Creative Details

Quality Score: 7/10

The advertisement promotes KEYTRUDA, a medication for treating advanced non-small cell lung cancer (NSCLC), and provides information on its use in combination with chemotherapy.

Creative Information

CID:f5021da0-39fe-414f-8828-c6eb7033f8f6
CRID:2_206_449838
Domain:keytruda.com
Seat:BSW
Size:728x90
Bid:$0.53
Timestamp:10/31/2025, 2:14:35 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/19/2025, 1:34:23 AM7.00s
    adomain_analysissuccess11/19/2025, 1:34:04 AM4.52s
    adomain_capturesuccess11/19/2025, 1:34:00 AM0.22s
    ad_rendersuccess11/19/2025, 1:34:16 AM17.12s
    brand_mappingsuccess11/18/2025, 9:56:10 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Keytruda

    Sensitive:Pharmaceutical Products
    Size:728x90
    Data Transferred:1766.29 KB
    Render Time:8.41 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Total Ad Size:1785.42 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js529.10
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js222.95
    https://s0.2mdn.net/sadbundle/17134105915122408665/Mask_group_2.png155.36
    https://s0.2mdn.net/sadbundle/17134105915122408665/KEYTRUDA_is_a_prescr_1.svg118.48
    https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js116.69
    https://ad.doubleclick.net/ddm/adj/N464015.3848558MATTERKIND/B32794367.408772931;dc_ver=106.314;dc_eid=40004001;sz=728x90;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=bc72ef52-c024-11f0-847a-42010ab2011c;dc_adk=2027040027;ord=sw3n24;click=https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449838%3BsId%3D720132%3BlId%3D91614%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3Dbc72ef52-c024-11f0-847a-42010ab2011c%3BadThdId%3Dad0b9fdda7b70ec8974961950fa3fd79%3BengineId%3D2883560618057597938%3BdIp%3DMTczLjI2LjE5My4yNDU%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D203136%3BinventoryId%3D244697%3BrtdmIndicator%3D1%3Btimestamp%3D1762992446%3Blat%3DNDIuMDI%3Blong%3DLTkxLjY3%3Bdma%3DNjM3%3BstateCode%3D%3Bzip%3DNTI0MDI%3Bbsc%3DAUDIT%3Bredir%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=WQNqn(AHo1;gcsr=m;stc=1;chaa=1;sttr=65;prcl=s103.62
    https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js92.62
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/3AskVp3fsf8-NwDrHwfwABhIV_lOSIPikrDbTygANqw.js52.60
    https://s0.2mdn.net/sadbundle/17134105915122408665/Mask_group_3.png43.05

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <ins class='dcmads' style='display:inline-block;width:728px;height:90px'    data-dcm-placement='N464015.3848558MATTERKIND/B32794367.408772931'    data-dcm-rendering-mode='script'    data-dcm-https-only    data-dcm-keywords='bc72ef52-c024-11f0-847a-42010ab2011c'    data-dcm-click-tracker='https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449838%3BsId%3D720132%3BlId%3D91614%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3Dbc72ef52-c024-11f0-847a-42010ab2011c%3BadThdId%3Dad0b9fdda7b70ec8974961950fa3fd79%3BengineId%3D2883560618057597938%3BdIp%3DMTczLjI2LjE5My4yNDU%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D203136%3BinventoryId%3D244697%3BrtdmIndicator%3D1%3Btimestamp%3D1762992446%3Blat%3DNDIuMDI%3Blong%3DLTkxLjY3%3Bdma%3DNjM3%3BstateCode%3D%3Bzip%3DNTI0MDI%3Bbsc%3D${CLICK_URL_ENC}%3Bredir%3D'        data-dcm-resettable-device-id=''    data-dcm-api-frameworks='[APIFRAMEWORKS]'    data-dcm-omid-partner='[OMIDPARTNER]'    data-dcm-gdpr-applies='gdpr=${GDPR}'    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'    data-dcm-ltd='false'    data-dcm-app-id=''>  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script></ins><img src='https://rtb.adentifi.com/Imps?impId=1;adId=bc72ef52-c024-11f0-847a-42010ab2011c;lId=91614;sId=720132;cId=17823;crId=449838;adThdId=ad0b9fdda7b70ec8974961950fa3fd79;adExchange=BidSwitch;engineId=2883560618057597938;dealId=0;geoId=203136;inventoryId=244697;rtdmIndicator=1;timestamp=1762992446;property=iambaker.net;dIp=MTczLjI2LjE5My4yNDU;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=277976295;cuid=cuid_25f91910-a52c-11ee-b312-12a7adfcdbeb' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_25f91910-a52c-11ee-b312-12a7adfcdbeb");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><span id="te-clearads-js-adtheorent01cont449838"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=17823&c=adtheorent01cont449838&w=728&h=90&js=pmw0&plc=tr&uid=ad0b9fdda7b70ec8974961950fa3fd79"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/>

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3