Creative Details

Quality Score: 10/10

The advertisement promotes Bupa's small business health insurance, highlighting offers to lock in benefits and secure free dental coverage.

Creative Information

CID:	b5fd6469-1ecd-4a1e-bd1f-98194325bd4a
CRID:	25_w96u50d3
Domain:	bupa.co.uk
Seat:	TTD
Size:	320x50
Bid:	$0.91
Timestamp:	10/31/2025, 5:31:50 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	10/31/2025, 5:42:38 PM	17.63s
adomain_analysis	success	10/31/2025, 5:42:24 PM	3.39s
adomain_capture	success	10/31/2025, 5:42:20 PM	0.16s
ad_render	success	10/31/2025, 5:42:20 PM	8.79s
brand_mapping	success	10/31/2025, 5:31:50 PM	0.12s

Analysis Results

Ad Format: banner

Brands: Bupa

Size:

320x50

Data Transferred:

1064.61 KB

Render Time:

7.68 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Small Business (1047)
Insurance (1340)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Insurance (1340)
Health and Medical Services (1378)
Dental Care (1384)

Total Ad Size:

1083.74 KB

Requests Made:

URL	Size (KB)
https://cdn.doubleverify.com/dvbm.js	523.93
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	221.47
https://ad.doubleclick.net/ddm/adj/N1103255.3970780MATTERKIND-THETR/B33801816.429780113;dc_ver=106.314;sz=320x50;u_sd=1;gdpr_consent=CQaAn2AQaAn2AAfKtCENCCFsAP_gAEPgAAigKVpB9C5cRSFD4CJ3IJoEYAQHwFBAYkAgBgQBAwABSBKAIIwEgAAAAACIIAAAAAAAIABAAAAACAgAAEAAAIAAIQAIAEAAAAACIAAAAAABAAAAAAgAAAAgEAAAAAAAAgAAgAAAAAIAQEgAAAAAAQAAIAAAAAAAAAAAAAAAQAAAQAAAAKgAAAAAAAAAAAAACBAIAAAAAAAAAAAAAAAAAAACAAAAAAAAAACCdMC4ABYADgAKgAXAA4AB4AEAAJAAVAAyABoADgAHgATAAqgBoAD8AIQARwAnABWgDAAGUANEAcgA5wB3AD9gIOAhABFgCfgGvAOIAdsA9oB_wExAKHAVKAvMBkgDLAHyARvAjsBOkAA.f_wACHwAAAA;gdpr=1;nel=1;dvs1=1;dvs10=i0my88p;dvs11=kargo;dvs12=dv-51002203;dvs13=sallysbakingaddiction.com;dvs15=102;dvs16=w96u50d3;dvs17=8482;dvs2=sallysbakingaddiction.com%252fsoft-dinner-rolls%252f;dvs3=rdqx02q;dvs4=omcbsi0;dvs6=aed36059-b49a-4e49-81f0-d50641430ff5;dvs7=ut7iqni;dvs8=1;dvs9=ut7iqni;dc_adk=2027040026;ord=mu74co;click=https%3A%2F%2Finsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3Daed36059-b49a-4e49-81f0-d50641430ff5%26ag%3Di0my88p%26sfe%3D1b385c2e%26sig%3D78rg7y0Z4Mf_OLM5FTDRHmYo6q6Xs2KVkj5ESCHs8Bs.%26crid%3Dw96u50d3%26cf%3D9076272%26fq%3D0%26t%3D1%26td_s%3Dsallysbakingaddiction.com%26rcats%3D7gr%26mste%3Dsallysbakingaddiction.com%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D63%26agsa%3D%26wp%3D0.9066995%26rgz%3DEC2N%25203%26dt%3DMobile%26osf%3DiOS%26os%3DiOS186%26br%3DSafari%26svpid%3D8482%26rlangs%3Den%26mlang%3D%26did%3D%26rcxt%3DMobileOptimizedWeb%26tmpc%3D14.840000000000032%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D1~KLUv_WNa1XJFZQCNCQDDkUTeQB5vAM8buOsZsOsZsP4K3LFoCCBiCeR5AnkGHdkggYfbISZpvig0urukMDShRnIFCXxhrWAhYGWtYCEAxQ9A5TVgZw6wYw6wohgAxRWy7h9A5wrd3D9gCNtEAB4rAIoPAIkNkBfgWt9M28xu1mFddVFZZHZ5LfESXRuc-E212_TarKuEWZiEAEO-sIb7tzT5LUjs1l2bJ2prp7AFpd1Kwm4F6W3l6GmhYrVAfURaiD4irTw5uDjkC4UDapmZ4iW62pY3NGyA1g4IebKCcP3BQgUhDxaqnpB1P5YijwWFxUoCBOboCbPc_1PF-iCxvjufmd7P8xzwnMlVZAWVGhD29SsESkcBFCXQ1I0ZVOMFlgE4B_ynZg-tP08cbm0pu1t3eCNoQw2cC23VSGfcAg..%26dur%3D1~KLUv_WMFoCgkPwEVBgBziCARRBBBBD6ZFywg6RjMPxkpOWXQm5oE0ERVySRnvAVwdIZn8BTLoDc1EWCSGJ4DYK-u5LlIIS0tOWnJ2bIF6ubF5BNFlKUu3ZsqU01NUrpJS1HtxSspTcGC9KUDujd2v9we6zlDUlqw7pGitG5yAg0cVHgX4DIvWNiWpI5oZ3rKNCwBFfyufN8BijArEEw0FQyXPdxmrZF1z0vlxEkopPSZMwCD3ypBiEeMkllTcIeOjid8znrehKsvdUn64Ap_IQ..%26durs%3DM_7vxR%26bdc%3D131%26idl%3DXY3007IuzbefJHN3E4fMgTvZlapJ2oWKW2OT12de1PhioRlsI%26mk%3DApple%26mdl%3DiPhone%26testid%3Diavc1%2520%26fpa%3D272%26pcm%3D3%26ict%3DEthernet%26said%3De0f1abb5-e42d-4586-b849-6164f8a4d4aa%26auct%3D1%26grdc%3DCAEYASABKAFAAUgB%26tail%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=.98-SmU_h0;gcsr=m;stc=1;chaa=1;sttr=70;prcl=s	85.92
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://ep1.adtrafficquality.google/bg/9QfUaEVhl411vMX3VzLK1LlKytb3gkVkcXlQG2XWrlU.js	52.10
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=omcbsi0_i0my88p_w96u50d3&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=	21.11
https://choices.trustarc.com/get?name=pmw2.js	19.05
https://s0.2mdn.net/simgad/14129983458597622174	17.12
https://www.googletagservices.com/dcm/dcmads.js	16.68

