PM
Declared IAB Categories:

    Analysis

    4 succeeded1 failed(80% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 8:50:29 PM4.53s
    adomain_analysisfailed12/10/2025, 12:32:07 AMN/A
    adomain_capturesuccess10/31/2025, 9:33:57 PM0.21s
    ad_rendersuccess10/31/2025, 8:50:24 PM25.94s
    brand_mappingsuccess10/31/2025, 7:03:49 PM0.18s

    Analysis Results

    Ad Format: banner

    Brands: Betterment

    Size:728x90
    Data Transferred:576.04 KB
    Render Time:7.66 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Retirement Planning (1350)
    • Employee Expense and Time Tracking Services (1014)
    Domain Inferred IAB Categories:
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Retirement Planning (1350)
    • Stocks and Investments (1351)
    Landing Page:
    https://www.betterment.com/401k-cost-calculator?ut...
    Domain:www.betterment.com
    Brand:
    Betterment
    Total Ad Size:576.08 KB
    Requests Made:
    URLSize (KB)
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914221.47
    https://pagead2.googlesyndication.com/pagead/js/dv3.js103.17
    https://googleads.g.doubleclick.net/dbm/ad?dbm_c=AKAmf-BKKYCGGY9yIxC01H5qyg1p8QCBmcT7wAICuN9NYWgwhvkFvubHQCH2GRiTuh_YLo6yGiOH-AAQIPOtW8vb_IxyZRwvU6hNtgDOWI8T-F5q8W88waHpmcrcg86vsglbKyB9AjTDGlkRDcucG5nVFyYU4tjUlS8zZ71lIZkMRGvZizFwf1LgkABvEkf03zdAQiVlkfgH5R3tZEyCH1FNkc_vYFNMFI7wQ2U6RbOm7GHBM1pmAplhMUfBTL1bghWzjyqLCG5XR3axjFXCFx_FZWAgzcqoSUAsBZKCy-3XYYtJ89hXVJI&dbm_d=AKAmf-A-7CiUL3wA9N6A3mZmPD4vSZMRLI42yGt3ySCI09Z0eubxzZnHi772VsHZbfPiRedlB9RUYhlyWQU_PZKj2eYJZKnIhLu8OoSjBLBRiTWKlggg8jP_mWQC5s_WFGIz-fSNP1OK7ZtO77vlUf2Iq6map3kzMzz_COeo4XosazS3k3h95M2vQJb94l0l0TpSIZx___d798coypp9LDBUj9K78SscKb811alPZO9EipTcd0HmtsQaHKPb5E50rQYWCpvL0EqIx5DhL6oX4icwhWkZC3ioJnK4_kBCAEbhNVNd972_xA64hqWEY_LLiUWsRv4LGsnWWBnC7tMEYphXO4yEur7jAsw49-eEX5V1VaSXuM6SaKF5nm_b6ZjBpvdagkJAu9ct34yjT1r4mgQaBDcBmw_mBUee5AG2xS8HiFL4hnCu-7xVhfht3PvC7s47AVQRSFgu1C4grUw_GQeX8Qn5Uj5BN7EMINfES6JWKPBOk6KVPQFchfvlN1c2wByYxoTBVCnOC5yioFGQWvpH4gSsozNnfVRa0pPQMcnhi2z_tue0oTxLxbolZoSY4nnTQt5d07zkD_4S33LjdaN1BYd6