Creative Details

Quality Score: 7/10

The video advertisement promotes a mattress from the brand Purple, highlighting its unique features. The main message emphasizes the mattress's dual qualities of being soft in certain areas while providing firmness where necessary, catering to comfort and support needs. The ad suggests that the mattress is free from cracks, indicating durability and quality. Overall, the ad aims to convey that Purple mattresses offer an ideal balance of comfort and support, making them a desirable choice for consumers looking for a new mattress.

Creative Information

CID:a5348c22-8b4f-49ee-8559-664c43c21b97
CRID:74_642840569
Domain:purple.com
Seat:DV360
Size:400x300
Bid:$0.16
Timestamp:10/31/2025, 2:14:32 AM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/7/2025, 6:51:11 PM4.01s
    adomain_analysissuccess11/7/2025, 8:28:57 PM4.18s
    adomain_capturesuccess11/7/2025, 8:28:25 PM0.19s
    ad_rendersuccess11/7/2025, 6:51:07 PM0.00s
    brand_mappingsuccess11/7/2025, 5:14:38 PM0.10s
    video_analysissuccess11/7/2025, 6:51:08 PM1.52s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: Purple

    Quality:Lots of data loaded
    Size:300x150
    Data Transferred:3919.77 KB
    Render Time:7.80 Seconds
    Video Duration:6.5 Seconds
    Creative Inferred IAB Categories:
    • Home & Garden (IAB10)
    • Shopping (IAB22)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Home & Garden (IAB10)
    • Shopping (IAB22)
    Domain Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • Furniture (1268)
    • Home and Garden Products (1277)
    • Household Appliances (1289)
    Landing Page:
    https://purple.com/humpty-dumpty?utm_source=DV360&...
    Domain:purple.com
    Brand:
    Purple
    Total Ad Size:4013.81 KB
    Requests Made:
    URLSize (KB)
    https://r2---sn-p5qlsndr.c.2mdn.net/videoplayback/id/ba5c7cbf43f7c8c4/itag/37/source/web_video_ads/xpc/EgVovf3BOg%3D%3D/ctier/L/acao/yes/ip/0.0.0.0/ipbits/0/expire/3884541955/sparams/acao,ctier,expire,id,ip,ipbits,itag,met,mh,mip,mm,mn,ms,mv,mvi,pl,rms,source,xpc/signature/55687BF01594818C47153F683B94A07C348427EF.7E8ABA11D592F88330473AAD2514C54839ACBAF5/key/cms1/cms_redirect/yes/met/1761884015,/mh/RG/mip/100.27.226.39/mm/42/mn/sn-p5qlsndr/ms/onc/mt/1761883723/mv/m/mvi/2/pl/23/rms/onc,onc/file/file.mp43281.35
