Creative Details

Quality Score: 10/10

The advertisement promotes a service by Persona that offers NIST IAL2-compliant ID verification to prevent student aid fraud.

Creative Information

CID:cef19480-9b92-41d7-a0a5-fe746c000538
CRID:2_269_2:1309:2707:19666
Domain:withpersona.com
Seat:BSW
Size:728x90
Bid:$2.64
Timestamp:10/31/2025, 5:46:05 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/7/2025, 7:10:01 PM5.23s
    adomain_analysissuccess11/7/2025, 7:09:56 PM3.95s
    adomain_capturesuccess11/7/2025, 7:09:52 PM0.20s
    ad_rendersuccess11/7/2025, 7:09:56 PM7.94s
    brand_mappingsuccess11/7/2025, 5:18:20 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Persona

    Size:728x90
    Data Transferred:21.01 KB
    Render Time:7.05 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Education (IAB5)
    Creative Inferred IAB Ad Products:
    • Business Services (1012)
    • Consulting (1013)
    • Employee Expense and Time Tracking Services (1014)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Technology & Computing (IAB19)
    Domain Inferred IAB Ad Products:
    • Business Services (1012)
    • Information Technology Services (1017)
    • Security and Protection (1024)
    Total Ad Size:21.01 KB
    Requests Made:
    URLSize (KB)
    https://media.bidr.io/demandworks/2/184/19887_728x90-Persona_NIST.png20.50
    https://pixel.tapad.com/idsync/ex/receive?partner_id=1830&partner_device_id=a29b4b55-c167-407a-83b8-870076c5f941&ttd_puid=d0b08185-3675-4b60-9f4d-6fb5e16fb807%2C%2C0.09
    https://media.bidr.io/1X1.png0.08
    https://user-sync.fwmrm.net/ad/u?mode=user-register&dspid=22&dspuid=AAFj_07SHIgAABoGWI18Cw&gdpr=0&gdpr_pd=00.04
    https://aa.agkn.com/adscores/g.pixel?sid=9212314538&puid=AAFj_07SHIgAABoGWI18Cw&gdpr=0&gdpr_pd=00.04
    https://dsum-sec.casalemedia.com/rum?cm_dsp_id=130&external_user_id=AAFj_07SHIgAABoGWI18Cw&expiration=1763752188&gdpr=0&gdpr_pd=0&C=10.04
    https://match.prod.bidr.io/cookie-sync/adx?bee_sync_partners=&bee_sync_current_partner=adx&bee_sync_hop_count=1&gdpr=0&gdpr_pd=00.04
    https://ib.adnxs.com/bounce?%2Fsetuid%3Fentity%3D331%26seg%3D6290637%26code%3DAAFj_07SHIgAABoGWI18Cw0.04
    https://image2.pubmatic.com/AdServer/Pug?vcode=bz0yJnR5cGU9MSZjb2RlPTMyOTcmdGw9MTI5NjAw&piggybackCookie=AAFj_07SHIgAABoGWI18Cw&gdpr=0&gdpr_consent=&gdpr_pd=00.04
    https://pixel.rubiconproject.com/tap.php?v=183462&nid=4114&put=AAFj_07SHIgAABoGWI18Cw&expires=30&gdpr=0&gdpr_pd=00.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <div id='beeswax-ad-wrapper' style='position: relative;'><a href='https://us-east-1.event.prod.bidr.io/log/clk/kar?ai=ChEI8vnB3AgQTxio76DElseQAxIVCgtkZW1hbmR3b3JrcxACGJ0KIJMVGgNrYXI40pkBQLgBSAFSA2Jzd2AAelgKEggCEAEQAhADEAQQBRAGEAcQCAoSCAMQARACEAMQBBAFEAYQBxAIEgQIBhABEgQIAhABEgQIBRABEgQICBABEgQIBxABEgQIARABEgQIBBABEgQIAxAB&dest=https%3a%2f%2fwithpersona.com%2findustry%2fhigher-education%3futm_source%3ddemandworks%26utm_medium%3dppm%26utm_audience%3dp%26utm_campaign%3dacq_gen_ds_wf-idv_nist' target='_blank'><img src='https://media.bidr.io/demandworks/2/184/19887_728x90-Persona_NIST.png' alt='tap here' width='728' height='90'></a><img src="https://media.bidr.io/1X1.png" style="position: absolute;" width='0' height='0'><iframe src="https://match.prod.bidr.io/cookie-msync?ai=ChEI8vnB3AgQTxio76DElseQAxINCgtkZW1hbmR3b3JrcxoDa2FyYACSAQNic3c=&gdpr=0&gdpr_consent=&gdpr_pd=0&" width="1" height="1" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="visibility:hidden;width:1;height:1;display:inline;position:absolute;"></iframe></div><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=269&amp;imp=1" alt=" " style="display:none"/>

    Creatives

    Creative Screenshot 1