Creative Details

Quality Score: 10/10

The advertisement promotes MassMutual, highlighting its long-standing reliability and innovative solutions in the financial sector.

Creative Information

CID:	42938305-81a2-4a83-b9d0-6e0c8cc7ab22
CRID:	2_465_8430524
Domain:	massmutual.com
Seat:	BSW
Size:	728x90
Bid:	$0.79
Timestamp:	10/31/2025, 2:30:27 AM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	10/31/2025, 5:08:59 AM	6.56s
adomain_analysis	success	10/31/2025, 5:08:59 AM	3.55s
adomain_capture	success	10/31/2025, 5:08:55 AM	0.42s
ad_render	success	10/31/2025, 5:08:52 AM	9.34s
brand_mapping	success	10/31/2025, 2:30:27 AM	0.15s

Analysis Results

Ad Format: banner

Brands: MassMutual

Size:

728x90

Data Transferred:

1342.91 KB

Render Time:

8.23 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Insurance (1340)
Stocks and Investments (1351)

Domain Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)

Domain Inferred IAB Ad Products:

Insurance (1340)
Life Insurance (1343)
Retirement Planning (1350)
Financial Investment and Management Applications (1352)

Total Ad Size:

1342.91 KB

Requests Made:

URL	Size (KB)
https://cdn.doubleverify.com/dvbm.js	523.93
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	221.47
https://s0.2mdn.net/simgad/3566734230821693561	174.16
https://ad.doubleclick.net/ddm/adj/N1652709.3027484BASISDSP/B32907808.430042611;dc_ver=106.314;dc_eid=40004000;sz=728x90;u_sd=1;gdpr=0;nel=1;dc_rdid=AFBBBF7D-D6FA-4B6A-8286-C3E8E81DCF7F;dvs1=1;dvs10=1;dvs11=120738;dvs12=aa4231f3-691a-4866-a515-81d7aca88bfd%2B-%2BMassachusetts%2BMutual%2BLife%2BInsurance;dvs13=748337;dvs14=MMSD%2B2025_EvergreenLowerFunnel_DisplayONLY;dvs15=MMSD%2B2025_Display_Life%2BABM_Conversions_CPA;dvs16=134;dvs17=109;dvs2=https%253A%252F%252Fpickerwheel.com%252F%253Fid%253DKUkBe;dvs3=8430524;dvs4=114819;dvs5=3095064;dvs7=6900df790000469f03e80086;dvs8=114819;dvs9=%7BipAddress%7D;dc_adk=1703021608;ord=rk83o2;click1=https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F09ae732b43d6a0cf%2F72440fed50be1211%2F6900df790000469f03e80086%2F0%3Fr%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=QspdUHLDCU;gcsr=m;stc=1;chaa=1;sttr=82;prcl=s	85.62
https://tagan.adlightning.com/iponweb/blocking_script.js	76.08
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://tagan.adlightning.com/iponweb/blacklist_script.js	55.07
https://ep1.adtrafficquality.google/bg/d_CiwsBz4C1JnuQWQa80FmGcfeOOSGcvq61yBJQq_4U.js	52.61
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://www.googletagservices.com/dcm/dcmads.js	16.68

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://tagan.adlightning.com/iponweb/blacklist_script.js" type="text/javascript"></script>
<script src="https://tagan.adlightning.com/iponweb/blocking_script.js" type="text/javascript"></script>
<script type="text/javascript">
    function createTagDetails(){
        var tagDetails = {};
        tagDetails.w = '728';
        tagDetails.h = '90';
        tagDetails.adServerDetails = {advertiserId: 'kargo', campaignId: '465', creativeId: '465_8430524', lineitemId: '0', adServer: 'dfp'};
        tagDetails.au = '0';
        tagDetails.markupInDom = true;
        tagDetails.utilizeParentInfo = true;
        var timeBase36 = Date.now().toString(36);
        var random = Math.random().toString(36).substr(2).split('')
                    .map(function (c) {
                    return (Math.random() < 0.5 ? c.toUpperCase() : c); }) .join('');
        tagDetails.currentTagId="adltag_" + timeBase36 + "_" + random;
        return tagDetails;
    }
    var random = "" + Math.round(Math.random() * 1e8);
    var clientId = "iponweb";
    var site_id = random + "_" + clientId;
    window[site_id]={};
    window[site_id].tagDetails=createTagDetails();