    https://imasdk.googleapis.com/js/sdkloader/ima3.js457.22
    https://bid.g.doubleclick.net/dbm/vast?dbm_c=AKAmf-AiMVLpGinm4d36bd7verkA-i3yIL5hHDh7tCHCc9Ielw3nnrIdVmtxShJLpXZkcIx-7Mt1GPtmQ0JMzLvfEXwh5VCzJQ&dbm_d=AKAmf-Bpga7YzHvejLWpmmjgPy1KJWj_37lTzhbPRPnEykdvPUiX4Mo5nQdWJWwgO9iaRhlBrN1YaV1SQBuM56x7nHWbv4MhDi9mZAUezvdgpBq28fd9-ZP3yyx48gjRKMBpwwQ5mYIj_ze6l2_1sbeV7-s26nrjRsZ7-qr8FVJQicLJUjOiC86htQ4uSH9tfW1WZ03zy0VtOON5jyEJO3Z_gHcxn3zZprtDeVpjIyLy0W1u_jNxcoNXN4Ig3VYrhpX-8SjcUJVgrw35XoEXv6Zyan-T5IxXuld85O4qoV2jCJHQa5ONkrIiyfw_jsRvlxxfozFGy46YRcVQaQ-ACGiujTQpY4hfrTfScylkaZK7p52sX4FMxNpq_UAXG9cLFvCGRIiVRFotMKwIlyHp45ggiQLI2ceUQjLcns5dAtgvj6r2z_U5ZtP7VQbEAvtD6OKcWwP_L1l5c8w_i1bixTX5EOXSnstxbOSNY_03PFTWA8hHr7mNaJLHm_gT-Z0VmhKy0J7Ty0Jb0M7rIPD2jRiK469tVQlzZjpVKaWcodUFzkjNeh7VhPgKD57cmY8ibIwZ4gIKAIlwZi5Th_mLrfDjguMdDBBCmBjkarOWPq102YNb_l7BICW510tSvg9yxVUAdwwmUnCFpri3HB0r6XYsBibQ-ToFYi4eZJCH0G7tzWKkxz9CSKA3IeHyCTIuoaIEMkJ4TZkH1uvPFsD-XOjcTffLs_AOTFKuZOZht_3b2-LcnmDe0pCZ665xjBiwz_x5HONer4M4cDXTL5OQGm-u7SXz4oBPkh1u0MhBBTUAW6UPB8yEAA6yWa9xFuMd__jNTlLCvYz5RDe0bvfROuZZM_t9fXXs8RjrHRiGDgacZNXik9hbGZ3Foy4ETMC3-EdvcEwfZn57QZUQPs2xRKQRTmZ-GwF9k-9Bv5Wec5s61Gz8y_pCmjFHnWZZ0BkHauP3FWMYaL45UoSDS_gqpUSkh0N-5bXsu2CH0RJ0PcqvObjmOeYgNvXvlO86HGFa94eDecvS5qlcrujCBXYTPaAG826M-0K3TA1t4sehj1YJueFH48zwL5FvV3GBULlX_GR_cmNLxyr8QcuEWU9Y9KZ05oo9qwm9CqvjPpp0QbDUHTqQUc9Sw3cilStahW8dhQnDWh7wc3zNY-Gj8rA4DaWWqZJhVIqkNPAHI5YMZBbWUEzu7nGfmDHUCy5vyiR6RIX-9iE0Mcv2S7GGwq23vkA5YiM35MebPJ2FCPSRf0b4nS67PDP1C16y8VRlg0aeJmWzCI3qsRObFX12FL-e-Bl98V8WD9G9OqbgjYprRTsKfTU0AMuc7Pg5iWy16L5sF1dU3nDVIi2UNiAnLJdvbPIuoOaXnic-jYwVGJBRh9URKexGY9I9eaYPjuYCGYsaYFWbmiWT0x41_LSeU5zO2DAgltYWxbqbyB_-8ciddSVDJnHELuQqa9k6VnLcHhKGZIAUc9bwJ-XNL9pTnZTXuwvicQwABZZcckHRBbwsy1DjzX7TpH6EM21lNriRewt2fHaTDtXWQDgxXhmg-WmvUwznSHVlkMKGcJREkseTI81H-0vwHF5G5_DJaUoyXpACgu1d6cL8yyVxtcv0CLyGf1Ws2ErYBUboZwzVw88wa8sKlWllrNR4sdoFFTCbHKbtI_NoI9WOOrQGAdmwZQvJ_4NO5QhP9RRN4fIDoeN7p_mJTmALgEUkv2_iYeKt37UkjiRS_570hGofHC6M5d3PekcLroe1iX7xsmTARsaubWDXuQYlbs8LCBRzsfl3TMO7I_VttQHbX33tvX_67q--9i