Creative Details

Quality Score: 10/10

The advertisement highlights the financial consequences of drinking and driving, presenting a breakdown of costs associated with a DUI incident. It aims to raise awareness about the hidden expenses of such actions and encourages viewers to learn more.

Creative Information

CID:ed070778-9264-48df-8c48-7897d38e4a15
CRID:2_206_511871
Domain:whatsthedamage.org
Seat:BSW
Size:300x250
Bid:$2.36
Timestamp:10/30/2025, 4:07:39 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess1/4/2026, 2:57:40 AM5.03s
    adomain_analysissuccess1/4/2026, 2:57:25 AM4.11s
    adomain_capturesuccess1/4/2026, 2:57:21 AM0.40s
    ad_rendersuccess1/4/2026, 2:57:35 AM15.96s
    brand_mappingsuccess1/4/2026, 2:57:18 AM0.08s

    Analysis Results

    Ad Format: banner

    Brands: What's the Damage?

    Size:300x250
    Data Transferred:270.89 KB
    Render Time:7.19 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Alcohol (1002)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Law, Govt & Politics (IAB11)
    Domain Inferred IAB Ad Products:
    • Alcohol (1002)
    • Public Relations and Strategic Communication (1023)
    Total Ad Size:289.98 KB
    Requests Made:
    URLSize (KB)
    https://tagan.adlightning.com/iponweb/blacklist_script.js134.81
    https://tagan.adlightning.com/iponweb/blocking_script.js76.08
    https://cdn.adtheorent.com/911352b4-27cc-46c6-843e-fcc80fa7ffe4_wrapwtd300x250ldeu1m4.gif39.57
    https://choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=20618&c=adtheorent01cont511871&w=300&h=250&js=pmw0&plc=tr&uid=c8a5a61b8b3d3e116453cdde18293d8420.43
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://choices.trustarc.com/cap?aid=adtheorent01&pid=adtheorent01&cid=20618&w=300&h=250&c=d59d0.04
    https://rtb.adentifi.com/CookieNeustar?gdpr=00.00
    https://rtb.adentifi.com/CookieSyncBidSwitch?gdpr=00.00
    https://rtb.adentifi.com/CookieLiveRamp?gdpr=00.00
    https://rtb.adentifi.com/Imps?impId=1;adId=3f8f72d3-ca77-11f0-8595-42010ab2011f;lId=107364;sId=796656;cId=20618;crId=511871;adThdId=c8a5a61b8b3d3e116453cdde18293d84;adExchange=BidSwitch;engineId=1955247529161459807;dealId=0;geoId=198870;inventoryId=87448;rtdmIndicator=1;timestamp=1764127396;property=allrecipes.com;dIp=OTYuMjI4LjQ3Ljc3;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=0;npiKey=0;hhId=2581530110.00

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <script src="https://tagan.adlightning.com/iponweb/blacklist_script.js" type="text/javascript"></script>
    <script src="https://tagan.adlightning.com/iponweb/blocking_script.js" type="text/javascript"></script>
    <script type="text/javascript">
        function createTagDetails(){
            var tagDetails = {};
            tagDetails.w = '300';
            tagDetails.h = '250';
            tagDetails.adServerDetails = {advertiserId: 'kargo', campaignId: '206', creativeId: '206_511871', lineitemId: '0', adServer: 'dfp'};
            tagDetails.au = '0';
            tagDetails.markupInDom = true;
            tagDetails.utilizeParentInfo = true;
            var timeBase36 = Date.now().toString(36);
            var random = Math.random().toString(36).substr(2).split('')
                        .map(function (c) {
                        return (Math.random() < 0.5 ? c.toUpperCase() : c); }) .join('');
            tagDetails.currentTagId="adltag_" + timeBase36 + "_" + random;
            return tagDetails;
        }
        var random = "" + Math.round(Math.random() * 1e8);
        var clientId = "iponweb";
        var site_id = random + "_" + clientId;
        window[site_id]={};
        window[site_id].tagDetails=createTagDetails();
    
        !function(){"use strict";"blocker"in window||(window.blocker=function(e,n,o,i,t){if((t=t||{}).bw){if(Math.random()<.1){var r="undefined"!=typeof btoa?btoa:String,a="https://"+clientId+"-tagan.adlightning.com",d={siteId:clientId,url:window.top.location.href,tagDetails:window[e],errorData:null,errorMethod:"missing_blocker"},c=encodeURIComponent(JSON.stringify(d)).replace(/%([0-9A-F]{2})/g,function(e,n){return String.fromCharCode("0x"+n)});!function(e){var n=window.Request,o=n&&n.prototype||{};if(navigator&&navigator.sendBeacon)navigator.sendBeacon(e);else if(window.fetch){var i={method:"GET"};"keepalive"in o&&(i.keepalive=!0),window.fetch(e,i)}else{var t=new Image(1,1);"loading"in t&&(t.loading="eager"),t.src=e}}(a+"/error?d="+encodeURIComponent(r(c)))}document.write(n)}})}();
    
        blocker(site_id, "<!--ADL_WRAPPED-->", false, window, {fr: true});
    </script>
    <a href='https://rtb.adentifi.com/Clicks?crId=511871;sId=796656;lId=107364;cId=20618;adExchange=BidSwitch;action=click;adId=3f8f72d3-ca77-11f0-8595-42010ab2011f;adThdId=c8a5a61b8b3d3e116453cdde18293d84;engineId=1955247529161459807;dIp=OTYuMjI4LjQ3Ljc3;dIpv6=;adThdIdCode=WEB_MD5_V4;dealId=0;geoId=198870;inventoryId=87448;rtdmIndicator=1;timestamp=1764127396;lat=MzcuNjI;long=LTc3LjQz;dma=NTU2;stateCode=;zip=MjMyMjg;bsc=${CLICK_URL_ENC};redir=https%3A%2F%2Fwhatsthedamage.org%2F' target='_blank'><img src='https://cdn.adtheorent.com/911352b4-27cc-46c6-843e-fcc80fa7ffe4_wrapwtd300x250ldeu1m4.gif' height='250' width='300'/></a><img src='https://rtb.adentifi.com/Imps?impId=1;adId=3f8f72d3-ca77-11f0-8595-42010ab2011f;lId=107364;sId=796656;cId=20618;crId=511871;adThdId=c8a5a61b8b3d3e116453cdde18293d84;adExchange=BidSwitch;engineId=1955247529161459807;dealId=0;geoId=198870;inventoryId=87448;rtdmIndicator=1;timestamp=1764127396;property=allrecipes.com;dIp=OTYuMjI4LjQ3Ljc3;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=0;npiKey=0;hhId=258153011' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieSyncBidSwitch?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieAdobe?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieNeustar?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieLiveRamp?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieBlueKai?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieLotame?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieKrux?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieLiveIntent?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieThrotle?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='' height='0' width='0' /><span id="te-clearads-js-adtheorent01cont511871"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=20618&c=adtheorent01cont511871&w=300&h=250&js=pmw0&plc=tr&uid=c8a5a61b8b3d3e116453cdde18293d84"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/>

    Creatives

    Creative Screenshot 1Creative Screenshot 2