j9tUfoT3l5Kl6LAbmkLrMiidsexB8KEjNhfdDkgINbQ81xTGfD9XpA05zGHsRH-UTNZoJpfkwovznbjdWbFcuZDwldlb794yxnMn_g1u3c_IbeuwJ41j4ulSeWcqgtDBKG6OSfbAwJdmV3djdYxM6q6mcuq9yTGpI-3uGBIBfXDMkwtXPK-Zg4fKDUyGBKIB1FryqdJhU6xO3BFHNsdboNpToFK5h4LZmwoWjlZzYQi_BhBhmY328Yv_bqqGkIFctxBMVErMH3LsMdJcyZEihaySw9uFdPrI_zniP6oro9kjxHcatnYOb8HK7cJk1R18QhM6zX6vcZar-MftdWZQVDwGOOwjBUTN27ZenpnLjEPkzlsOF85Huso4O6MspTr_k3GvUY1HPxupbo0AK_LW2O8umCvV9ICTAGr9miSCfBkmftCobeyOECe86pOZMpjZD7JYgA_oagHLibbb54vJ5Hk8gjxez7CiwfazdJuoRgawFi3ej8FNQxVyThBqf0KHJIMGKaGzq0EIMhBqh57fFgmoww_cChcaQiTVEer_Ps1BsQ8dAMMKxKGglRbTjice5CX86lgFlMmKPbTLJGI3zrdQ2Byo_N1tncnxWGYVcRlK_5Dc0wFmLSFIVdZsqV-CT0nFh6Ydv_fcbcaDYijJrZ6S8euBs6WlyHovwLxj6fMmHCOqtjxOHUCnQwu2_2S31ti1dbZtM9MKD4te2Amahpow5wGmDFp2RCjHuurIjBJkpLsopba1VyglE8BWgxFd28fSSeVOSsqYZ_-4Mwhji49qPGY6cqlLnE3tT0U_1XiIkKK5q_gUo3cj30Je-QU_XFXLcx3CrQhNwOens1cfIMEMUDiXDhCrLXDJ9ZZEK76hfRIMQWdFtmOPupNtlqV04G8cbqcq5sc-LMI0Sb1JkDeb4h-jge5h8-SOXAHdH3gsdX1cwCPl5YiBxgE6_Q8v6obJqg2vfZdB1H3B4tFQd1WsvNBUVPERdI2uVnvVim_wzMzrI3FpwZqnwaL8YwRbqFqLNpsxrIccqMHjXgPyiUS1OS-V6jSUjvZjl52YtCd6MEffz8CAgLU6WP1wv5f3ODoBnvughBdibeEtzYPM2k7qMG3uWDS7pOCYN4w_wAvTxynx7OaMk4doMaQo2jpNz0tf96RxBWoPdOWskLtPJ1376C8VLVIg0NlJ79_Ea9y7DiRFp7U4r659b1kkMSnFad5nZO5HuFw65UoXV90CWACr4yBQT1rQgTKh_fk36lC06yIfEKOMAOow1WBb6gbOddIvx4bi9R8RHCn9Ets-mx0Uou0PbbR6555hAVTUSJIc88b4sbsnWoDfXImRAS6nwTwOaGCWLN-V0BS8Dn-MXWtqXXFY6A_YAgNfbsulYu5hdi2hS4j9UQx9FctDdedfFq2DSidHt7fToh8KAcA8AKcfUQp4fDddT5ux0anWfirQVcfXDUZ9-0J-sH65I8rI1lFNGAfP5wAgfA0WViVK-X7p3hdi0yt20-EspQGDxtKlxmp5sLv56uo-vs4KtOZdE_CP4y8UVr-pu1BrAxevbix6fQBoebddQdOv3G7k5P81FvMvutaoydR01EPUEmvZvZqL4cRnmfpHnT91u0lqk0PRl-hquC1bHKXZx9XxCedyr0fAldRc7GVHqLyO8-_xQuY04VGg8o7gpIlaH0mWBJH5n3RvcKzWtuq8yDJKEP7wwMPV7ClMjCu64fv_BtQ0AjaZPguWohzwwf6Tdjq6rIkmFtytJru9sQEKNPd8aCWVCbf-YGJ5w54z61JU22c8ItKgXmfwiJQsKgdPfa3QH6_jUyHinr_aabMWmjn4ev3hXV32ynyZprUbfPpFNSTdOTPjVFJIx39nzVSZyW5Tw1cdxUn-hDzqEQjFW-NSDHGAIaN7AQuD3ha2FqxNk4T0NLJDsZUxlwB6wIq69U597hoEc0NZGfiSyhKbB7yJevk4hcuS9pfFy2YTfdQlzHwQu840iDDyBK7X9MNQLhFpaKEe05Qa-GxM3rt3_qb072qLxmwSqMyK299ACqnv0MAiF9EC0QAgOchaHJeebMimxH730WZygA992HhJ7TglFhALm3dMPGfG5tOIKrTAUr8OBvs5r4ka5b9ep76Au2262FjT-BQfSX38DRH0U52pXkckYGu9vOi0HIO9efEzyXV4hm4QeMHuMLJgGTOXRe3RFerAgweU6REWTW1ajAhbQMKUXYDvz-2xLfxrhiKrHHzmn4Nhn3w-WBtUs-y4zE8eXbK9jM5UQjaLEpgojNnlOksE61rysuD8jrydhtAAlP-YUZymMbHyhvqzt_hoq3i2-xz-4MGg-1nv273zGWbT-P7_ife9dnjPI7SLfV08G_ii9NyV4OCvVvB3DPSbVBxZbbAqqE1WSNUNCzomP5DK9bSKyPsmW6Rx8qJAvND75dulGVz5QUM2pd23VJtyUoIaabQPMjevOW5iM8V8CNDtsajTKCXsdbkUEFJnzhiHRfGZ8c-mc0VVzpG_xiIUgO5dXUW1kgPqj-nj3k-Cqc-T4MvsNZvC5UDCD9cktpQlgHrZtInElzHlhf5dq9ZleT3lZ5yh9CHSWlGo7FIzH7UR89KMEKjfCJcwQU6UaufzzZNgF_sexRK8OFjXo8WeWZJzWPgGxZ8TrVTAGB3GSz41AU8FKs2cuoNxHndtQ0zgEb8nu7gnpYPIGSOdXjEjZ7G0b987fgcm-m1qmdI8-xti3ZTWdw9AiyH2ytr08aX7PiUekLFJQV0YUeeCwEgY1FELFqxuTRQoDjdCYTBZLcXZjr162T2Bg2RMl7IivmDkLsu5MgrfSvUIxBElZ9e-1TYJARTFnTzzr7ZJGEzKRIHDtB23IiLe0189CWYImMMf0KdklU9YgC1Hjaa9ZPdKcBgdxN4Igz9FqiNUGIJ5cTBJgvvO_qhGAmh9ffb6GOqtajyrAMeh4FaVG8NyUfzAsmYruu2F6KSGxa4KDuO5gzUaHZHhK8vtOPMIAxFbfJOUcFFXJ_fo7eUM8jtFLcsEkWDS-w6YLQMm7ezVWD3o0I9__19GpuPb-vUnG8IBWO4ixvobd77s3gfB4NORDpfG9C3yxpupyVGMYg-Z3OZspqL25sZVyJdzdhpcNCaxicjPX_3IfVhODJTqJq1A6rEb0u10Tt6BZRIrdTR2wJTjIJRGfUPEEc5wNt9wuJQVMDN-961IQtk0GHiP1mVSQ_TmALT7-ZNQAYQo3vmQQNOzeiqw0LaEMUgxxm65JVN_IEHdTRi5WyT9IerPrdfK_ISNDr-JifDntJ4QSS5SgN9gsPCFHwWb9yWMLR-POtP6aSHhagS2cARyJ3LR-6Es3QMJ5IS8JRKyQioMI3J3jUgCeM1sNskkMKolyRgpSsn-IySR_d8gg-Fc-bEbGh-Q1VWfdLWl0JmAqJC6f5xEur8_sQozW32gBkB2LYGNNiGaXWz4D_f5htbWHBLiqfi4gxzQOnLerRZB5NP3BHaOTAre0auXKER1QdGYC-Sumy1nbGz9DCm7ULKycVWsik0RD0Sub2ZQHTns6TA6AAVvEo4XCfw-5pwbrLP71JyQHVDESKtf3bxx4SMK_coE0k7jwIkqS8RE4jqqACSRZaupqukcYpYEkiXws-z48h2buYRN0T0bxDW-YgNK3NEr6Sw__7ISttwqLVi7hKjvytMKYOBj2TR0WTf-cX_y0_Ls2d-Vun6Rsf1sCXNFJtc1M8uDCV49TGuJcciaUnTbdZKhupIQlsllh_tQhauGyxv2rMFVmiqHHboM_77Vh4jkribNOKyXTnEvBPf2-ZC82Us6iPl4yHYtMFLGo_sS_saaP6feaBu3c8UDRg0J1ag0C02dNzFUal688kJwcMHbu8K7WorPAuGW41UIQVay7n9MZQizgUxV9pdaIiT31NnTQlqryBmuD-x-0Qo82_miOT_XObvNMuK8mYUdk0WKn2QbQvHEMlmNhE4aszlvMKoDq_Y_xbjw2a_oFKHLYEfsyNdawlulZ9wydQBhWlB33iMq7I501Iv2Z8WMdnTHG9r5wJp5cznM8teKBtqDIG25AibesRmA-Gk5Yh_sy8Sx3uikW70ZVfSjSizgAdCLNjDH5Lc4C8jSpFOi5vbxcH7PQEYuETPlwnUcI4vrVwhHRSn