Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity's HSA services, emphasizing ease of saving and simplifying benefits for employees.

Creative Information

CID:	5ff53dcb-d895-4f59-9a1a-a70833c58f7e
CRID:	29_629174509
Domain:	healthequity.com
Seat:	Xandr
Size:	300x250
Bid:	$1.80
Timestamp:	10/30/2025, 2:23:10 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	10/31/2025, 1:59:57 AM	4.88s
adomain_analysis	success	10/31/2025, 1:59:55 AM	4.21s
adomain_capture	success	10/31/2025, 1:59:51 AM	0.16s
ad_render	success	10/30/2025, 4:02:15 PM	9.01s
brand_mapping	success	10/31/2025, 1:00:07 AM	0.17s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

300x250

Data Transferred:

788.08 KB

Render Time:

7.59 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Employee Expense and Time Tracking Services (1014)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

788.08 KB

Requests Made:

URL	Size (KB)
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639222/AwarenessDirectionThreeC300x250/image.png	394.77
https://adsdkprod.azureedge.net/viewability/versions/v5.8.21/banner.js	152.80
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639222/AwarenessDirectionThreeC300x250/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639222/AwarenessDirectionThreeC300x250/NeueHaasDisplayRoman.ttf	98.05
https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.budgetbytes.com%2Fslow-cooker-white-chicken-chili%2F&e=wqT_3QK7GOg7DAAAAwDWAAUBCJTBg8gGEIeE4cezv8u9bBi9lOvgtfaktCcqNgkGWazlvVQAQBF8ad0EG778PxkAAAEC8LAdQCHbwxSbRd7_Pynr-gW7YRsCQDEAAACAPQr7PzCR6YoKOO0_QPg_SAJQ7eGBrAJYtp9-YABo3_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-ACjts-6gI8aHR0cHM6Ly93d3cuYnVkZ2V0Ynl0ZXMuY29tL3Nsb3ctY29va2VyLXdoaXRlLWNoaWNrZW4tY2hpbGkv8gISCgZBRFZfSUQSCDExNqVdAPIBFRxDUEdfSUQSCLFIARUIBUNQARQACbVHPPICDQoIQURWX0ZSRVESATAFEBxSRU1fVVNFUgUQABAJICRDT0RFEgQ1MTc4AUgACAFdBRM0BjI1OTYzNvICCwoHQ1AJFBwA8gIRCgVJTwFrBAgxrdwBFAgHSU8JIhU2OBwKD0NVU1RPTV9NT0RFTAEyOAkxNTUwNDU5NDLyAhoKFjIfACBMRUFGX05BTUUBZAgoCho2HQAIQVNUAUdoSUZJRUQSCjE3NDcwODE1NzHyAhUKCFNQTElUBWAd_fDXEAoKaWRlbnRpZmllchICaXCAAwCIAwGQAwCYAxSgAwGqAwJIAMAD2ATIAwDYA4CvRuADAOgDAPgDA4AEAJIECS9vcGVucnRiMpgEAKIEDDc0LjExMy4yNDMuNqgE49xEsgQOCAAQABgAIAAwADgAQgC4BADABADIBADSBA44MTg0I0xBWDE6NjMzONoEAggB4AQA8ATt4YGsAogFAZgFAKAF____________AaoFJGZjNDI2ZjRhLWEwMjMtNDdkYy1iMWMzLWViMTNlOTFlM2Q4NsAFAMkF4eUcAADwP9IFCQkJDHgAANgFAeAFAfAFjMUs-gUECAAQAJAGAJgGALgGAMEGCSUo8D_QBvIp2gYWChAJERkBoBAAGADgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOWUAByAeigQbSBw8JETMBMRAgANoHBgFq9IoDGADgBwDqBwIIAPAHxLDTFIoIywYKxgYAAAGaK21CIGx7Lfs4-EIHgsH84i1L9QaXH4tjVuNARiFUA0-hfAWZ_0cIdzdS6m2lX_eo5tla1sD95rc-YDsU0uGRTq30S4OcwFo_EvHd0Zy98jB4e7YZpC1sidkcqPSj6Xro_JUInL9zK6ZrwSKjQYbvM9VN-Pj1nmL7i9CSV_tl7bBtjY2LlpMX2xYoFS__YO9m8J52sxDBoMK_HLXeOrTsAuHTDcF6hH6KVARc3oSvQcpFjNvU39gwuAafQgmB_vEJhQtzRT3qRS7osCyjdJjcL3gvNeBNxk_whuCtfqwTNIXuaSqA59Kd3Oygb_aDqs6NRQf4jfieUG32ni7CbAnC3m4SPE0U5qQPk-pndIEHEDIJ-ZAxhtdz1W1J_ZCG6jxaDtnBSw1s3a87057LDiM38Ccy81Aox7CFqjiiCXsa8ZYODUJSnZ_HkOQBNCZPtnC7tpxiiyccPbP81_AUPY3kNSCr6RRO321JCs74N3gFB44J_v8kCt8qMgZE6YNH-03ECJGLgwEfF1GynHJf4-vVeOcrE9Cfl1wFpNFdP7KlmUL5GTmk6brQKe-cdIpWetdwJQYQMLpzCuHN2cNgUofSLqNekvI1uNblcn4vX42IJSD28dKG1umw5e--Y7dXf8-Lv5e4ndU6UYYMGZWSxTrBNjeSrTst1IhYIvVZutlN_wBZ2IgTNdW6pnD9C7CGJG6fxK2y3PasgeLhAjrIck6zPgxnD6BX-DwCK7Z1KA9gDh0xsfb1q2la-QJt9Icgt34BaVZ476Q9hV1YctNECJmaGzKoV2GS77h6LXxp1HkgMe8HYldIquaSqMZ4BLcSqeLzDXlvKMv8CFtXZgj6UJGbtv6yPttAe-k5fwLmgf__uM5-QzKFCF8qVTdJqMZiMvCfTf1CRQ_RXAeSxPsIUOi1nSquG929ulrIO3ULtFRHPj_wsWOH0g_4IKBqKfE-xiE4N__Hs7IHtO0R-HWNq130-oL_AdB12M8ETZChOL7V-bdgKa9FiS_MH0QFlomdZZLzjKNjS2Kioe48wAtWOfQo82yV6K9_5IQSplZFJBPYBaNNhhs4ZWevlW6H1oIEZpB7TRK_C0wk5_FaJ5p2QL-opPReEAGVCAAAgD-YCAHACJynA9IIDgiBgoSIkKDAgAEQABgA2ggECAAgAOAIAOgIAA..&s=7880e7351acdb3c4dd5a11c10d6cedb8d57edc0b&pp=1.796412	18.27
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639222/AwarenessDirectionThreeC300x250/styles.css	2.39
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639222/AwarenessDirectionThreeC300x250/logoWhite.png	2.22
https://lax1-ib.adnxs.com/it?an_audit=0&referrer=https%3A%2F%2Fwww.budgetbytes.com%2Fslow-cooker-white-chicken-chili%2F&e=wqT_3QLsFejsCgAAAwDWAAUBCJTBg8gGEIeE4cezv8u9bBi9lOvgtfaktCcqNgldSombvVQAQBFvRWKCGr78PxkAAAEC8LAdQCHbwxSbRd7_Pynr-gW7YRsCQDEAAACAPQr7PzCR6YoKOO0_QPg_SAJQ7eGBrAJYtp9-YABo3_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-AMDgAQAkgQJL29wZW5ydGIymAQAogQMNzQuMTEzLjI0My42qATj3ESyBA4IABAAGAAgADAAOAJCALgEAMAEAMgEANIEDjgxODQjTEFYMTo2MzM42gQCCAHgBADwBO3hgawCiAUBmAUAoAX___________8BqgUkZmM0MjZmNGEtYTAyMy00N2RjLWIxYzMtZWIxM2U5MWUzZDg2wAUAyQUAAAAAAADwP9IFCQkAAMGkeAAA2AUB4AUB8AWMxSz6BQQIABAAkAYAmAYAuAYAwQYJIyjwP9AG8inaBhYKEAkRGQEBxZDgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOWUAByAeigQbSBw8JETMBMRAgANoHBgFq9IoDGADgBwDqBwIIAPAHxLDTFIoIywYKxgYAAAGaK21CIGx7Lfs4-EIHgsH84i1L9QaXH4tjVuNARiFUA0-hfAWZ_0cIdzdS6m2lX_eo5tla1sD95rc-YDsU0uGRTq30S4OcwFo_EvHd0Zy98jB4e7YZpC1sidkcqPSj6Xro_JUInL9zK6ZrwSKjQYbvM9VN-Pj1nmL7i9CSV_tl7bBtjY2LlpMX2xYoFS__YO9m8J52sxDBoMK_HLXeOrTsAuHTDcF6hH6KVARc3oSvQcpFjNvU39gwuAafQgmB_vEJhQtzRT3qRS7osCyjdJjcL3gvNeBNxk_whuCtfqwTNIXuaSqA59Kd3Oygb_aDqs6NRQf4jfieUG32ni7CbAnC3m4SPE0U5qQPk-pndIEHEDIJ-ZAxhtdz1W1J_ZCG6jxaDtnBSw1s3a87057LDiM38Ccy81Aox7CFqjiiCXsa8ZYODUJSnZ_HkOQBNCZPtnC7tpxiiyccPbP81_AUPY3kNSCr6RRO321JCs74N3gFB44J_v8kCt8qMgZE6YNH-03ECJGLgwEfF1GynHJf4-vVeOcrE9Cfl1wFpNFdP7KlmUL5GTmk6brQKe-cdIpWetdwJQYQMLpzCuHN2cNgUofSLqNekvI1uNblcn4vX42IJSD28dKG1umw5e--Y7dXf8-Lv5e4ndU6UYYMGZWSxTrBNjeSrTst1IhYIvVZutlN_wBZ2IgTNdW6pnD9C7CGJG6fxK2y3PasgeLhAjrIck6zPgxnD6BX-DwCK7Z1KA9gDh0xsfb1q2la-QJt9Icgt34BaVZ476Q9hV1YctNECJmaGzKoV2GS77h6LXxp1HkgMe8HYldIquaSqMZ4BLcSqeLzDXlvKMv8CFtXZgj6UJGbtv6yPttAe-k5fwLmgf__uM5-QzKFCF8qVTdJqMZiMvCfTf1CRQ_RXAeSxPsIUOi1nSquG929ulrIO3ULtFRHPj_wsWOH0g_4IKBqKfE-xiE4N__Hs7IHtO0R-HWNq130-oL_AdB12M8ETZChOL7V-bdgKa9FiS_MH0QFlomdZZLzjKNjS2Kioe48wAtWOfQo82yV6K9_5IQSplZFJBPYBaNNhhs4ZWevlW6H1oIEZpB7TRK_C0wk5_FaJ5p2QL-opPReEAGVCAAAgD-YCAHACJynA9IIDgiBgoSIkKDAgAEQABgA2ggECAAgAOAIAOgIAA..&s=a6f42de5c0e17e82784e31cfda2e1c57735ba52d	0.00

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