Creative Details

Quality Score: 8/10

The advertisement promotes SEQUIVITY, a product from Merck Animal Health, encouraging viewers to learn more about it.

Creative Information

CID:88a75ff7-c88b-48eb-acf3-f566b93491d9
CRID:2_206_463652
Domain:merck-animal-health-usa.com
Seat:BSW
Size:728x90
Bid:$0.15
Timestamp:10/30/2025, 2:16:18 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 6:00:10 PM6.25s
    adomain_analysissuccess12/10/2025, 6:00:03 PM3.93s
    adomain_capturesuccess12/10/2025, 5:59:59 PM0.29s
    ad_rendersuccess12/10/2025, 6:00:04 PM15.85s
    brand_mappingsuccess12/10/2025, 5:51:17 PM0.11s

    Analysis Results

    Ad Format: banner

    Brands: Merck

    Size:728x90
    Data Transferred:67.82 KB
    Render Time:6.82 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Pets (IAB16)
    Creative Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Pets (IAB16)
    Domain Inferred IAB Ad Products:
    • Pet Care (1224)
    • Veterinary Services (1466)
    • Pharmaceuticals (1473)
    Total Ad Size:86.91 KB
    Requests Made:
    URLSize (KB)
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    https://choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=18525&c=adtheorent01cont463652&w=728&h=90&js=pmw0&plc=tr&uid=1ee0b252e9c26e73daa84adbf2a3e67520.42
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://choices.trustarc.com/cap?aid=adtheorent01&pid=adtheorent01&cid=18525&w=728&h=90&c=44960.04
    https://rtb.adentifi.com/Imps?impId=1;adId=f433a013-ca6f-11f0-b0d9-42010ab20215;lId=104584;sId=805681;cId=18525;crId=463652;adThdId=1ee0b252e9c26e73daa84adbf2a3e675;adExchange=BidSwitch;engineId=1412223711437717591;dealId=0;geoId=66704;inventoryId=574332108;rtdmIndicator=1;timestamp=1764124263;property=maxroll.gg;dIp=MTA4Ljc4LjMyLjIwNg;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=307304614;cuid=cuid_222968f6-46ef-11ec-9d85-12c731858e460.00
    https://us-east-sync.bidswitch.net/sync?ssp=kargo&dsp_id=206&imp=10.00
    https://us-east-sync.bidswitch.net/ul_cb/sync?ssp=kargo&dsp_id=206&imp=10.00
    https://gw-iad-bid.ymmobi.com/adx/user/sync?pubid=eWg=&gdpr=&gdpr_consent=&us_privacy=&bidswitch_ssp_id=kargo&bsw_custom_parameter=ff036d5e-03c3-4dfe-9003-5af3ddf9a908&callback=https%3A%2F%2Fx.bidswitch.net%2Fsync%3Fdsp_id%3D2570.00
    https://x.bidswitch.net/sync?dsp_id=257&ssp=kargo&user_id=ym_user_1a1ea49a-166a-4561-8ebe-9d5423f5708c&bsw_param=ff036d5e-03c3-4dfe-9003-5af3ddf9a9080.00
    https://crb.kargo.com/api/v1/bswsync?bsw_uuid=ff036d5e-03c3-4dfe-9003-5af3ddf9a908&dsp_uuid=&dsp_id=&krg_ids=&gdpr=&gdpr_consent=&us_privacy=0.00

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <a href='https://rtb.adentifi.com/Clicks?crId=463652;sId=805681;lId=104584;cId=18525;adExchange=BidSwitch;action=click;adId=f433a013-ca6f-11f0-b0d9-42010ab20215;adThdId=1ee0b252e9c26e73daa84adbf2a3e675;engineId=1412223711437717591;dIp=MTA4Ljc4LjMyLjIwNg;dIpv6=;adThdIdCode=WEB_MD5_V4;dealId=0;geoId=66704;inventoryId=574332108;rtdmIndicator=1;timestamp=1764124263;lat=MzMuMzE;long=LTg2Ljg2;dma=NjMw;stateCode=;zip=MzUyNDQ;bsc=${CLICK_URL_ENC};redir=https%3A%2F%2Fwww.merck-animal-health-usa.com%2Fspecies%2Fswine%2Fsequivity%3Futm_medium%3Dbanner%26utm_source%3Dadtheorent%26utm_campaign%3D2025_sequivity_adtheorent_programmatic_banner%26utm_content%3Dmdf' target='_blank'><img src='https://cdn.adtheorent.com/03c5553c-983f-45c2-82e0-4b1bf702a1bd_58411sequivitybanneradsstatic728x90faps.jpg' height='90' width='728'/></a><img src='https://rtb.adentifi.com/Imps?impId=1;adId=f433a013-ca6f-11f0-b0d9-42010ab20215;lId=104584;sId=805681;cId=18525;crId=463652;adThdId=1ee0b252e9c26e73daa84adbf2a3e675;adExchange=BidSwitch;engineId=1412223711437717591;dealId=0;geoId=66704;inventoryId=574332108;rtdmIndicator=1;timestamp=1764124263;property=maxroll.gg;dIp=MTA4Ljc4LjMyLjIwNg;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=307304614;cuid=cuid_222968f6-46ef-11ec-9d85-12c731858e46' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_222968f6-46ef-11ec-9d85-12c731858e46");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><span id="te-clearads-js-adtheorent01cont463652"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=18525&c=adtheorent01cont463652&w=728&h=90&js=pmw0&plc=tr&uid=1ee0b252e9c26e73daa84adbf2a3e675"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/>

    Creatives

    Creative Screenshot 1