Creative Details

Quality Score: 8/10

The video advertisement promotes a new series by Skittles that is themed around Halloween. It features a catchy jingle that highlights the idea of being 'socially invisible' or 'deceased', suggesting a playful and whimsical approach to the Halloween season. The main message emphasizes that everyone is special, regardless of their circumstances, and encourages viewers to embrace their uniqueness. The ad invites viewers to tune in to the series on weekdays at 7 p.m. on True Talk, positioning Skittles as a fun and inclusive brand that connects with its audience during the festive season.

Creative Information

CID:96b211b9-2fa2-44c4-95e7-0005dd2b886d
CRID:92_2249:682966030
Domain:skittles.com
Seat:RBC
Size:300x150
Bid:$1.61
Timestamp:10/30/2025, 2:13:22 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess10/31/2025, 1:01:06 AM11.48s
    adomain_analysissuccess10/31/2025, 2:02:03 AM3.90s
    adomain_capturesuccess10/31/2025, 2:01:59 AM0.24s
    ad_rendersuccess10/30/2025, 2:33:53 PM36.43s
    brand_mappingsuccess10/31/2025, 12:49:16 AM0.08s
    video_analysissuccess10/31/2025, 1:00:54 AM2.03s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: Skittles

    Size:300x150
    Data Transferred:2523.44 KB
    Render Time:14.28 Seconds
    Video Duration:15.0 Seconds
    Creative Inferred IAB Categories:
    • Arts & Entertainment (IAB1)
    • Food & Drink (IAB8)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • Food and Beverage Services (1355)
    Domain Inferred IAB Categories:
    • Food & Drink (IAB8)
    • Shopping (IAB22)
    Domain Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • General Food (1165)
    • Candy (1170)
    Landing Page:
    https://www.skittles.com/halloween?utm_campaign=US...
    Domain:www.skittles.com
    Brand:
    Skittles
    Total Ad Size:2525.01 KB
    Requests Made:
    URLSize (KB)
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