Creative Details

Quality Score: 10/10

The video advertisement promotes Culligan water, emphasizing the transformative experience of using their water filtration system. The main message conveys that Culligan water is not only cleaner, safer, and better tasting, but it also enhances the overall enjoyment of drinking water. The ad highlights the certified filtration process and encourages viewers to appreciate their water rather than just tolerate it. The call to action invites viewers to visit the Culligan website for more information.

Creative Information

CID:	6f010fbf-8184-4f14-af7f-d22723744840
CRID:	29_677832237
Domain:	culligan.com
Seat:	Xandr
Size:	1x1
Bid:	$0.26
Timestamp:	10/30/2025, 2:15:03 PM
Declared IAB Categories:

Analysis

6 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	10/31/2025, 1:11:04 AM	4.65s
adomain_analysis	success	10/31/2025, 2:03:52 AM	4.39s
adomain_capture	success	10/31/2025, 2:03:47 AM	0.16s
ad_render	success	10/30/2025, 2:49:50 PM	39.28s
brand_mapping	success	10/31/2025, 12:51:00 AM	0.24s
video_analysis	success	10/31/2025, 1:11:02 AM	3.02s

Analysis Results

Ad Format: video

Sub Format: video

Brands: Culligan

Size:

300x150

Data Transferred:

16.82 KB

Render Time:

24.35 Seconds

Video Duration:

30.0 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Food & Drink (IAB8)

Creative Inferred IAB Ad Products:

Water Treatment (1256)
Water Filter/Devices (1257)

Domain Inferred IAB Categories:

Health & Fitness (IAB7)
Home & Garden (IAB10)

Domain Inferred IAB Ad Products:

Water Treatment (1256)
Home and Garden Services (1396)

Landing Page:

https://www.culligan.com/?utm_source=ihm&utm_mediu...

Domain:www.culligan.com

Brand:

Culligan

Total Ad Size:

16.82 KB

Requests Made:

