Creative Details

Quality Score: 6/10

The advertisement promotes CSL's product as an alternative for patients needing urgent warfarin reversal, emphasizing the importance of not delaying surgery for fresh frozen plasma.

Creative Information

CID:b0b3b275-8ae3-4054-9c8e-03362fede78f
CRID:82_6621-924480
Domain:kcentra.com
Seat:PP
Size:300x250
Bid:$2.13
Timestamp:10/30/2025, 2:16:42 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/4/2025, 5:54:25 PM6.46s
    adomain_analysissuccess11/4/2025, 7:43:07 PM5.51s
    adomain_capturesuccess11/4/2025, 7:41:37 PM0.10s
    ad_rendersuccess11/4/2025, 5:54:19 PM24.62s
    brand_mappingsuccess11/4/2025, 4:29:29 PM0.07s

    Analysis Results

    Ad Format: banner

    Brands: Kcentra

    Quality:Adomain not match landing page domain
    Size:300x250
    Data Transferred:1137.06 KB
    Render Time:9.25 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Landing Page:
    https://ma2-tr.contextweb.com/bh/ct2?i=rpBxJ8RkSrC...
    Domain:ma2-tr.contextweb.com
    Brand:
    Internet Archive
    Total Ad Size:1156.24 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js523.96
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914222.95
    https://ad.doubleclick.net/ddm/adj/N733.3848558MATTERKIND/B33837981.424373393;dc_ver=106.314;dc_eid=40004000;sz=300x250;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=2887928;dc_adk=3706686476;ord=dgflw2;click=https%3A%2F%2Fma2-tr.contextweb.com%2Fbh%2Fct2%3Fi%3DrpBxJ8RkSrCS~a%3De450199d423149fe46c7c8cf9dd6586ec4b4e05b~agi%3D256624~ts%3Ds6YkQ5bIZS-oFv_vKf-6o6i1xmSKK606~es%3D2~gdprc%3DCQX2MeAQX2MeAAcABBENB8FkAP_gAEPgACiQJwtR3G__bWlj-T73afpkeYxP99hrrsQxBgbJk24FzLvW_JwSx2E5NAzapqIKmRIAu3TBIQFlHIDURUCgKIgVrSDMaEyUoTNKJ6BkiBMRI2JYCFxvm4hDeQCY5vr99lcxmB-N7dr82dzyy4hHn3a5_2S1WJCdIYctDfv8ZBKT-9IEd_x8v4v4_F7gAAAAAAAAAAAAAAAAAAAAAAAAAAYJwgAmGhUQRlkQAhEoGAECABQVhABAIAgAASBogIATBgU5AwAXWEyAEAKAAYIAQAAgwABAAAJAAhEAEABAIAAIBAoAAwAIAAIACBgADABYiAQAAgOgYhAQQCBYAJGZVBpgSgAJBAS2VCCQBAgrhCEWeAQQIiYKAAAEAAoCAAB4LAQkkBKxIIAuAJgAAAAAAAAAAAAAAAAAAAAAAAAAAoAA.f_wACHwAAAAA~c%3D2887928~p%3D562001~pu%3Dhttps%253A%252F%252Fwww.newsweek.com%252Fdog-shelter-dog-shelter-549-days-finally-adopted-photo-10946651~s%3Dcontextweb.com~dt%3D4~u%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=SRPkRF2seB;gcsr=m;stc=1;chaa=1;sttr=117;prcl=s85.52
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/9QfUaEVhl411vMX3VzLK1LlKytb3gkVkcXlQG2XWrlU.js52.10
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://s0.2mdn.net/simgad/251204771686580551038.65
    https://choices.truste.com/ca?pid=pulsepoint01&aid=pulsepoint01-mw&cid=26394&c=rpBxJ8RkSrCS&w=300&h=250&plc=tr35.25
    https://api.b2c.com/api/init-31377as4lqmsvjeho7fp.js?PublisherID=561937&AdvertiserID=6621&Contextual=IAB11&CampaignID=26394&AdGroup=256624&ContextualURL=https://www.newsweek.com/dog-shelter-dog-shelter-549-days-finally-adopted-photo-10946651&Country=USA&AppBundle=&DeviceID=&DeviceType=PHONE&InventoryType=SITE&PageURL=https://www.newsweek.com/dog-shelter-dog-shelter-549-days-finally-adopted-photo-10946651&CreativeID=288792817.44
    https://www.googletagservices.com/dcm/dcmads.js16.68

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1