    !function(){"use strict";"blocker"in window||(window.blocker=function(e,n,o,i,t){if((t=t||{}).bw){if(Math.random()<.1){var r="undefined"!=typeof btoa?btoa:String,a="https://"+clientId+"-tagan.adlightning.com",d={siteId:clientId,url:window.top.location.href,tagDetails:window[e],errorData:null,errorMethod:"missing_blocker"},c=encodeURIComponent(JSON.stringify(d)).replace(/%([0-9A-F]{2})/g,function(e,n){return String.fromCharCode("0x"+n)});!function(e){var n=window.Request,o=n&&n.prototype||{};if(navigator&&navigator.sendBeacon)navigator.sendBeacon(e);else if(window.fetch){var i={method:"GET"};"keepalive"in o&&(i.keepalive=!0),window.fetch(e,i)}else{var t=new Image(1,1);"loading"in t&&(t.loading="eager"),t.src=e}}(a+"/error?d="+encodeURIComponent(r(c)))}document.write(n)}})}();

    blocker(site_id, "<!--ADL_WRAPPED-->", false, window, {fr: true});
</script>
<html><head><meta http-equiv="Content-Type" content="text/html; charset=UTF-8"><meta http-equiv="Expires" content="Tue, 01 Jan 2000 12:12:12 GMT"><meta http-equiv="Pragma" content="no-cache"></head><body> <img src="https://wins-p2e.sitescout.com/kargo/px/aid:6900df790000469f03e80086;cid:3095064;arid:114819;c:NA;bexp:1800;uih:8857812d;vtc:1" width="1" height="1" style="position: absolute; left: -150px;" attributionsrc /><div id="ss-6900df790000469f03e80086"><ins class='dcmads' style='display:inline-block;width:728px;height:90px'
    data-dcm-placement='N1652709.3027484BASISDSP/B32907808.430042611'
    data-dcm-rendering-mode='script'
    data-dcm-https-only
    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=0'
    data-dcm-gdpr-consent='gdpr_consent='
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
    data-dcm-ltd='false'
    data-dcm-resettable-device-id='AFBBBF7D-D6FA-4B6A-8286-C3E8E81DCF7F'
    data-dcm-app-id=''
    data-dcm-param-dvs1='1'
    data-dcm-param-dvs2='https%3A%2F%2Fpickerwheel.com%2F%3Fid%3DKUkBe'
    data-dcm-param-dvs3='8430524'
    data-dcm-param-dvs4='114819'
    data-dcm-param-dvs5='3095064'
    data-dcm-param-dvs6=''
    data-dcm-param-dvs7='6900df790000469f03e80086'
    data-dcm-param-dvs8='114819'
    data-dcm-param-dvs9='{ipAddress}'
    data-dcm-param-dvs10='1'
    data-dcm-param-dvs11='120738'
    data-dcm-param-dvs12='aa4231f3-691a-4866-a515-81d7aca88bfd+-+Massachusetts+Mutual+Life+Insurance'
    data-dcm-param-dvs13='748337'
    data-dcm-param-dvs14='MMSD+2025_EvergreenLowerFunnel_DisplayONLY'
    data-dcm-param-dvs15='MMSD+2025_Display_Life+ABM_Conversions_CPA'
    data-dcm-param-dvs16='134'
    data-dcm-param-dvs17='109'
    data-dcm-param-dvs18=''
    data-dcm-click-tracker='https%3A%2F%2Fclickserv.sitescout.com%2Fclk%2F09ae732b43d6a0cf%2F72440fed50be1211%2F6900df790000469f03e80086%2F0%3Fr%3D'
    data-dcm-landing-page-escapes='1'>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins></div><script src="https://cdn.doubleverify.com/dvtp_src.js#ctx=29497119&cmp=DV1018025&sid=basis&plc=Basis_IM_Disp&advid=3891363&adsrv=156&btreg=&btadsrv=&tagtype=&dvtagver=6.1.src&ppid=109&auevent=6900df790000469f03e80086&auip=50.174.59.154&aucmp=3095064&audeal=&auadid=8430524&autt=1&aubndl=&auadv=114819&c1=120738&c2=aa4231f3-691a-4866-a515-81d7aca88bfd+-+Massachusetts+Mutual+Life+Insurance&c3=748337&c4=MMSD+2025_EvergreenLowerFunnel_DisplayONLY&c5=MMSD+2025_Display_Life+ABM_Conversions_CPA&c6=134&RTSURL=https%3A%2F%2Fviewability-events-p2e.sitescout.com%2Fviewability%2Faid%3A6900df790000469f03e80086%3Bcid%3A3095064%3Biid%3A3%3Bts%3A1761664889238&turl=https%3A%2F%2Fpickerwheel.com%2F%3Fid%3DKUkBe" type="text/javascript"></script><img src="https://pixel-sync.sitescout.com/dmp/pixelSync?nid=130&wb=1&hdid=1&id=AFBBBF7D-D6FA-4B6A-8286-C3E8E81DCF7F&idType=2&us_privacy=1YNY" width="1" height="1" style="position: absolute; left: -150px;" /><script type="text/javascript" data-aid="ss-6900df790000469f03e80086" data-adid="8430524" data-ac="true" data-daa="false" data-w="728" data-h="90" data-pp="https://privacy.basis.com/" src="https://cdn01.basis.net/assets/centro/ssac.js"></script></body></html><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=465&amp;imp=1" alt=" " style="display:none"/>