Creative Details

Quality Score: 7/10

The advertisement promotes Conoco's fuel, encouraging consumers to transition from using fuel at the pump to utilizing it in their activities, likely related to sports or outdoor events.

Creative Information

CID:e1f848a0-52c4-4c02-9657-c8b60e98a716
CRID:2_206_508499
Domain:phillips66.com
Seat:BSW
Size:320x50
Bid:$0.61
Timestamp:10/31/2025, 2:20:01 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 4:36:49 AM5.93s
    adomain_analysissuccess10/31/2025, 4:37:45 AM4.99s
    adomain_capturesuccess10/31/2025, 4:37:40 AM0.18s
    ad_rendersuccess10/31/2025, 4:36:43 AM16.88s
    brand_mappingsuccess10/31/2025, 2:20:02 AM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Phillips 66

    Size:320x50
    Data Transferred:1195.17 KB
    Render Time:7.96 Seconds
    Creative Inferred IAB Categories:
    • Automotive (IAB2)
    • Sports (IAB17)
    Creative Inferred IAB Ad Products:
    • Energy Services (1031)
    • Transportation (1041)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Energy Industry (1029)
    • Electric Power Industry (1030)
    • Energy Services (1031)
    • Oil, Gas and Consumable Fuels (1033)
    Total Ad Size:1722.52 KB
    Requests Made:
    URLSize (KB)
    https://cache-ssl.celtra.com/api/creatives/d8b37463/compiled/web.js?v=9-308c02c1&secure=1&cachedVariantChoices=W10-&isPurposePreview=0595.41
    https://static.adsafeprotected.com/main.19.8.619.js269.79
    https://cache-ssl.celtra.com/api/blobs/b4044989be03d6d7bedb65f179dcc53ff5e551d0ffe095f30be931d5385053d5/BG%402x.jpg?transform=crush&quality=65259.62
    https://cache-ssl.celtra.com/api/blobs/8a9cf9420e23c3d884fd3bc2bdaf78e364395521f55ddface75165c9799d03b0/BG%402x.jpg?transform=crush&quality=65103.45
    https://static.adsafeprotected.com/sca.17.6.4.js91.43
    https://pixel.adsafeprotected.com/rjss/st/2555990/89000042/skeleton.js62.16
    https://ep1.adtrafficquality.google/bg/hxE3TQCkXuxt7r_bWu7AoTGmvmaS4CIx1WF2US_DCj0.js52.50
    https://cache-ssl.celtra.com/api/blobs/19f7fa96606335ef6b04821587920a17f335602a4f938674253471e5a02377ee/BGLanyard%20Broncos%402x.png?transform=crush&quality=15048.64
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://cache-ssl.celtra.com/api/blobs/17b7b5cfa5adf9873f644fa40f3fc17b4d0061c94e179fffcae2b2e821e1634e/broncfootball%402x.png?transform=crush&quality=15025.21

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

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           [].slice.apply(img.parentNode.childNodes).forEach(function(n) { var decfs = { urldecode: decodeURIComponent, htmldecode: function(v) { var d = document.createElement('div'); d.innerHTML = v; return d.textContent; }, eval: function(v) { return eval(v); }, raw: function(v) { return v; } }; var m; if (n.nodeType == 8 &amp;&amp; (m = n.textContent.match(/^&#92;s+([&#92;w%.]+)(&#92;[.+&#92;])?&#92;s+=&#92;s+(&#92;w+)&#92;s+(.*)$/i))) { try { params[m[1]+(m[2] || '')] = decfs[m[3]](m[4].replace(/^&#92;s+|&#92;s+$/g, '')); } catch (e) {} } });            var req = document.createElement('script');            req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1);            params.clientTimestamp = new Date/1000;            params.clientTimeZoneOffsetInMinutes = new Date().getTimezoneOffset();            params.hostPageLoadId=window.celtraHostPageLoadId=window.celtraHostPageLoadId||(Math.random()+'').slice(2);            var qs = ''; 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    Creatives

    Creative Screenshot 1