5DIGwIFAlm1t33rt6wSGtncTskhgRO7EY8IXfQ1woL8xLcdsfjFRqtU4fxESmZaVkX0SKkrABhUJyYMWPedY7CFtFsVcqihFLjvONIX1wQ3LPDaBxr8LwKwKXMEzLmuJ_2L98pMDB0Q_oqFYWAUwoRH945_E63KkRmOMud31PA95-NbIjtUBp3WCDR5Ru4jjr8FThtuD3OY0egNh2-raZlTiDMVOdoca_eZIqkJUzzYQjAEHtHWOWd9hOwQaswTMQuzahHLdomEqmppM_v0e-XQ8pgXR0B-eTvuT6vWRUpdhSORr7x_gaI5xCjzHN5bXcIJyjmIDckbphn9Wc0IO5CsEiLyhXQH0MOp3CEchEmVQtDRHQQqh_9OTUSaka6BKQ4Y5J61kPp26cD0yvwJ_V7YD-xlltcAekM39DJWCdg9Byex_sLhIpz_Jn0U-5RXbYZt-9NvHcefRQ60ICVL3MKKIy4xTxxiX9vE4-u6xJRymfmPUolwEqjaaWE6uMSXb1LdfyQIme2MGL1ZHW2liR1-z8frNPDScRh88QF0mk1yghbj1oR9Xy13T_gqHTiQbiDqPwcLyLS8QYC3Bg13pQ2pex-l_4qBnIEqP0wnfYHMawBW9opOoXFr-JwgUNv8jDrjSGEJSfiEGzAihH5Cl1OlZPOTPLcgZFrMhcQMJsqF0so3soDhRhvoVoeAET61sFW3mSUY068_lb8nNiojyWhBmMwtYpC33i9WUvIWt6ziB9x1ZqkFkDv1EyAl1ipTLfrYovtdHA7EhvPjvpASuK4ejJBSpL7tbEs7z9aam2CF_Xb6kd334xNX21qSfTlDvAtpkJOByvNuiwSLJhfxlv6gewApx6WIdkvKKUuAli6zKM1xTu9pVrujsz2NAdzNIlJghcAudyD3__Vq8_AMRLyS5sQMzUJ_ZSnVfiayfM00TuLYvlFw04QemzW1kjZwab7l3JNQhAW8V63WB5R-f4JHIqcorEyC-bCr4xrmVXFmk093Qk9Z62WjHJ8zsv-5tu5U2uETRC8vfrRNx13dakQQW1IBsTkx5uJihxThZ5ds78HE0ynLcDlbNH_I8snB4It43MygQDbZL-4ve04liPsCusHN2qw6E5M_1KIDb3-uBwrkWTIa0rAopqQQpbYn80-U79iMk_V30Q2VKFa2hLNp7dcmjrZBVRGI7xkShRT-c1A_0LyGAtQK6COY5OOzD4p0Ri50c2d-MbiqoU30-nbwSIHRj1y4uBefdd4cSz8_De7ZnirXm_hcTKSxYmEK0zL97W1H_9VnqKicSywp01ebGAAu-ZDUsENB6PlNR8rfPh839GFB0gbiIQP7NkloguEy4WnhaoBvQl7zdc9BmIuBeewb3c9Eb0vc4TEjLnz7H2NKocYN4LULcZ-6nonXJ_WmCZOwnc-euzZC0ZlwqwrIIJ9t8HgDPSFszUM1_qDgZtDoEpQlsWBhQwJfaqwEaam9B4DWZeDEhXLRdQvHyYuA-8PZTsz01Dawm2_k_IM4ODapm85B7kDc-CFWmNYM_o7J866RwNAmpg9jIWUejRhZJMCPZulNnThx4tG48yXeHH6kf9b0tFC0N3Gmr1__IeIYFmxVoPCH5YxpYC_65697QYznhtQeK8Gkk_0q56upATwMua4BGSObLCk0EqjGe9bltskT6raktbdwcl0IOp4NVQEmE5KltEWltIEpGCvUeTxLO0bVirOiMKutg_Ry9XeMEZjZASX5Jlx3XB4KDWimFp_Abit8z2cki4B5iEQjV6fOhDi66vsMHQhTgs4akRRJVcKDG0GjVSKeLvya43IWeNHDFyQrulFBXWfDc5Yp2LuNL_Jevtpiv9eo7zGKNu9rG7Y8mG4FYqnRIISctW7-rktC-3dFnO4D2-dxLeB3rKCLWeY9gtQTAXDpq2sSzXmJy4mNWcETYF3VU8sNNjImoQXIOjiQH_v46vB_S6nYlVEdgVZxTXaecl9aNrjGmteK5GxivoZUtMBptzywsLKW7rIeDAsn7xX5ZKe33aMruPkFCBZNv6RcgahTen6zFCPJCnz0-qYWgCkYpjJ5wLAW_lw1x3VR6_v6Yr22A_CjwD11nemLWRzAWQWImXQ5mDW2HxU343X0wEXMe9-VARR8DbxQFL5wDy3opa6hutO-I_1XmhvpDoTHTBSCzOMXaxbSoLhUd5y6Vo6DPxOlA6FLbTrGl7uCWvXXB8uG5aoqDgjfZT_tUA3Vlt_wKeD4PFvLJ8JEFKn0VOCVEcX-898SwS114hBMnnlFtz5_69nQd6Z6pDcgvk0iEx3MHXQU8XfUAWZyATwY6wlCy4dxs212pKi9D5PcUsFj36Th552PHorA35U-zoowpbNXBO-i-4p26MGeBjxQ2akcvrThHm82UjMFeZ_Aa4XugLGdV7qOHy8yWsC5cfd-qGVQEPiX7UoLXUxqdE1AeCxnm28kURiDMMmkssrbY7zhHOuCi1njQblCkklzPUCsq85c3-B9KesVqtLq2LfA_8jmHsr-9Vqy6oq7kUWe-j_ZgGF39fSRNw2CMSRkLrHB8xi_kJbroed0BGzEOqiUqtKNy9uzCU5NStUJUonv7oYnYH-9yNqLL1-xCVsS3oGod8lcWIeDukGdDxsJEKQ73FHJqflUX9R4Xq2MHpaQTv_RySXsz8_-qwQXEJ1mOzHEuZ-Bv-ZdJEbIMDbwWuUuEJt9Ez3p6mb_4VofJ7Fulztt93Mkn4DdkJnmIp4cyEFPuaBtOskix6xszSR65JvLFF7lX0NwDsFCb7RkP92w6ET0HTAC9gXEVlBFn1YutEnh3fNBKZi20eyJ39t74_zNoPoxtdWhLqfX2VXSJWwsdJAaVCMjJxDe3LRB7rOmWCr2ayFGq5Mszmq_LiHOkhDASDnCGt_QorX89AjHBu50MVjK-oBUIlClqZ4KKO3--eDQx4JLthTS1uYerJBTtfb6PANPfNFzn6NbETR533GT0-GnaNyWjqJim63kvFcUdFp8admIAzSm9kamA2eLpLNivnEl991-MKXcVQNNOXGMwT15R--_HXZZCCELiFztisH&cid=CAQSoAIAwksa0U3NI83grmJrCnkMgkABw-Wt7xR4hjGs3iAUTV_3Eze4sOkwH97V8sOtKqjUXu-TWZJuYHj99JWd2w9WiPXbkHeix0NwriNlfMBqG9iooQjuQFuvdoO_DCuSq-haZjvIVam2K3e-Lwbe4L4YF2XUPfgm0vheZr-67DehuHW0NnbwCfODf-9EymJ2igLtg6FoBlVUVGtLpWpE20HQ8pC0DerDHuLdCxFyABdXOLpRgWm42A7acImpkNvyaT4Q-2aVprVnG8-oGJ7L5fBJRJwipXQkZfYvfUCYPAu5WUV2sGrn_i2k-WyUifqmn0zjsLe8P_qrWrFFX83JhexRYPCAoAqJahFHO9Lf7qSMP6fOET40HlAOkqL8EgoB3XsYAQ53.80
    https://pagead2.googlesyndication.com/bg/hxE3TQCkXuxt7r_bWu7AoTGmvmaS4CIx1WF2US_DCj0.js52.50
    https://pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js44.67
    https://s0.2mdn.net/instream/video/client.js43.65
    https://tpc.googlesyndication.com/sodar/HdsydzJK.js41.06
    https://imasdk.googleapis.com/js/sdkloader/vpaid_adapter.js39.01
    https://s0.2mdn.net/dot.gif?nis=40.04
    https://ade.googlesyndication.com/ddm/activity/dc_oe=ChMI46XutsnNkAMVCg5oCB3G_yvOEAAYACDX8_9tQhMIwM7Vv5fHkAMVgocDAR0eCxyoSABQOljPM2Dk8-YOaKHUsMYBeM3i8ASCAWsKEwjAztW_l8eQAxWChwMBHR4LHKgSEwjj4-22yc2QAxWpb0cBHbKMExkiGgio_OrDThD578OyAqgCpvOMhgKwAtec1OQDKAFAW-ABAYACAZgCAaAC3NGYnrYTqAIGwAJOmgMErmeuYNADAg;dc_eps=AHas8cC7OESX01bOYmGeBdGAj0ECknmMvjU4q_prB_5-sVeXs29KUsyFCZa0NlDCmIbf3TCq01666bxdaGIGhMaHxSA;met=1;ecn1=1;etm1=0;eid1=11;0.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3