Advertiser Domain

Ad Preview

Raw Ad Markup

<img src="https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=aed36059-b49a-4e49-81f0-d50641430ff5&crid=w96u50d3&wp=0.9066995&aid=d7e6367c-b95e-496a-9b2f-ec7c83a07197&wpc=USD&sfe=1b385c2e&puid=b9d22dc3-826d-5814-5477-a7805a5e39ea&bdc=131&tdid=d68adc44-cee6-48d2-9e0b-e602d83a26a8&pid=ut7iqni&ag=i0my88p&adv=rdqx02q&sig=1Ur4CrmVt4Zt4371MQhiPt0FyJWnPlxp4uyvS099J20c.&bp=3.333746717926&cf=9076272&fq=0&td_s=sallysbakingaddiction.com&rcats=7gr&mste=sallysbakingaddiction.com&mfld=2&mssi=&mfsi=&uhow=63&agsa=&rgz=EC2N%203&svbttd=1&dt=Mobile&osf=iOS&os=iOS186&br=Safari&rlangs=en&mlang=&svpid=8482&did=&rcxt=MobileOptimizedWeb&lat=51.510000&lon=-0.080000&tmpc=14.840000000000032&daid=&vp=0&osi=&osv=&bffi=41&mk=Apple&mdl=iPhone&testid=iavc1%20&cc=1~KLUv_WNa1XJFZQCNCQDDkUTeQB5vAM8buOsZsOsZsP4K3LFoCCBiCeR5AnkGHdkggYfbISZpvig0urukMDShRnIFCXxhrWAhYGWtYCEAxQ9A5TVgZw6wYw6wohgAxRWy7h9A5wrd3D9gCNtEAB4rAIoPAIkNkBfgWt9M28xu1mFddVFZZHZ5LfESXRuc-E212_TarKuEWZiEAEO-sIb7tzT5LUjs1l2bJ2prp7AFpd1Kwm4F6W3l6GmhYrVAfURaiD4irTw5uDjkC4UDapmZ4iW62pY3NGyA1g4IebKCcP3BQgUhDxaqnpB1P5YijwWFxUoCBOboCbPc_1PF-iCxvjufmd7P8xzwnMlVZAWVGhD29SsESkcBFCXQ1I0ZVOMFlgE4B_ynZg-tP08cbm0pu1t3eCNoQw2cC23VSGfcAg..&dur=1~KLUv_WMFoCgkPwEVBgBziCARRBBBBD6ZFywg6RjMPxkpOWXQm5oE0ERVySRnvAVwdIZn8BTLoDc1EWCSGJ4DYK-u5LlIIS0tOWnJ2bIF6ubF5BNFlKUu3ZsqU01NUrpJS1HtxSspTcGC9KUDujd2v9we6zlDUlqw7pGitG5yAg0cVHgX4DIvWNiWpI5oZ3rKNCwBFfyufN8BijArEEw0FQyXPdxmrZF1z0vlxEkopPSZMwCD3ypBiEeMkllTcIeOjid8znrehKsvdUn64Ap_IQ..&durs=M_7vxR&crrelr=&fpa=272&pcm=3&grdc=CAEYASABKAFAAUgB&vc=12&said=e0f1abb5-e42d-4586-b849-6164f8a4d4aa&ict=Ethernet&auct=1&im=1&mc=a1349976-a43d-47ff-86ff-f6c2d25b3ede&idl=XY3007IuzbefJHN3E4fMgTvZlapJ2oWKW2OT12de1PhioRlsI&ev=tzrHJ8UsRMJxLWEIB2AvbC2UDMJSr-J1EV9z-OWXcqU.&rsv=0.0000000000000000005916614865&abr=5ea098a9-f743-47c6-9137-f77014aac034&tail=1" width="1" height="1" style="display: none;"/><ins class='dcmads' style='display:inline-block;width:320px;height:50px'
