Creative Details

Quality Score: 6/10

The advertisement promotes Eliquis, a medication aimed at reducing the risk of stroke in adults with atrial fibrillation (AFib), while highlighting potential serious side effects.

Creative Information

CID:dc46254c-b89b-4ef2-80bf-c8a1dd77a6ee
CRID:74_687149708
Domain:sprycel.com
Seat:DV360
Size:728x90
Bid:$0.56
Timestamp:10/31/2025, 2:29:35 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 5:07:54 AM5.46s
    adomain_analysissuccess10/31/2025, 5:52:27 AM4.96s
    adomain_capturesuccess10/31/2025, 5:52:22 AM11.30s
    ad_rendersuccess10/31/2025, 5:07:48 AM22.78s
    brand_mappingsuccess10/31/2025, 5:07:49 AM0.99s

    Analysis Results

    Ad Format: banner

    Brands: Sprycel

    Sensitive:Pharmaceutical Products
    Quality:Adomain not match landing page domain
    Size:728x90
    Data Transferred:1240.95 KB
    Render Time:8.18 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    https://www.eliquis.bmscustomerconnect.com/savings
    Domain:www.eliquis.bmscustomerconnect.com
    Brand:
    Eliquis
    Total Ad Size:1241.16 KB
    Requests Made:
    URLSize (KB)
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