016OM6aK3RyLfCVOrH3pRKBrQQagNRljL4PLHt5bizrZQ91vaNaSAet5JMYsxRS4zG7X5W-s3pxE_HfQ-HCj0ZRKzqbzTxwMq8uhXTMM&cid=CAQS3AIAwksa0TeeS8TBswRipivamBhaAc3g0Uwv7mBqZtiR_8rk_BWWxUkgs3DGyjWZ2E3qn89avJVRDQw1bormzwsYRJc_dISDDojU2g9F559pgxgTqTAq3RAvqL3gkF_JJk-1DbkjcqdwYCR4-JiX0Dt1hy4DwKOZunmnx8bpscemcn73Rz4XTI4XRjPCQk-M6_OQ-cWgAdjpGkjvgcEwMkksUdGatmG4xiSKacWVG2UISLvwh2nb_X5XqmMkNW8nkpNK3jDTSQodbdCY5kaszB-Sql8KZMinCGwv6KhRxbMhrLgIOjw4n6U1qrYtXfm28Tza2fDQWVLx6lbvSFKUQV9XZBh6epl0_KB30uZmi0GidRUwwezkPAw3BMQgSelh2OvISRCmDzv3_zZ_ZNvam_n8or0R9uGDNovSwEor30_geTPfMYXKKA_dyhv9-xZxa1DGTTfmcvVebDg7MuEYAQ&dv3_ver=m202510220101&nel=1&rfl=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&ds=l&xdt=0&ct=76&iif=1&cor=17590491087158667264&adk=3695998272&idt=158&cac=0&dtd=10692.33
    https://ep1.adtrafficquality.google/bg/9QfUaEVhl411vMX3VzLK1LlKytb3gkVkcXlQG2XWrlU.js52.10
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://pagead2.googlesyndication.com/pagead/js/r20251030/r20110914/abg_lite.js27.91
    https://s0.2mdn.net/simgad/16329562090680483162?sqp=uqWu0g0HCFoQ2AVAZA&rs=AOga4qk9MvET_a-nc8dsz0oF7jhJmJPRTw24.64
    https://pagead2.googlesyndication.com/pagead/js/r20251030/r20110914/elements/html/omrhp.js11.63
    https://pagead2.googlesyndication.com/pagead/gen_204?id=xbid&dbm_b=AKAmf-BTjBOXi8OXF2cKZUtY_vNxW7rNBZwN5ZxNBT5vKSTXekzem8jzv_YdrqSMILQwr1iey3PLuJkv9UWioK6hPW1nlcCFWRPwrxTNB_VQtc9wf87MKiY0.04
    https://pagead2.googlesyndication.com/pcs/activeview?xai=AKAOjstDyja-4xqwLlj4wZQdJW2viborTaPlXlfAZLn0vHepLnKxjd082Kr6rUbsgDwlGrpHLE13bpynGS_rpGxTxdfRxQJC-eBbJ2yuFipjpTSEvPo53_F8yKiZ2KEc_DL9NFSSASOkknPOetwcF_AM8voOx5_ESHY7Nw&sig=Cg0ArKJSzChRGyQ4-Qp5EAE&id=lidar2&mcvt=1000&p=0,0,90,728&tm=1037.2999999999884&tu=37.5&mtos=1000,1000,1000,1000,1000&tos=1000,0,0,0,0&v=20251029&bin=7&avms=nio&bs=1920,1080&mc=1&vu=1&app=0&itpl=32&adk=0&rs=6&la=0&cr=0&uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0%3D&vs=4&r=v&co=5787659900&rst=1761943799077&rpt=725&wmsd=0&pbe=0&fle=0&vae=0&spb=0&sfl=0&ffslot=0&reach=8&io2=00.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1