Creative Details

Quality Score: 10/10

The video advertisement promotes Midwest Electric's SmartHub program, which allows members to manage their electric accounts more efficiently. The main message emphasizes the benefits of enrolling in paperless billing and automatic payments, highlighting a special offer of a $2 monthly bill credit for those who sign up. The ad encourages viewers to avoid mail delays and ensure timely payments by opting for eBilling and AutoPay. It concludes with a call to action, urging viewers to visit the website for enrollment details.

Creative Information

CID:	b07978d1-4fd7-42a3-aeaf-481d140b867c
CRID:	29_664546402
Domain:	midwestrec.com
Seat:	Xandr
Size:	1x1
Bid:	$0.15
Timestamp:	10/30/2025, 7:55:50 PM
Declared IAB Categories:

Analysis

6 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	10/31/2025, 3:15:01 AM	5.36s
adomain_analysis	success	10/31/2025, 5:32:12 AM	3.78s
adomain_capture	success	10/31/2025, 5:32:08 AM	0.16s
ad_render	success	10/30/2025, 8:03:12 PM	42.17s
brand_mapping	success	10/31/2025, 1:32:54 AM	0.10s
video_analysis	success	10/31/2025, 3:15:01 AM	5.40s

Analysis Results

Ad Format: video

Sub Format: video

Brands: Midwest Electric

Size:

300x150

Data Transferred:

204.29 KB

Render Time:

18.54 Seconds

Video Duration:

25.0 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Personal Finance (IAB13)
Technology & Computing (IAB19)

Creative Inferred IAB Ad Products:

Web Hosting and Cloud Computing (1027)
Electric Power Industry (1030)
Energy Services (1031)

Domain Inferred IAB Categories:

Business (IAB3)

Domain Inferred IAB Ad Products:

Electric Power Industry (1030)
Energy Services (1031)

Landing Page:

https://midwestrec.com/

Domain:midwestrec.com

Brand:

Midwest Electric

Total Ad Size:

4771.31 KB

Requests Made:

URL	Size (KB)
https://crcdn09.adnxs-simple.com/creative20/p/10739/2025/9/5/70213329/9afc1a14-3206-4917-b159-0c9b39241091_768_432_1100k.mp4	4448.83
https://acdn.adnxs-simple.com/vx/static/w/anwrapper-1.1033.0.js	176.86
https://cdn.adnxs.com/v/video/252/trk.js	118.19
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