Creative Details

Quality Score: 6/10

The advertisement promotes a free white paper by Lonza, focusing on strategies for securing a position in the IND race using a rapid fox approach.

Creative Information

CID:b48a3aab-d265-4495-8dc7-a1621a645c26
CRID:29_679494167
Domain:fiercepharma.com
Seat:Xandr
Size:728x90
Bid:$0.18
Timestamp:10/30/2025, 7:57:36 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/30/2025, 8:17:57 PM6.45s
    adomain_analysissuccess10/30/2025, 8:49:54 PM10.52s
    adomain_capturesuccess10/30/2025, 8:49:31 PM0.18s
    ad_rendersuccess10/30/2025, 8:17:51 PM24.40s
    brand_mappingsuccess10/30/2025, 7:57:37 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Fierce Pharma

    Size:728x90
    Data Transferred:1441.19 KB
    Render Time:8.44 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    Creative Inferred IAB Ad Products:
    • Business Services (1012)
    • Consulting (1013)
    • Medical and Biotechnology (1043)
    Domain Inferred IAB Categories:
    • Arts & Entertainment (IAB1)
    Landing Page:
    https://fp-resources.fiercepharma.com/free/w_lonz2...
    Domain:fp-resources.fiercepharma.com
    Brand:
    Fierce Pharma
    Total Ad Size:1441.23 KB
    Requests Made:
    URLSize (KB)
    https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202510270101/pubads_impl.js?cb=31095459600.62
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js221.47
    https://adsdkprod.azureedge.net/viewability/versions/v5.8.21/banner.js152.80
    https://securepubads.g.doubleclick.net/tag/js/gpt.js;ord=2136524801107.32
    https://tpc.googlesyndication.com/simgad/836792681828466859899.89
    https://securepubads.g.doubleclick.net/gampad/ads?pvsid=8268705378369979&correlator=4065052769620236&eid=31086815%2C31095437%2C31095459%2C83321073&output=ldjh&gdfp_req=1&vrg=202510270101&ptt=17&impl=fif&iu_parts=298443%2CAdDaptive&enc_prev_ius=%2F0%2F1%2F&prev_iu_szs=728x90&ifi=1&dids=gpt-passback&adfs=4101678664&sfv=1-0-45&click=https%3A%2F%2Fnym2-ib.adnxs.com%2Fclick2%3Fe%3DwqT_3QKiAfCBogAAAAMAxBkFAQi_voPIBhDmx7mC-oDTzlAYyZ222K2O0Og9IMP58Qso7T8wuwY4AkCXhIHEAkiCk3dQAFoDVVNEYgNVU0Ro2AVwWnjf-WiAAcXCBYgBAZABApgBBaABAqkBln1XBP9byT-xAdylDYelgcY_uQEAAABA4fouQMEB3A0UAMkVKDjYAZynA-ABAPAB_wH4AQA.%2Fs%3D201721e70071e9c301acc451db635da42c94bfb2%2Fbcr%3DAAAAAAAA8D8%3D%2Fcnd%3D%2521mBCjlQjq0Z0fEJeEgcQCGIKTdyAAKAAxAAAAAAAAAEA6CU5ZTTI6NTEyMEDGSkkAAAAAAADwP1EAAAAAAAAAAFkAAAAAAAAAAGEAAAAAAAAAAGkAAAAAAAAAAHEAAAAAAAAAAHgAiQEAAAAAAADwPw..%2Fcca%3DODI3I05ZTTI6NTEyMA%3D%3D%2Fbn%3D90437%2Fclickenc%3D&sc=1&cookie_enabled=1&cdm=echo-server.dangoldin.workers.dev&abxe=1&dt=1761855447804&lmt=1761855447&adxs=8&adys=8&biw=1920&bih=1080&isw=728&ish=90&scr_x=0&scr_y=0&btvi=0&ucis=61h6hl3mfb3u&oid=2&u_his=2&u_h=600&u_w=800&u_ah=600&u_aw=800&u_cd=24&u_sd=1&dmc=4&bc=31&nvt=1&uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.&nhd=1&url=about%3Asrcdoc&top=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&vis=1&psz=728x0&msz=728x0&fws=260&ohw=728&topics=9&tps=9&htps=10&nt=1&psd=WzMxLFtdLG51bGwsM10.&dlt=1761855447145&idt=522&prev_scp=AdDaptive%3D7117156732&adks=1711970629&frm=23&eoidce=1&td=1&tan=aa0735a1-6673-4793-963c-37d02ef98dbc&tdf=265.43
    https://securepubads.g.doubleclick.net/pagead/managed/dict/m202510140101/gpt63.03
    https://pagead2.googlesyndication.com/bg/d_CiwsBz4C1JnuQWQa80FmGcfeOOSGcvq61yBJQq_4U.js52.61
    https://tpc.googlesyndication.com/pagead/js/r20251029/r20110914/abg_lite_fy2021.js20.93
    https://ep2.adtrafficquality.google/sodar/sodar2.js19.52

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1