    data-dcm-placement='N1103255.3970780MATTERKIND-THETR/B33801816.429780113'
    data-dcm-rendering-mode='script'
    data-dcm-https-only
    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=1'
    data-dcm-gdpr-consent='gdpr_consent=CQaAn2AQaAn2AAfKtCENCCFsAP_gAEPgAAigKVpB9C5cRSFD4CJ3IJoEYAQHwFBAYkAgBgQBAwABSBKAIIwEgAAAAACIIAAAAAAAIABAAAAACAgAAEAAAIAAIQAIAEAAAAACIAAAAAABAAAAAAgAAAAgEAAAAAAAAgAAgAAAAAIAQEgAAAAAAQAAIAAAAAAAAAAAAAAAQAAAQAAAAKgAAAAAAAAAAAAACBAIAAAAAAAAAAAAAAAAAAACAAAAAAAAAACCdMC4ABYADgAKgAXAA4AB4AEAAJAAVAAyABoADgAHgATAAqgBoAD8AIQARwAnABWgDAAGUANEAcgA5wB3AD9gIOAhABFgCfgGvAOIAdsA9oB_wExAKHAVKAvMBkgDLAHyARvAjsBOkAA.f_wACHwAAAA'
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
    data-dcm-ltd='false'
    data-dcm-resettable-device-id=''
    data-dcm-app-id=''
    data-dcm-click-tracker='https://insight.adsrvr.org/track/clk?imp=aed36059-b49a-4e49-81f0-d50641430ff5&ag=i0my88p&sfe=1b385c2e&sig=78rg7y0Z4Mf_OLM5FTDRHmYo6q6Xs2KVkj5ESCHs8Bs.&crid=w96u50d3&cf=9076272&fq=0&t=1&td_s=sallysbakingaddiction.com&rcats=7gr&mste=sallysbakingaddiction.com&mfld=2&mssi=&mfsi=&sv=kargo&uhow=63&agsa=&wp=0.9066995&rgz=EC2N%203&dt=Mobile&osf=iOS&os=iOS186&br=Safari&svpid=8482&rlangs=en&mlang=&did=&rcxt=MobileOptimizedWeb&tmpc=14.840000000000032&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=&cc=1~KLUv_WNa1XJFZQCNCQDDkUTeQB5vAM8buOsZsOsZsP4K3LFoCCBiCeR5AnkGHdkggYfbISZpvig0urukMDShRnIFCXxhrWAhYGWtYCEAxQ9A5TVgZw6wYw6wohgAxRWy7h9A5wrd3D9gCNtEAB4rAIoPAIkNkBfgWt9M28xu1mFddVFZZHZ5LfESXRuc-E212_TarKuEWZiEAEO-sIb7tzT5LUjs1l2bJ2prp7AFpd1Kwm4F6W3l6GmhYrVAfURaiD4irTw5uDjkC4UDapmZ4iW62pY3NGyA1g4IebKCcP3BQgUhDxaqnpB1P5YijwWFxUoCBOboCbPc_1PF-iCxvjufmd7P8xzwnMlVZAWVGhD29SsESkcBFCXQ1I0ZVOMFlgE4B_ynZg-tP08cbm0pu1t3eCNoQw2cC23VSGfcAg..&dur=1~KLUv_WMFoCgkPwEVBgBziCARRBBBBD6ZFywg6RjMPxkpOWXQm5oE0ERVySRnvAVwdIZn8BTLoDc1EWCSGJ4DYK-u5LlIIS0tOWnJ2bIF6ubF5BNFlKUu3ZsqU01NUrpJS1HtxSspTcGC9KUDujd2v9we6zlDUlqw7pGitG5yAg0cVHgX4DIvWNiWpI5oZ3rKNCwBFfyufN8BijArEEw0FQyXPdxmrZF1z0vlxEkopPSZMwCD3ypBiEeMkllTcIeOjid8znrehKsvdUn64Ap_IQ..