Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity's HSA services, emphasizing seamless claims processing and minimal friction for users.

Creative Information

CID:	bc1f35e4-3c31-44ba-a021-ea5ddd372476
CRID:	29_629170465
Domain:	healthequity.com
Seat:	Xandr
Size:	300x250
Bid:	$0.91
Timestamp:	10/31/2025, 6:45:11 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	1/4/2026, 2:40:23 AM	4.26s
adomain_analysis	success	1/4/2026, 2:40:14 AM	4.25s
adomain_capture	success	1/4/2026, 2:40:10 AM	0.18s
ad_render	success	1/4/2026, 2:40:19 AM	8.59s
brand_mapping	success	1/4/2026, 2:40:09 AM	0.09s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

300x250

Data Transferred:

869.72 KB

Render Time:

7.46 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

869.72 KB

Requests Made:

URL	Size (KB)
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638409/ConsiderationDirectionTwoC300x250/image.png	471.57
https://adsdkprod.azureedge.net/viewability/versions/v5.8.24/banner.js	152.92
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638409/ConsiderationDirectionTwoC300x250/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638409/ConsiderationDirectionTwoC300x250/NeueHaasDisplayRoman.ttf	98.05
https://nym2-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.thespruce.com%2Fbest-flooring-for-bathroom-1821353&e=wqT_3QK9GPBMPQwAAAMA1gAFAQiS45nJBhCNiojw8YbC4hwYgdCBwtza2_dXKjYJY5y_CYUI8z8RbFbHO9G_8D8ZAAAAQOH6KkAhbFbHO9G_8D8pY5wJJAAxBRu4ehNAMIeQ0Aw47T9A-D9IAlChwoGsAlj_9VBgAGjf-Wh4o6oFgAEBigEDVVNEkgEBBvBPmAGsAqAB-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-ACjts-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___________8BqgUkYzMxZDIzZjItNTliYi00YmMyLWE2ODQtZDcyYjdlN2I0OWYzwAUAyQUAAAAAAADwP9IFCQkAAAAAAAAAANgFAeAFAfAFjMUs-gUECAAQAJAGAJgGALgGAMEGAAAAAAAA8D_QBvIp2gYWChAAAAAAABE7BAAABcVk4AYB8gYCCACABwGIBwCgBwHIB6OqBdIHDwkBIgEBJBAAGAAgANoHBggFC_S1A-AHAOoHAggA8Afk5YYKigj4BgrzBgAAAZq-K6JQHMUINx4CBQ1ADLoEAJWcvw9G-zg1shhYn04O8YKJW2fCA-o1GEJAayyX1jxywJOpoye8k-nmlDCoqbnphiYq7R2eECcvk3POGqZyLDXWoULtPkqRyaeJaV-Qa8ikCKRUtD6uhPU617c88Ag0HfzuPbVi-lD9cjfXpkH6d5dtHv5JAugDCPu7tQOnKkrzGJXy4dUFyCU77HmAvfd4VxL-GTvC-RY_TmzpLvxPlUUlBvyYSD_pbwg9ggtec9U3F9ZQjD40LXFQ6r_SWVD-2vl5ugAuGneZW8NhfUVVy6YMysz-ykr8wdZROR3UaA8tiFSDRQ3ehnJV48aguy6GXD-7vQcGenfqTPDIUM18NAXoITfEu_Esz8KMm4nOdtHSphqXl20Yssnw4navmTJFXfaDt20y4qGzd3tYQN-zhhs5xL9oqRA_pIt1DhmQx52xVNnhugSS9K9YwCRSY887kgT8M28SJEKBrnppcuivvXbzV7mfl7DpsSe4fxvelHaVb6OH5iL1Z-Ft-QJyQ4htSDAHAiwPZZ03mpD-JP9pJgQp60LNoxsUH0KrTrpf03Owas3TbvbvQ9Ph6wTvpPe799iZmwxmAuOwPWVNxWZKumVroY3QGDs2eKTGHpOQwoulb9j8Rg-yT_sxVf9kgRJtbqCjOUsH5WZ-heTix9WSh05a55olHb7ZzYsJPSoWoJMZpjwhA4H0s8kZKKfOhcKQekaQYWyHEPwmNXEPRoRkagzIg9lqs4L0R8ViSK7G8l_AE78B0GqMu11Gow03OYW3TBIVUJFQDNUwYCE-QGlyjyF1c_ZeDkKXQt7N0qRqaYZseRjODvNjoje0QsqKoF5ClKnMcZ55EtnX1PzwDVTn4pBB9y1xVguhLeXepc28s-ZbUl1tQxOhbqT1mJaAeHRUJSZqXdF_Tm6-rlIGCXSKWODBQk45jA4JPH2NNM_V_gI_U8fRbcW7xTKhVis-0HWgvhgZ4pqakScodBTcv1s6rJ5gZuMogSJnr56G6Ck6QaNif9mbkREzSy6gIMSsjSLITtX0Fny6UZNEfIsBxojESSKsZhpyOgUlKlHMWiDaM7-SsVHsOmdZ10F-gtm5h_l7lNHQYWR4-JTjikY_Up60dVBafBis0keSV-8ggHN4ftPEMj14WPjnegCQb8PiHoYQAZUIAACAP5gIAcAInKcD0ggOCIGChIiQoMCAARAAGADaCAQIACAA4AgA6AgA&s=1948392b7ff44744474001ad91347fbe30c08aed&pp=1.04683	18.33
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638409/ConsiderationDirectionTwoC300x250/index.js	3.92
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638409/ConsiderationDirectionTwoC300x250/styles.css	2.38
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638409/ConsiderationDirectionTwoC300x250/logoWhite.png	2.22

Advertiser Domain

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Raw Ad Markup

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