Creative Details

Quality Score: 4/10

The advertisement promotes DTE's renewable energy projects that support educational initiatives.

Creative Information

CID:cba92c9f-26fb-41ed-909f-ac0cad050d63
CRID:17_24619500
Domain:dteenergy.com
Seat:Adelphic
Size:160x600
Bid:$0.44
Timestamp:10/31/2025, 5:36:01 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 5:57:08 PM7.85s
    adomain_analysissuccess10/31/2025, 6:53:23 PM3.98s
    adomain_capturesuccess10/31/2025, 6:53:19 PM0.22s
    ad_rendersuccess10/31/2025, 5:56:17 PM28.31s
    brand_mappingsuccess10/31/2025, 5:36:01 PM0.11s

    Analysis Results

    Ad Format: banner

    Brands: DTE Energy

    Quality:Adomain not match landing page domain
    Size:160x600
    Data Transferred:1309.22 KB
    Render Time:8.61 Seconds
    Creative Inferred IAB Categories:
    • Education (IAB5)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Education and Careers (1295)
    • Green/Eco Products (1369)
    • Green/Eco Services (1370)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    Landing Page:
    https://empoweringmichigan.com/how-a-dte-renewable...
    Domain:empoweringmichigan.com
    Brand:
    Empowering Michigan
    Total Ad Size:1309.31 KB
    Requests Made:
    URLSize (KB)
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    https://cdn.flashtalking.com/201723/5501942/assets/live/studio/assets/3545154/original/GoodProComp.otf149.69
    https://ajs-assets.ftstatic.com/ftUtils.js97.58
    https://static.adsafeprotected.com/sca.17.6.4.js91.43
    https://cdn.flashtalking.com/frameworks/js/api/2/10/html5API.js85.43
    https://c.betrad.com/geo/ba.js?r17020142.46
    https://api.b2c.com/api/init-59791c4ut28zlchfdpab.js?vcampaignID=534259&vcreativeID=24619500&vorderID=2597840&vsiteID=3801403469&vpubID=122&vxid=65bb9c2e-29a9-43c3-844b-8934d4ec5928-0ed45f0a-08fa-49b0-8834-0dd3f158535a&vurl=preppykitchen.com%2Fbrownie-bites%2F%23recipe&requestip=75.134.168.1217.44
    https://cdn.flashtalking.com/201723/5501942/assets/live/studio/assets/3545242/original/0757160x600.jpg16.39
    https://cdn.flashtalking.com/201723/5501942/assets/live/studio/assets/3545241/original/HL3.svg7.23

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2