Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity's Health Savings Account (HSA) services, emphasizing ease of use and the simplification of employee benefits.

Creative Information

CID:	274de122-2e21-4083-a185-5ebfd987dac7
CRID:	29_629174459
Domain:	healthequity.com
Seat:	Xandr
Size:	728x90
Bid:	$1.27
Timestamp:	10/31/2025, 5:59:26 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	10/31/2025, 7:03:19 PM	6.68s
adomain_analysis	success	10/31/2025, 7:03:11 PM	3.77s
adomain_capture	success	10/31/2025, 7:03:07 PM	0.15s
ad_render	success	10/31/2025, 7:03:12 PM	8.41s
brand_mapping	success	10/31/2025, 5:59:27 PM	0.14s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

728x90

Data Transferred:

409.60 KB

Render Time:

7.17 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Employee Expense and Time Tracking Services (1014)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

409.60 KB

Requests Made:

URL	Size (KB)
https://adsdkprod.azureedge.net/viewability/versions/v5.8.21/banner.js	152.80
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639052/AwarenessDirectionOneC728x90/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639052/AwarenessDirectionOneC728x90/NeueHaasDisplayRoman.ttf	98.05
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639052/AwarenessDirectionOneC728x90/image.png	18.33
https://nym2-ib.adnxs-simple.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.aol.com%2Fnews%2Fmexican-journalist-covered-drug-cartels-220631148.html&e=wqT_3QLIE2zICQAAAwDWAAUBCMG8g8gGEJfy9cmFgczPYxj_EQF4ASo2CV2iemtgK_c_EVyjioecY_Q_GQAAACCuxyBAIRESACkRJNgxAAAAgBSu9z8wkKCpEDjtP0D4P0gCULvhgawCWI6jpAFgAGimm8gBeOjJBYABAYoBA1VTRJIBAQbwSZgB2AWgAVqoAQGwAQC4AQLAAQXIAQLQAQDYAQDgAQDwAQCKAmt1ZignYScsIDExNjY1MjgyLCAwKTt1ZignaScsIDExMzA5ODEzFRUsZycsIDI5MjU1ODk1FRUwcycsIDMyMjYwMTAyMhUWMHInLCA2MjkxNzQ0NTkFFvC8kgLtBSFxS0Zta2dqMDdOSWVFTHZoZ2F3Q0dBQWdqcU9rQVRBQU9BQkFBRWo0UDFDUW9La1FXQUJnX19fX193OW9BSEFCZUFHQUFRS0lBYjRTa0FFQm1BRUJvQUVCcUFFQnNBRUF1UUdwZHBDVVpTdjNQOEVCcVhhUWxHVXI5el9KQVFBQUFBQUFBUEFfMlFFQUFBQUFBQUR3UC1BQjlhV3lCZlVCT3duQlA1Z0NBS0FDQWJVQ0FBQUFBTDBDBSzYTUFDQXNnQ3ZoTFFBZ0xZQXI0UzRBSzJvUGRKNkFManNvbkJCdmdDQUlBREFaZ0RBYUlERGdpMgEg8MJFQUVZQWkwek13TkJvZ01PQ0xhZzkwa1FDUmdDTFRNekEwR2lBdzRJdHFEM1NSQUxHQUl0TXpNRFFib0RDVTVaVFRJNk5UUTJNZUFEeGtxQUJLZWU5eENJQklhZjl4Q1FCQUNZQkFHeUJBb0l5NGFaRXhDMGg0QU9zZ1FLQ1BmTTVBMFF0SWVBRHJJRUNnaXowdVFORUxTSGdBNnlCQW9JaGRqa0RSQzBoNEFPdWdRa0NKNEpFYmdlaGV0UnVLNF9HUUElAwEBBElQBVBwZ3M5TGtEU0NGMk9RTndRUzRIb1hyVWJpdVA4a0UBKAkBGERZQkFEeEIJDQUBQGlBWFZLcGdGdm9EcW1RR3BCPZgIc1FVBSQFAQhNRUYBCBxZR1ptSUVESgUoHEVCaHhjWV8wLigABE5rBSgBAcA4RF9nQmFuckNQQUYxOUg1RGZnRmd2X0hCWUlHQTFWVFJJZ0dCSkFHQVpnR0FLRUdBATUFASRDb0JnU3lCaVFKBQ8JAQBSCQcFAQBaBQYJAQBoCQcBAZBDNEJncUJDT0Y2RkE2dVJ5QkFpQWdBa0FnQZoCmQEhcUJWcGh3OvECLEk2anBBRWdBQ2dBTRH9VEFBQU9nbE9XVTB5T2pVME5qRkF4a3AVjQg4RDkdjQBCHY00Qmh1QjZGNjFHNHJqOXABSAkBBEJ4CQgBARBCNEFJazWE8IE4RDgu2AKcpwPgAo7bPuoCT2h0dHBzOi8vd3d3LmFvbC5jb20vbmV3cy9tZXhpY2FuLWpvdXJuYWxpc3QtY292ZXJlZC1kcnVnLWNhcnRlbHMtMjIwNjMxMTQ4Lmh0bWzyAhIKBkFEVl9JRBIIMTE2NjUyODLyAhIKBkNQR19JRBIIkUUs8gISCgVDUF9JRBIJlUQ88gINCghBRFZfRlJFURIBMAUQHFJFTV9VU0VSBRAAEAkgJENPREUSBDUxNzgBSAAIAV0FEzQGMjU5NjM28gILCgdDUAkUHADyAhEKBUlPAWsICDExidkBFAgHSU8JIhU2OBwKD0NVU1RPTV9NT0RFTAEyOAkxNTUwNDU5NDLyAhoKFjIfACBMRUFGX05BTUUBZAgoCho2HQAIQVNUAUdoSUZJRUQSCjE3NDcwODE1NzHyAhUKCFNQTElUBWAd_fCVEAoKaWRlbnRpZmllchICaXCAAwGIAwCQAwCYAxSgAwGqAwJIAMAD2ATIAwDYAwzgAwDoAwD4AwOABACSBAkvb3BlbnJ0YjKYBACiBA8yMDQuMTExLjIzOC4xNDOoBMuQEbIEDggAEAAYACAAMAA4AEIAuAQAwAQAyAQA0gQOODE4NCNOWU0yOjU0NjHaBAIIAeAEAPAExXIciAUBmAUAoAXRzuj_AaoFJDAxNTEwM2Q2LTUxYTMtNDc5Ni1iMzM3LTYwMzZmMDEzNTNlOcAFAMkFAAAAAAAA8D_SBQkJAAUMeAAA2AUB4AUB8AWMxSz6BQQIABAAkAYAmAYAuAYAwQYJJCjwP9AG8inaBhYKEAkRGQEBxZDgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOTkAByAfoyQXSBw8JETMBMRAgANoHBgFq9BcCGADgBwDqBwIIAPAHAIoIuwMKtgMAAAGaK2Qt6GOfMAhZPXkXpX63emkeq14ZdtEJY2ZAel9rV-B270tB3irURVkdIXaTSqg27BWtiXB0igq6bxQ49arf8wnV0NTikuRd-2dxBn__YaSh1-KMsoHuL1hne1qLzAjrHlB3LYXM_1Mmj_ChMB98HxbzhrtN06EJ7_ZRpSyUpcmooYmqCSNO4crrI5WC0XpgaTDvZSN6mPpFbRQmyg-3wOZy2yL1821kSvMGNghStIgWwS_ghpdweFpAbx5s65_nw0AYoORYa8h-s8dXFiWv_dh8TUyngghe3zdPK2bZndT2XKSkPrVwN5YXRqt9P_dYIEex-5G2-y7IAMrXcn8Q7AfEeV7_rxGGRyxFGNvtY18E8nmabHak5AWZkrautqF8_nWPML4zYRiLA5hwGyDpAmVIz9R1Hr7DY_4W7QPvPNNHsXhzetaGqOa3mcP2JQjdnqV8QvlAluEIVAPAPPiIaMZl5CidoxZun1IL2O-3IisL1c-7a0JWM_-VuxRhDOBHSOgGUBAaiB2GgA0D-UcG5YtrePLsJTjtCDTK1rszt7lpurC4-oIYEIIGHikeZiLe_X0QAZUIAACAP5gIAaIIEgoOREJBQlJnfkJWb0FBQ1kQCaoICAgBEAAYACAAwAicpwPSCA4IgYKEiJCgwIABEAIYANoIBAgAIADgCADoCAA.&s=b15bde8029808b7b8cbe0fb19463f00fc77a4c40&pp=1.274319	15.32
