Creative Details

Quality Score: 10/10

The advertisement promotes a collaboration between McKinsey & Company and Apple, focusing on the benefits of circular materials and encouraging viewers to consider their next innovative steps.

Creative Information

CID:	ff0febea-5f22-4c00-870f-ff0863d148b9
CRID:	25_08nzjqqz
Domain:	mckinsey.com
Seat:	TTD
Size:	300x250
Bid:	$3.31
Timestamp:	10/31/2025, 5:33:55 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	10/31/2025, 5:50:02 PM	9.09s
adomain_analysis	success	10/31/2025, 5:50:04 PM	4.38s
adomain_capture	success	10/31/2025, 5:49:59 PM	13.22s
ad_render	success	10/31/2025, 5:49:53 PM	8.84s
brand_mapping	success	12/9/2025, 11:41:08 PM	0.09s

Analysis Results

Ad Format: banner

Brands: McKinsey

Size:

300x250

Data Transferred:

773.04 KB

Render Time:

7.72 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Technology & Computing (IAB19)

Creative Inferred IAB Ad Products:

Business and Industrial (1010)
Consulting (1013)
Green/Eco (1368)

Domain Inferred IAB Categories:

Business (IAB3)

Domain Inferred IAB Ad Products:

Business Services (1012)
Consulting (1013)

Total Ad Size:

792.17 KB

Requests Made:

URL	Size (KB)
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	221.47
https://cadmus2.script.ac/fs01/main.js	168.02
https://s0.2mdn.net/simgad/4494188606522123755	87.27
https://ad.doubleclick.net/ddm/adj/N863547.284566THETRADEDESK0/B33769023.424182670;dc_ver=106.314;dc_eid=40004000;sz=300x250;u_sd=1;gdpr=0;nel=1;dc_adk=2027040026;ord=txg1p9;click=https%3A%2F%2Finsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3Db6c23cd7-625b-4769-a7fd-761d13747c2f%26ag%3Daccgztq%26sfe%3D1b385c5f%26sig%3Dq_tUF984FxZ1AwaQMQGvh4NEc60xyiWrtGX5t4LVy7Y.%26crid%3D08nzjqqz%26cf%3D9133069%26fq%3D0%26t%3D1%26td_s%3Dwww.businessinsider.com%26rcats%3Dhhr%2Cy29%2Cenb%2C5rf%26mste%3Dwww.businessinsider.com%26mfld%3D3%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D59%26agsa%3D%26wp%3D3.3055387%26rgz%3D22151%26dt%3DMobile%26osf%3DAndroid%26os%3DAndroid100%26br%3DChrome%26svpid%3D108%26rlangs%3Den%26mlang%3D%26did%3D%26rcxt%3DMobileOptimizedWeb%26tmpc%3D9.370000000000005%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D2%26cc%3D1~KLUv_WNa1XJF3QBNDACzVlXeQB5vAM8buGMN2PUMWH8F7lg0BBCxBPI8gTweC66Mx6zl0g4BQ2aBHQzCFFzg0ChI4AtrBQsBK2sFCwEofgAq5oCdOcCOOcDKHADFFbLuH0DnCnH3DxjCDsiBQABeCrGegDZeABQfABIbIO-JK-fahoEBrj4AFq8lXqJrQ4kAAYaIEiDswZnCxAVuafJbkPzW3c_ztLXPW1DarSTsVpDeVo6eFipWC5RPC9MDLUgCgmghEhBEK0_LzBQv0dW2vKFhA7R2cOAQz7MvS5D33mel8VlWnwWlte7JCtJa92Ch6gl_7sdS5LGgeKwk3s2jBczRE2a5_6eK_VlZHyTWdzcTmfUafq8RidRpLiVSpU4JTvym4rZeS4vTKlRKlIn4XaROc2nRazq18XtaVRZhGQnLslzEfWb8z3vfueXApYEVVASAesDBW6suBUbcyhhqrh4OYRmAAw78f6UtsDb8T4dSCwPTebi-2GHnEPTv90NobIziy6lPQLMDLgR7_ZBw-zYpzUn5mJU.%26dur%3D1~KLUv_WMFoCgkZQBtBAB0BjsKHQoHcXlwNHlybxD02wEiDgjcrzczMDQiJQjQ_Rh0dGRfdW5pdmVyc2FsEPTbATIscldyRXF2WEJoUGVjUXllVU10OVdnSjNkU0hRbHdUTGdZd0RRSmtrTmx3ST04A0AATQAAAAAM_GfdLQR4uvGdPlyrCERECJUjUDkZdKKqwCEcS1D5H-5sdgY.%26durs%3DW90XyD%26bdc%3D131%26uidd%3D5awxz0-7H5ydSF3yHAKn9baHpBL2bhlld1iSfOjQOiHVfoFK%26idl%3DXY3007yacPhIHeaWmTvGJC64Zbp83DcbC06-3JDxN5l3JDj1Y%26mk%3DAndroid%26mdl%3DGeneric%2520Android%2520Mobile%26testid%3Diavc1%2520%26fpa%3D380%26pcm%3D3%26ict%3DWiFi%26said%3D95fde457-2a8b-4d6e-a413-244c6e7469d9%26auct%3D1%26tail%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=Cb0Mk318(';gcsr=m;stc=1;chaa=1;sttr=44;prcl=s	75.91
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://ep1.adtrafficquality.google/bg/JZ8w1i8bx3cDZQSBxsx5w15uhXHOiRxKXBGDxXBp4-A.js	52.91
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=4tnaf2o_accgztq_08nzjqqz&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=	21.19
https://choices.trustarc.com/get?name=pmw2.js	19.05
https://www.googletagservices.com/dcm/dcmads.js	16.68

Advertiser Domain

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Raw Ad Markup

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