Creative Details

Quality Score: 8/10

The advertisement promotes Hershey's products as 'scary good treats', likely targeting consumers for seasonal or Halloween-themed candy purchases.

Creative Information

CID:4543b6f4-6d04-44b8-95c6-b88ef8bd1b21
CRID:25_mbwjgqq3
Domain:thehersheycompany.com
Seat:TTD
Size:320x50
Bid:$1.86
Timestamp:10/31/2025, 6:04:58 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 7:06:25 PM4.63s
    adomain_analysissuccess10/31/2025, 8:59:14 PM3.17s
    adomain_capturesuccess10/31/2025, 8:59:11 PM0.12s
    ad_rendersuccess10/31/2025, 7:06:20 PM31.14s
    brand_mappingsuccess10/31/2025, 6:04:58 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Hershey

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:947.24 KB
    Render Time:7.62 Seconds
    Creative Inferred IAB Categories:
    • Food & Drink (IAB8)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • General Food (1165)
    • Candy (1170)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Careers (IAB4)
    • Food & Drink (IAB8)
    Domain Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • General Food (1165)
    • Candy (1170)
    • Food and Beverage Services (1355)
    Landing Page:
    https://www.walmart.com/blocked?url=L2NwL2hlcnNoZX...
    Domain:www.walmart.com
    Brand:
    Walmart
    Total Ad Size:966.63 KB
    Requests Made:
    URLSize (KB)
    https://fw.adsafeprotected.com/rjss/st/2582683/90067765/skeleton.js327.63
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914221.47
    https://static.adsafeprotected.com/sca.17.6.4.js91.43
    https://ad.doubleclick.net/ddm/adj/N9456.3120783WALMART/B33985665.430580098;dc_ver=106.314;dc_eid=40004001;sz=320x50;u_sd=1;gdpr=0;nel=1;dc_adk=2027040026;ord=o656et;click=https%3A%2F%2Fazinsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3D8d29be58-ed60-4062-9a97-1b56c8d315c8%26ag%3D9kpwnql%26sfe%3D1b385e66%26sig%3DVmoPZSRvlvRGkSo_igitvmJlYyhYb56-9RFdZphs2Wk.%26crid%3Dmbwjgqq3%26cf%3D9289452%26fq%3D0%26t%3D2%26td_s%3Dwww.merriam-webster.com%26rcats%3D3oc%26mste%3Dmerriam-webster.com%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D58%26agsa%3D%26wp%3D1.8581082%26rgz%3D42054%26dt%3DMobile%26osf%3DAndroid%26os%3DAndroid100%26br%3DChrome%26svpid%3D8608%26rlangs%3Den%26mlang%3D%26did%3D%26rcxt%3DMobileOptimizedWeb%26tmpc%3D13.470000000000027%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D1~KLUv_WNa1XJFWACFCQAUETISCVi-KY1g7WJAEZqXG1bI0xXI0gEnGiIHS2lya3NleToDNjMy0AQAsgUnUkVVTklPTl9NT0JJTEW4BQHgBQH6BgQIChgCgAcLkAkAmAkA2gkECAMYAvgJrskd-AminwOICq7JHYILD0NsaWNrIEluc7IL0AvYBNgL2ATwCwH4CwKADAKIDAGQDAOYDB6wDNPKA7gMAeAMAOoMBAhiGASKDQpCcml0YW5uaWNhwg3QDQHgDQCYDgC6DgJET8AOJYoPAggBmA9koA9kqA9ksA9k-A8AmBCinwGgEKKfAaoQFPWy-QrLg1GbHBbvsnnya1aSIXm_yBAA0BAB2BC0AbgRBqASAagSArgSAMASAMgSAAf8a_Cy_9HwanEc5_jfqgYpYNVELerlgDlBGZsY%26dur%3D1~KLUv_WMFoCgkgQB9AwADRRARXGCFpUyCqqHkkYeALhewm1bfdbR3G_brM7xyU8ixx5Bfavu3nNWSTTCdhKShXhMVFDdY4cOzXC5i4lBFsEy7CQ78RgZh8RNg_hmGQOl3G1BdRWwkKNdYdklgw7eL4cvFcqxJwhmhD182ZAM.%26durs%3Dr3qI_W%26bdc%3D137%26uidd%3DrGjGNmXRY4FmklG1MrAOFgrLgkqAycgfMiZQVpdQqZV-EcNL%26idl%3DXY3007N62bBWm6VM_mauKkT9a__u5rt8HyB1bnRkqwuErf4_Y%26mk%3DAndroid%26mdl%3DGeneric%2520Android%2520Mobile%26testid%3Diavc1%2520%26fpa%3D676%26pcm%3D3%26ict%3DWiFi%26said%3D1ead0466-4bbc-49cf-9561-598e969abc31%26auct%3D1%26us_privacy%3D1YNY%26tail%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=w_Bu3un1!f;gcsr=m;stc=1;chaa=1;sttr=31;prcl=s85.83
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/JZ8w1i8bx3cDZQSBxsx5w15uhXHOiRxKXBGDxXBp4-A.js52.91
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://choices.truste.com/ca?pid=tradedesk01&aid=walmart01&cid=p8ilqf3_9kpwnql_mbwjgqq3&c=walmart01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.09
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://www.googletagservices.com/dcm/dcmads.js16.68

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1