https://acdn.adnxs-simple.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639052/AwarenessDirectionOneC728x90/styles.css	3.30
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639052/AwarenessDirectionOneC728x90/logoWhite.png	2.22
https://nym2-ib.adnxs-simple.com/it?an_audit=0&referrer=https%3A%2F%2Fwww.aol.com%2Fnews%2Fmexican-journalist-covered-drug-cartels-220631148.html&e=wqT_3QL5EGx5CAAAAwDWAAUBCMG8g8gGEJfy9cmFgczPYxj_EQGIASo2CUSSeC5gK_c_ESe-2lGcY_Q_GQAAACCuxyBAIVyjiocBEhApXaJ6awEk2DEAAACAFK73PzCQoKkQOO0_QPg_SAJQu-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-ACjts-6gJPaHR0cHM6Ly93d3cuYW9sLmNvbS9uZXdzL21leGljYW4tam91cm5hbGlzdC1jb3ZlcmVkLWRydWctY2FydGVscy0yMjA2MzExNDguaHRtbIADAYgDAJADAJgDFKADAaoDAkgAwAPYBMgDANgDDOADAOgDAPgDA4AEAJIECS9vcGVucnRiMpgEAKIEDzIwNC4xMTEuMjM4LjE0M6gEy5ARsgQOCAAQABgAIAAwADgCQgC4BADABADIBADSBA44MTg0I05ZTTI6NTQ2MdoEAggB4AQA8AS7oSMciAUBmAUAoAWxf-j_AaoFJDAxNTEwM2Q2LTUxYTMtNDc5Ni1iMzM3LTYwMzZmMDEzNTNlOcAFAMkFAAAAAAAA8D_SBQkJAAUMeAAA2AUB4AUB8AWMxSz6BQQIABAAkAYAmAYAuAYAwQYJJCjwP9AG8inaBhYKEAkRGQGgEAAYAOAGAfIGAggAgAcBiAcAoAcBugcIKgQxWU5OQAHIB-jJBdIHDwkRMwExECAA2gcGAWr0FwIYAOAHAOoHAggA8AcAigi7Awq2AwAAAZorZC3oY58wCFk9eRelfrd6aR6rXhl20QljZkB6X2tX4HbvS0HeKtRFWR0hdpNKqDbsFa2JcHSKCrpvFDj1qt_zCdXQ1OKS5F37Z3EGf_9hpKHX4oyyge4vWGd7WovMCOseUHcthcz_UyaP8KEwH3wfFvOGu03ToQnv9lGlLJSlyaihiaoJI07hyusjlYLRemBpMO9lI3qY-kVtFCbKD7fA5nLbIvXzbWRK8wY2CFK0iBbBL-CGl3B4WkBvHmzrn-fDQBig5FhryH6zx1cWJa_92HxNTKeCCF7fN08rZtmd1PZcpKQ-tXA3lhdGq30_91ggR7H7kbb7LsgAytdyfxDsB8R5Xv-vEYZHLEUY2-1jXwTyeZpsdqTkBZmStq62oXz-dY8wvjNhGIsDmHAbIOkCZUjP1HUevsNj_hbtA-8800exeHN61oao5reZw_YlCN2epXxC-UCW4QhUA8A8-IhoxmXkKJ2jFm6fUgvY77ciKwvVz7trQlYz_5W7FGEM4EdI6AZQEBqIHYaADQP5Rwbli2t48uwlOO0INMrWuzO3uWm6sLj6ghgQggYeKR5mIt79fRABlQgAAIA_mAgBoggSCg5EQkFCUmd-QlZvQUFDWRAJqggICAEQABgAIADACJynA9IIDgiBgoSIkKDAgAEQAhgA2ggECAAgAOAIAOgIAA..&s=e39bafd79734de4314ea91dc1b1683432811a018	0.00

