Creative Details

Quality Score: 8/10

The advertisement promotes SEQUIVITY with MDF, encouraging viewers to rise to the challenge in animal health, with a call to action to learn more.

Creative Information

CID:0b9169c3-5d9f-440f-b7b2-dc813fb9e6e9
CRID:2_206_463649
Domain:merck-animal-health-usa.com
Seat:BSW
Size:300x250
Bid:$0.16
Timestamp:10/31/2025, 6:48:18 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 8:18:15 PM4.78s
    adomain_analysissuccess10/31/2025, 8:17:59 PM3.24s
    adomain_capturesuccess10/31/2025, 8:17:56 PM0.18s
    ad_rendersuccess10/31/2025, 8:18:10 PM15.92s
    brand_mappingsuccess10/31/2025, 6:48:18 PM0.11s

    Analysis Results

    Ad Format: banner

    Brands: Merck

    Size:300x250
    Data Transferred:92.17 KB
    Render Time:7.12 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Pets (IAB16)
    Creative Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Pets (IAB16)
    Domain Inferred IAB Ad Products:
    • Pet Care (1224)
    • Veterinary Services (1466)
    • Pharmaceuticals (1473)
    Total Ad Size:111.26 KB
    Requests Made:
    URLSize (KB)
    https://cdn.adtheorent.com/2fae0672-8201-49ed-b392-e031329503ca_58411sequivitybanneradsstatic300x250faps.jpg62.81
    https://choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=18525&c=adtheorent01cont463649&w=300&h=250&js=pmw0&plc=tr&uid=0c18a85faff261ef98f8357976403cf220.43
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://cdn.doubleverify.com/dvtp_src.js?ctx=20052649&cmp=DV498051&sid=AdTheorent&plc=AdTheorent-IQM_20210415001_DispJS&adsrv=0&advid=818053&dvtagver=6.1.src&ppid=209&aufilter1=1&autt=1&DVP_DV_CT=1&aucmp=18525&aulitem=104585&c1=805687&auxch=BidSwitch&pltfrm=8794&auip=170.223.207.60&aubndl=&turl=https%3A%2F%2Fwww.wcvb.com%2F&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Windows+NT+10.0%3B+Win64%3B+x64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F141.0.0.0+Safari%2F537.368.93
    https://choices.trustarc.com/cap?aid=adtheorent01&pid=adtheorent01&cid=18525&w=300&h=250&c=f7290.04
    https://rtb.adentifi.com/Imps?impId=1;adId=d4763e73-b414-11f0-a0c2-1256f8f789f1;lId=104585;sId=805687;cId=18525;crId=463649;adThdId=0c18a85faff261ef98f8357976403cf2;adExchange=BidSwitch;engineId=i-0d7cb0eb0e68274c0;dealId=0;geoId=20309;inventoryId=303204;rtdmIndicator=1;timestamp=1761666200;property=wcvb.com;dIp=MTcwLjIyMy4yMDcuNjA;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=243410123;cuid=cuid_e972d251-bae8-11ef-b5ac-12a907f1fdf90.00
    https://us-east-sync.bidswitch.net/sync?ssp=kargo&dsp_id=206&imp=10.00
    https://us-east-sync.bidswitch.net/ul_cb/sync?ssp=kargo&dsp_id=206&imp=10.00
    https://odr.mookie1.com/t/v2/sync?tagid=V2_790378&src.visitorId=4eb137b7-0c0b-492b-a12c-36e227d07097&ssp=kargo&gdpr=&gdpr_consent=0.00
    https://global.ib-ibi.com/image.sbmx?go=298769&pid=541&xid=10595632932523917763&ssp=kargo&gdpr=&gdpr_consent=0.00

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <a href='https://rtb.adentifi.com/Clicks?crId=463649;sId=805687;lId=104585;cId=18525;adExchange=BidSwitch;action=click;adId=d4763e73-b414-11f0-a0c2-1256f8f789f1;adThdId=0c18a85faff261ef98f8357976403cf2;engineId=i-0d7cb0eb0e68274c0;dIp=MTcwLjIyMy4yMDcuNjA;dIpv6=;adThdIdCode=WEB_MD5_V4;dealId=0;geoId=20309;inventoryId=303204;rtdmIndicator=1;timestamp=1761666200;lat=NDIuMjU;long=LTcxLjEz;dma=NTA2;stateCode=;zip=MDIyMTU;bsc=${CLICK_URL_ENC};redir=https%3A%2F%2Fwww.merck-animal-health-usa.com%2Fspecies%2Fswine%2Fsequivity%3Futm_medium%3Dbanner%26utm_source%3Dadtheorent%26utm_campaign%3D2025_sequivity_adtheorent_programmatic_banner%26utm_content%3Dmdf' target='_blank'><img src='https://cdn.adtheorent.com/2fae0672-8201-49ed-b392-e031329503ca_58411sequivitybanneradsstatic300x250faps.jpg' height='250' width='300'/></a><img src='https://rtb.adentifi.com/Imps?impId=1;adId=d4763e73-b414-11f0-a0c2-1256f8f789f1;lId=104585;sId=805687;cId=18525;crId=463649;adThdId=0c18a85faff261ef98f8357976403cf2;adExchange=BidSwitch;engineId=i-0d7cb0eb0e68274c0;dealId=0;geoId=20309;inventoryId=303204;rtdmIndicator=1;timestamp=1761666200;property=wcvb.com;dIp=MTcwLjIyMy4yMDcuNjA;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=243410123;cuid=cuid_e972d251-bae8-11ef-b5ac-12a907f1fdf9' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_e972d251-bae8-11ef-b5ac-12a907f1fdf9");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=20052649&cmp=DV498051&sid=AdTheorent&plc=AdTheorent-IQM_20210415001_DispJS&adsrv=0&advid=818053&dvtagver=6.1.src&ppid=209&aufilter1=1&autt=1&DVP_DV_CT=1&aucmp=18525&aulitem=104585&c1=805687&auxch=BidSwitch&pltfrm=8794&auip=170.223.207.60&aubndl=&turl=https%3A%2F%2Fwww.wcvb.com%2F&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Windows+NT+10.0%3B+Win64%3B+x64%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F141.0.0.0+Safari%2F537.36"type="text/javascript"></script><span id="te-clearads-js-adtheorent01cont463649"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=18525&c=adtheorent01cont463649&w=300&h=250&js=pmw0&plc=tr&uid=0c18a85faff261ef98f8357976403cf2"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/>

    Creatives

    Creative Screenshot 1