URL	Size (KB)
https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.chunkbase.com%2Fapps%2Fseed-map&e=wqT_3QLVFPBMVQoAAAMA1gAFAQi_vYPIBhDS6tCq9-T0sFoYwfryp9CYotokKjYJ1zTvOEVH0j8Rk1m9w-3Q0D8ZAAAA4FF4MEAhk1m9w-3Q0D8p1zQJJNAxAAAAwB6FDUAwtry_CzjtP0COWUgCUK3Mm8MCWLaffmAAaN_5aHiX_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_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-EElGSUVEAT4cDQoIU1BMSVQBTfQXAQEwgAMAiAMBkAMAmAMUoAMBqgMCSADAA-CoAcgDANgDvodV4AMA6AMB-AMDgAQAkgQJL29wZW5ydGIymAQAogQNNTAuMzQuMTg5LjE2NagE-r0BsgQUCAEQABiQAyDhASgCKAYwADgEQgC4BADABADIBADSBA8xMTQwNiNMQVgxOjYyODPaBAIIAeAEAPAErcybwwKIBQGYBQCgBf___________wGqBSRhNTQwZDVmOC1lNzhhLTRkMGItYTU5YS0yZDliNWFjYThkNTTABQDJBQAAAAAAAPA_0gUJCQAAAAAAAAAA2AUB4AUB8AW_pAH6BQQIABAAkAYBmAYAuAYAwQYAAAAAAADwP9AGzkPaBhYKEAAAAAANOQUBoBAAGADgBgTyBgIIAIAHAYgHAKAHQLoHCCoEMVlOWUAByAeX_wXSBw8JBS4EAAAFMRQgANoHBggFC_SkAuAHAOoHAggA8AfrhMAJigjnBAriBAAAAZorZhoYWmHTJ3VUNVIjkGhUIFGwfjoO1ICIFdTa9kDPOH3MPxCnk-SZcf_OU3LmQGFnHEXsy3vU0m_3fb4OjpavcJvfsw65No94NwsWXyEgKIdhw7a3TC89AUUvzaZOqv3RxDLpNEWOgMW7OgBjJ1MMUa8vIi0mYRT9g-UEf-b5-hearZNa--_pyyo3swbLiFYQJ1JZbO-uIFFYjW7NnFqaCsDNZftiWfPNngLCmUHUENLphdXdwGVz7r0qLPhW36I36Iag5gdN2eHMx9Uz4E5EefTwUUQAT2ATpNXzyItu2RskPY943JkUZvALhnjj24J9vyUeq1NWH_Ulxmu-vnHtmZBf6pBztFCL2fHh4XJ_Ft0oZ6WEr2VPZlMQ1KA8leDu0X4466D6e27dJFzwtYRXJlJ1RCx1JGfvdErIB7RVjMqNCKR8FjpoTzZC48Q5iawNd9RnqqT2bbJitVto3gFXV3oJyGXi0PcUZ_OrVslGqKOHWW3WrA603azSvglLonL1RZfEXW20TqobsZj8fgD7-xg7QizHU_XlzQecm2O9nqCkFsOWZSq8BoPAxvloCdtj6Ek6cnYTCCo9IHDtJdPkHZCLVjnQACc4bOufgFOfVaji2bZFB1TPuGkM5DZelq5I76HjBGZ7vqBUa7dmj9DJYYsZI2QuDWh4V7d1F9yejdxpDrdupBwGLQzWcRLuu7uMCVS4mzgR5Hrwp1hULzvyXqMzfcQD_lCGXMUuTUjQqc2wkVLo1EEwYHTkThCSKh7D_a_LnHtOtdK6KJl24UzXimlRzSoMXbHPVa3co9UQAZUIAACAP5gIAsAInKcD0ggOCIGChIiQoMCAARAAGADaCAQIACAA4AgA6AgA&s=c4a1eb3fb59136b28f191185a8d275f80f3ccf91&pp=0.262752	16.82
https://lax1-ib.adnxs.com/vast_track/v2?info=agAAAAMArgAFAQnoegNpAAAAABFSNVR1J9NhWhm_3gBpAAAAACCtzJvDAigAMI5ZOO0_QKeCZEjPpr8CULa8vwtYv6QBYgJVU2gBcAF4AIABAIgBAZABkAOYAeEBoAEAqAGtzJvDArABAQ..&s=12d99ab795412070cabd209d2683162188245ce9&event_type=2	0.00
https://lax1-ib.adnxs.com/nop	0.00
https://lax1-ib.adnxs.com/it?an_audit=0&referrer=https%3A%2F%2Fwww.chunkbase.com%2Fapps%2Fseed-map&e=wqT_3QLNEvBMTQkAAAMA1gAFAQi_vYPIBhDS6tCq9-T0sFoYwfryp9CYotokKjYJ1zTvOEVH0j8Rklm9w-3Q0D8ZAAAA4FF4MEAhk1m9w-3Q0D8p1zQJJNAxAAAAwB6FDUAwtry_CzjtP0COWUgCUK3Mm8MCWLaffmAAaN_5aHiX_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_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-ACjts-6gInaHR0cHM6Ly93d3cuY2h1bmtiYXNlLmNvbS9hcHBzL3NlZWQtbWFwgAMAiAMBkAMAmAMUoAMBqgMCSADAA-CoAcgDANgDvodV4AMA6AMB-AMDgAQAkgQJL29wZW5ydGIymAQAogQNNTAuMzQuMTg5LjE2NagE-r0BsgQUCAEQABiQAyDhASgCKAYwADgEQgC4BADABADIBADSBA8xMTQwNiNMQVgxOjYyODPaBAIIAeAEAPAErcybwwKIBQGYBQCgBf___________wGqBSRhNTQwZDVmOC1lNzhhLTRkMGItYTU5YS0yZDliNWFjYThkNTTABQDJBQAAAAAAAPA_0gUJCQAAAAAAAAAA2AUB4AUB8AW_pAH6BQQIABAAkAYBmAYAuAYAwQYAAAAAAADwP9AGzkPaBhYKEAAAAAAAAAAAAAAABQugEAAYAOAGBPIGAggAgAcBiAcAoAdAugcIKgQxWU5ZQAHIB5f_BdIHDwkFLgQAAAUxFCAA2gcGCAUL9KQC4AcA6gcCCADwB-uEwAmKCOcECuIEAAABmitmGhhaYdMndVQ1UiOQaFQgUbB-Og7UgIgV1Nr2QM84fcw_EKeT5Jlx_85TcuZAYWccRezLe9TSb_d9vg6Olq9wm9-zDrk2j3g3CxZfISAoh2HDtrdMLz0BRS_Npk6q_dHEMuk0RY6Axbs6AGMnUwxRry8iLSZhFP2D5QR_5vn6F5qtk1r77-nLKjezBsuIVhAnUlls764gUViNbs2cWpoKwM1l-2JZ882eAsKZQdQQ0umF1d3AZXPuvSos-FbfojfohqDmB03Z4czH1TPgTkR59PBRRABPYBOk1fPIi27ZGyQ9j3jcmRRm8AuGeOPbgn2_JR6rU1Yf9SXGa76-ce2ZkF_qkHO0UIvZ8eHhcn8W3ShnpYSvZU9mUxDUoDyV4O7RfjjroPp7bt0kXPC1hFcmUnVELHUkZ-90SsgHtFWMyo0IpHwWOmhPNkLjxDmJrA131GeqpPZtsmK1W2jeAVdXegnIZeLQ9xRn86tWyUaoo4dZbdasDrTdrNK-CUuicvVFl8RdbbROqhuxmPx-APv7GDtCLMdT9eXNB5ybY72eoKQWw5ZlKrwGg8DG-WgJ22PoSTpydhMIKj0gcO0l0-QdkItWOdAAJzhs65-AU59VqOLZtkUHVM-4aQzkNl6WrkjvoeMEZnu-oFRrt2aP0MlhixkjZC4NaHhXt3UX3J6N3GkOt26kHAYtDNZxEu67u4wJVLibOBHkevCnWFQvO_JeozN9xAP-UIZcxS5NSNCpzbCRUujUQTBgdOROEJIqHsP9r8uce0610roomXbhTNeKaVHNKgxdsc9Vrdyj1RABlQgAAIA_mAgBwAicpwPSCA4IgYKEiJCgwIABEAAYANoIBAgAIADgCADoCAA.&s=a9b5a3b43765a4874d542c40e6b800bce78d59fb	0.00
https://rb.adnxs.com/pack?log=log_rb_view_vast_events&auction_id=6512718702580086098&result=1	0.00
https://lax1-ib.adnxs.com/vast_track/v2?info=agAAAAMArgAFAQnoegNpAAAAABFSNVR1J9NhWhm_3gBpAAAAACCtzJvDAigAMI5ZOO0_QKeCZEjPpr8CULa8vwtYv6QBYgJVU2gBcAF4AIABAIgBAZABkAOYAeEBoAEAqAGtzJvDArABAQ..&s=12d99ab795412070cabd209d2683162188245ce9&event_type=5	0.00
https://lax1-ib.adnxs.com/vast_track/v2?info=agAAAAMArgAFAQnoegNpAAAAABFSNVR1J9NhWhm_3gBpAAAAACCtzJvDAigAMI5ZOO0_QKeCZEjPpr8CULa8vwtYv6QBYgJVU2gBcAF4AIABAIgBAZABkAOYAeEBoAEAqAGtzJvDArABAQ..&s=12d99ab795412070cabd209d2683162188245ce9&event_type=6	0.00
https://lax1-ib.adnxs.com/click2?e=wqT_3QKhAfCBoQAAAAMAxBkFAQi_vYPIBhDS6tCq9-T0sFoYwfryp9CYotokILa8vwso7T8wjlk4AkCtzJvDAki2n35QAFoDVVNEYgNVU0RoAXABeN_5aIABl_8FiAEBkAEDmAEFoAECqQHXNO84RUfSP7EBklm9w-3Q0D-5AQAAAOBReDBAwQGTWQkUBMkBESg42AGcpwPgAQDwAc5D-AEA/s=b7e044c190dfc04834621e8154569bab3d89e1e3/bcr=AAAAAAAA8D8=/cnd=%21pxNvFQjRzpsfEK3Mm8MCGLaffiAAKAAxAAAAAAAANEA6CUxBWDE6NjI4M0DGSkkAAAAAAADwP1EAAAAAAAAAAFkAAAAAAAAAAGEAAAAAAADgP2kAAAAAAAAAAHEAAAAAAMAhQHgAiQEAAAAAAADwPw../cca=MTE0MDYjTEFYMTo2Mjgz/bn=98199/	0.00

Advertiser Domain

Ad Preview

Landing Page

Creatives