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://nym2-ib.adnxs-simple.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.aol.com%2Fnews%2Fmexican-journalist-covered-drug-cartels-220631148.html&e=wqT_3QLIE2zICQAAAwDWAAUBCMG8g8gGEJfy9cmFgczPYxj_EQF4ASo2CV2iemtgK_c_EVyjioecY_Q_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_fCVEAoKaWRlbnRpZmllchICaXCAAwGIAwCQAwCYAxSgAwGqAwJIAMAD2ATIAwDYAwzgAwDoAwD4AwOABACSBAkvb3BlbnJ0YjKYBACiBA8yMDQuMTExLjIzOC4xNDOoBMuQEbIEDggAEAAYACAAMAA4AEIAuAQAwAQAyAQA0gQOODE4NCNOWU0yOjU0NjHaBAIIAeAEAPAExXIciAUBmAUAoAXRzuj_AaoFJDAxNTEwM2Q2LTUxYTMtNDc5Ni1iMzM3LTYwMzZmMDEzNTNlOcAFAMkFAAAAAAAA8D_SBQkJAAUMeAAA2AUB4AUB8AWMxSz6BQQIABAAkAYAmAYAuAYAwQYJJCjwP9AG8inaBhYKEAkRGQEBxZDgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOTkAByAfoyQXSBw8JETMBMRAgANoHBgFq9BcCGADgBwDqBwIIAPAHAIoIuwMKtgMAAAGaK2Qt6GOfMAhZPXkXpX63emkeq14ZdtEJY2ZAel9rV-B270tB3irURVkdIXaTSqg27BWtiXB0igq6bxQ49arf8wnV0NTikuRd-2dxBn__YaSh1-KMsoHuL1hne1qLzAjrHlB3LYXM_1Mmj_ChMB98HxbzhrtN06EJ7_ZRpSyUpcmooYmqCSNO4crrI5WC0XpgaTDvZSN6mPpFbRQmyg-3wOZy2yL1821kSvMGNghStIgWwS_ghpdweFpAbx5s65_nw0AYoORYa8h-s8dXFiWv_dh8TUyngghe3zdPK2bZndT2XKSkPrVwN5YXRqt9P_dYIEex-5G2-y7IAMrXcn8Q7AfEeV7_rxGGRyxFGNvtY18E8nmabHak5AWZkrautqF8_nWPML4zYRiLA5hwGyDpAmVIz9R1Hr7DY_4W7QPvPNNHsXhzetaGqOa3mcP2JQjdnqV8QvlAluEIVAPAPPiIaMZl5CidoxZun1IL2O-3IisL1c-7a0JWM_-VuxRhDOBHSOgGUBAaiB2GgA0D-UcG5YtrePLsJTjtCDTK1rszt7lpurC4-oIYEIIGHikeZiLe_X0QAZUIAACAP5gIAaIIEgoOREJBQlJnfkJWb0FBQ1kQCaoICAgBEAAYACAAwAicpwPSCA4IgYKEiJCgwIABEAIYANoIBAgAIADgCADoCAA.&s=b15bde8029808b7b8cbe0fb19463f00fc77a4c40&pp=1.274319"></script>