Creative Details

Quality Score: 7/10

The advertisement promotes the potential benefits of a Home Equity Line of Credit (HELOC) for individuals with an empty nest, encouraging them to explore financial options.

Creative Information

CID:f9072fec-0a9c-4f4e-89e6-fdf3394c26e1
CRID:25_hdjamvbm
Domain:members1st.org
Seat:TTD
Size:728x90
Bid:$2.36
Timestamp:10/31/2025, 2:18:03 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 4:28:51 AM4.20s
    adomain_analysissuccess10/31/2025, 5:45:10 AM3.43s
    adomain_capturesuccess10/31/2025, 5:45:07 AM14.35s
    ad_rendersuccess10/31/2025, 4:28:47 AM33.14s
    brand_mappingsuccess10/31/2025, 4:28:48 AM0.68s

    Analysis Results

    Ad Format: banner

    Sub Format: video

    Brands: unknown

    Quality:In banner video
    Size:728x90
    Data Transferred:62.33 KB
    Render Time:7.18 Seconds
    Creative Inferred IAB Categories:
    • Family & Parenting (IAB6)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Mortgage Lenders and Brokers (1348)
    Landing Page:
    https://www.members1st.org/personal/borrow/home-eq...
    Domain:www.members1st.org
    Brand:
    Members 1st
    Total Ad Size:81.50 KB
    Requests Made:
    URLSize (KB)
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    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://cdn.clinch.co/a_js/staticad/static-runtime_25.3.20.1.js14.13
    https://cdn.clinch.co/a_js/api/apis_1_1.min.js1.66
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    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=y1jvc8e_qkuzxer_hdjamvbm&w=728&h=90&c=40eb0.04
    https://trk.clinch.co/view_y?cid=woxc61K&caid=93850&caver=132115&frmt=728a90&csid=84744&dsp=ttd&plcid=qkuzxer&plc=1967359&iid=21c54d93-ab9c-4046-9d6b-357408834d68&env=web&uids=kZIyrTQ0LjIxNC44OS4yMjU&fcpath=k5ICA5IKAZIMwA&prd=Promo&isrc=promo&lpsrc=Manually&locsrc=FromAdReq&loc=x3dj0gAAAHDwAtwAF8tARJ1wo9cKPcvAU0AAAQDwTAWiVVMFolBBBqxQZW5uc3lsdmFuaWEFrFdpbGxpYW1zcG9ydAWlMTc3MDIFzQJBBbBhbWVyaWNhL25ld195b3JrA69hbWF6b24uY29tIGluYy4DAQOhYqNoc3Q&tags=DCO&g0var=11,12,15&g0sid=12&g0stg=11,12,15&g0node=10&dspiid=c7e3080a-552e-4ff8-9ada-3aa21ac3afa1&dsp_caid=y1jvc8e&dsp_grid=qkuzxer&domain=www.maxpreps.com&dsp_crid=hdjamvbm&dsp_accid=j3ttpn8&dsp_c4=A4AAAB0q7g4fFB0Vg39AYcroYkqMATwxim_xq1thIIw0OZT8GcyaYSS4nhaO-6hizjEXVlDr7IeW8_LcIMJJ6h4rHuT7rSAWe0IlZ8Ef8aTNSM9fCE27uVLHC0OKDS8LPJNrbOMO6e7Q8wWiuOZ6hYpehgTp-ZInnHCn7HjFP_rzHIOhQ1zRY_luv_DgAC_gVF92sQmb-q5fT3lqfdc5shjS2w&dsp_dma=577&tc=&a=17618848964970.04
    https://trk.clinch.co/clk?cid=woxc61K&caid=93850&caver=132115&frmt=728a90&csid=84744&dsp=ttd&plcid=qkuzxer&plc=1967359&iid=21c54d93-ab9c-4046-9d6b-357408834d68&env=web&uids=kZIyrTQ0LjIxNC44OS4yMjU&fcpath=k5ICA5IKAZIMwA&prd=Promo&isrc=promo&lpsrc=Manually&locsrc=FromAdReq&loc=x3dj0gAAAHDwAtwAF8tARJ1wo9cKPcvAU0AAAQDwTAWiVVMFolBBBqxQZW5uc3lsdmFuaWEFrFdpbGxpYW1zcG9ydAWlMTc3MDIFzQJBBbBhbWVyaWNhL25ld195b3JrA69hbWF6b24uY29tIGluYy4DAQOhYqNoc3Q&tags=DCO&g0var=11,12,15&g0sid=12&g0stg=11,12,15&g0node=10&dspiid=c7e3080a-552e-4ff8-9ada-3aa21ac3afa1&dsp_caid=y1jvc8e&dsp_grid=qkuzxer&domain=www.maxpreps.com&dsp_crid=hdjamvbm&dsp_accid=j3ttpn8&dsp_c4=A4AAAB0q7g4fFB0Vg39AYcroYkqMATwxim_xq1thIIw0OZT8GcyaYSS4nhaO-6hizjEXVlDr7IeW8_LcIMJJ6h4rHuT7rSAWe0IlZ8Ef8aTNSM9fCE27uVLHC0OKDS8LPJNrbOMO6e7Q8wWiuOZ6hYpehgTp-ZInnHCn7HjFP_rzHIOhQ1zRY_luv_DgAC_gVF92sQmb-q5fT3lqfdc5shjS2w&dsp_dma=577&tc=&ctaid=default&x=5&y=22&cnt=0&lp=https%3A%2F%2Fwww.members1st.org%2Fpersonal%2Fborrow%2Fhome-equity-loan%2F%3Futm_source%3DTTD%26utm_medium%3Dbanner%26utm_campaign%3DUMI%26utm_content%3Demptynesters&a=17618849021170.04

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    Creative Screenshot 1