&durs=M_7vxR&bdc=131&idl=XY3007IuzbefJHN3E4fMgTvZlapJ2oWKW2OT12de1PhioRlsI&mk=Apple&mdl=iPhone&testid=iavc1%20&fpa=272&pcm=3&ict=Ethernet&said=e0f1abb5-e42d-4586-b849-6164f8a4d4aa&auct=1&grdc=CAEYASABKAFAAUgB&tail=1&r='
    data-dcm-param-dvs1='1'
    data-dcm-param-dvs2='sallysbakingaddiction.com%2fsoft-dinner-rolls%2f'
    data-dcm-param-dvs3='rdqx02q'
    data-dcm-param-dvs4='omcbsi0'
    data-dcm-param-dvs5=''
    data-dcm-param-dvs6='aed36059-b49a-4e49-81f0-d50641430ff5'
    data-dcm-param-dvs7='ut7iqni'
    data-dcm-param-dvs8='1'
    data-dcm-param-dvs9='ut7iqni'
    data-dcm-param-dvs10='i0my88p'
    data-dcm-param-dvs11='kargo'
    data-dcm-param-dvs12='dv-51002203'
    data-dcm-param-dvs13='sallysbakingaddiction.com'
    data-dcm-param-dvs14=''
    data-dcm-param-dvs15='102'
    data-dcm-param-dvs16='w96u50d3'
    data-dcm-param-dvs17='8482'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=omcbsi0_i0my88p_w96u50d3&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span><script type="text/javascript" src="https://cdn.doubleverify.com/dvbm.js#c1=ut7iqni&auadv=rdqx02q&aucmp=omcbsi0&c2=i0my88p&aucrtv=w96u50d3&c3=kargo&pltfrm=8482&turl=sallysbakingaddiction.com%2fsoft-dinner-rolls%2f&c5=sallysbakingaddiction.com&auevent=aed36059-b49a-4e49-81f0-d50641430ff5&audeal=&c6=&c4=dv-51002203&ctx=35531508&cmp=DV1485648&sid=TTD&advid=818053&ppid=354&aufilter2=IM&blk=0&mon=1&autt=1&adsrv=163&plc=dispim&dvtagver=6.1.src&c15=1&rtsurl=https%3A%2F%2Fenduser.adsrvr.org%2Fenduser%2Fdv%2F%3Frtb%3DdD0xJmlpZD1hZWQzNjA1OS1iNDlhLTRlNDktODFmMC1kNTA2NDE0MzBmZjUmY3JpZD13OTZ1NTBkMyZ3cD0ke0FVQ1RJT05fUFJJQ0V9JmFpZD1kN2U2MzY3Yy1iOTVlLTQ5NmEtOWIyZi1lYzdjODNhMDcxOTcmd3BjPVVTRCZzZmU9MWIzODVjMmUmcHVpZD1iOWQyMmRjMy04MjZkLTU4MTQtNTQ3Ny1hNzgwNWE1ZTM5ZWEmYmRjPTEzMSZ0ZGlkPWQ2OGFkYzQ0LWNlZTYtNDhkMi05ZTBiLWU2MDJkODNhMjZhOCZwaWQ9dXQ3aXFuaSZhZz1pMG15ODhwJmFkdj1yZHF4MDJxJmJwPTMuMzMzNzQ2NzE3OTI2JmNmPTkwNzYyNzImZnE9MCZ0ZF9zPXNhbGx5c2Jha2luZ2FkZGljdGlvbi5jb20mcmNhdHM9N2dyJm1zdGU9c2FsbHlzYmFraW5nYWRkaWN0aW9uLmNvbSZtZmxkPTImbXNzaT0mbWZzaT0mdWhvdz02MyZhZ3NhPSZyZ3o9RUMyTiUyMDMmc3ZidHRkPTEmZHQ9TW9iaWxlJm9zZj1pT1Mmb3M9aU9TMTg2JmJyPVNhZmFyaSZybGFuZ3M9ZW4mbWxhbmc9JnN2cGlkPTg0ODImZGlkPSZyY3h0PU1vYmlsZU9wdGltaXplZFdlYiZsYXQ9NTEuNTEwMDAwJmxvbj0tMC4wODAwMDAmdG1wYz0xNC44NDAwMDAwMDAwMDAwMzImZGFpZD0mdnA9MCZvc2k9Jm9zdj0mYmZmaT00MSZtaz1BcHBsZSZtZGw9aVBob25lJnRlc3RpZD1pYXZjMSUyMCZjYz0xfktMVXZfV05hMVhKRlpRQ05DUUREa1VUZVFCNXZBTThidU9zWnNPc1pzUDRLM0xGb0NDQmlDZVI1QW5rR0hka2dnWWZiSVNacHZpZzB1cnVrTURTaFJuSUZDWHhocldBaFlHV3RZQ0VBeFE5QTVUVmdadzZ3WXc2d29oZ0F4Uld5N2g5QTV3cmQzRDlnQ050RUFCNHJBSW9QQUlrTmtCZmdXdDlNMjh4dTFtRmRkVkZaWkhaNUxmRVNYUnVjLUUyMTJfVGFyS3VFV1ppRUFFTy1zSWI3dHpUNUxVanMxbDJiSjJwcnA3QUZwZDFLd200RjZXM2w2R21oWXJWQWZVUmFpRDRpclR3NXVEamtDNFVEYXBtWjRpVzYycFkzTkd5QTFnNEllYktDY1AzQlFnVWhEeGFxbnBCMVA1WWlqd1dGeFVvQ0JPYm9DYlBjXzFQRi1pQ3h2anVmbWQ3UDh4enduTWxWWkFXVkdoRDI5U3NFU2tjQkZDWFExSTBaVk9NRmxnRTRCX3luWmctdFAwOGNibTBwdTF0M2VDTm9RdzJjQzIzVlNHZmNBZy4uJmR1cj0xfktMVXZfV01Gb0Nna1B3RVZCZ0J6aUNBUlJCQkJCRDZaRnl3ZzZSak1QeGtwT1dYUW01b0UwRVJWeVNSbnZBVndkSVpuOEJUTG9EYzFFV0NTR0o0RFlLLXU1TGxJSVMwdE9XbkoyYklGNnViRjVCTkZsS1V1M1pzcVUwMU5VcnBKUzFIdHhTc3BUY0dDOUtVRHVqZDJ2OXdlNnpsRFVscXc3cEdpdEc1eUFnMGNWSGdYNERJdldOaVdwSTVvWjNyS05Dd0JGZnl1Zk44QmlqQXJFRXcwRlF5WFBkeG1yWkYxejB2bHhFa29wUFNaTXdDRDN5cEJpRWVNa2xsVGNJZU9qaWQ4em5yZWhLc3ZkVW42NEFwX0lRLi4mY3JyZWxyPSZmcGE9MjcyJnBjbT0zJmdyZGM9Q0FFWUFTQUJLQUZBQVVnQiZ2Yz0xMiZzYWlkPWUwZjFhYmI1LWU0MmQtNDU4Ni1iODQ5LTYxNjRmOGE0ZDRhYSZpY3Q9RXRoZXJuZXQmYXVjdD0xJmltPTEmbWM9YTEzNDk5NzYtYTQzZC00N2ZmLTg2ZmYtZjZjMmQyNWIzZWRlJmlkbD1YWTMwMDdJdXpiZWZKSE4zRTRmTWdUdlpsYXBKMm9XS1cyT1QxMmRlMVBoaW9SbHNJJmV2PXR6ckhKOFVzUk1KeExXRUlCMkF2YkMyVURNSlNyLUoxRVY5ei1PV1hjcVUuJnJzdj0wLjAwMDAwMDAwMDAwMDAwMDAwMDU5MTY2MTQ4NjUmYWJyPTVlYTA5OGE5LWY3NDMtNDdjNi05MTM3LWY3NzAxNGFhYzAzNCZ0YWlsPTEmc3Y9a2FyZ28mdGFpbD0x%26pie%3D"></script>