Creative Details

Quality Score: 6/10

The advertisement promotes DTE's renewable energy projects that contribute to educational support.

Creative Information

CID:5e63eef9-d40e-4843-8812-93f683ee988a
CRID:17_24619508
Domain:dteenergy.com
Seat:Adelphic
Size:320x480
Bid:$0.10
Timestamp:10/29/2025, 7:55:53 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/10/2025, 6:41:09 PM5.58s
    adomain_analysissuccess11/10/2025, 6:40:30 PM5.74s
    adomain_capturesuccess11/10/2025, 6:40:24 PM0.14s
    ad_rendersuccess11/10/2025, 6:41:04 PM17.26s
    brand_mappingsuccess11/10/2025, 6:36:01 PM0.15s

    Analysis Results

    Ad Format: banner

    Brands: DTE Energy

    Size:320x480
    Data Transferred:1308.64 KB
    Render Time:8.56 Seconds
    Creative Inferred IAB Categories:
    • Education (IAB5)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Green/Eco (1368)
    • Green/Eco Products (1369)
    • Green/Eco Services (1370)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    Total Ad Size:1311.70 KB
    Requests Made:
    URLSize (KB)
    https://adstudio-asset-lib.flashtalking.com/live/shared_libraries/8bde6c_cdf9156ebab1ee2f.js470.72
    https://staticjs.adsafeprotected.com/fw.js?anId=924358&advId=105056&campId=2597835&pubId=122&chanId=7066553&placementId=24619508&adsafe_par&planId=3349888916&impId=b22a00fc-38e6-47e0-8e2f-444d74edff58-5135bd6d-bc47-43ca-a867-f6a9d7290bea&uId=1761663943409&bidurl=brobible.com%2Fsports%2Farticle%2Fwhitmore-lake-high-school-football-michigan-playoffs-controversy%2F&bundleId=brobible.com%2Fsports%2Farticle%2Fwhitmore-lake-high-school-football-michigan-playoffs-controversy%2F313.95
    https://cdn.flashtalking.com/201723/5501946/assets/live/studio/assets/3545154/original/GoodProComp.otf149.69
    https://ajs-assets.ftstatic.com/ftUtils.js101.06
    https://static.adsafeprotected.com/sca.17.6.4.js91.43
    https://cdn.flashtalking.com/frameworks/js/api/2/10/html5API.js85.43
    https://c.betrad.com/geo/ba.js?r17020142.46
    https://cdn.flashtalking.com/201723/5501946/assets/live/studio/assets/3545247/original/0757320x480.jpg22.23
    https://cdn.flashtalking.com/201723/5501946/assets/live/studio/assets/3545248/original/HL3.svg7.23
    https://cdn.flashtalking.com/feeds/frameworks/js/utils/Tracker.js7.22

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <div id='adelphic_ads' style='margin:0;padding:0;border:0;width:320;height:480;'> <noscript> <a href="https://events-us-east-1b.ipredictive.com/d/track/click?zid=kargo_1_0_1&sid=b22a00fc-38e6-47e0-8e2f-444d74edff58-5135bd6d-bc47-43ca-a867-f6a9d7290bea&crid=24619508&adid=105056&oid=2597835&cid=534259&spid=482&pubid=122&site_id=3349888916&auid=7066553&algid=5&offpc=0.1&optpc=0.1&cstpc=0.1&xts=1761750343&pbap=CgczMjB4NDgwEAYaAWYqE2dlbmVyaWMgd2ViIGJyb3dzZXI6BE9TIFhCBzEwLjE1LjdSAmVuWhFQRVJTT05BTF9DT01QVVRFUmAAagZCQU5ORVKKAQItNJABBqUB7FEvQq0BPYqmwsABAcgBAtIBBlBVQkxJQ9oBKwoOS1JHLWdmNHEtNDk2OTQRAAAAAAAADEAaBUZJUlNUKgMxNDkwAEAASADaATMKDktSRy0yN2s0LTUwMTI0EQAAAAAAAAhAGgVGSVJTVCIGMTQyNzk3KgMxNDkwAEAASADaATMKDktSRy03dXd1LTQ5NDAyEQAAAAAAAAhAGgVGSVJTVCIGMTQyMjAyKgM1MjIwAEAASAD6ASBkYzVhN2M5N2IwMDdlMGU3NzJmMDA3YzE0ZTMxNTIyNYICJGVjN2M3MTYwLWQ5OGQtNDgxMy05NDlmLTAyMmNjZjYwZTVmNooCA1BVQpICDjIwOC45OS4yMjQuMTA3mgICWFKgAgCwAgHyAlhNb3ppbGxhLzUuMCAoTWFjaW50b3NoOyBJbnRlbCBNYWMgT1MgWCAxMF8xNV83KSBBcHBsZVdlYktpdC82MDUuMS4xNSAoS0hUTUwsIGxpa2UgR2Vja28pggMFNDg3NTWKAwZQaWdlb26SAwM1MTOaAwJNSaIDAlVTqgMCMTCxA5qZmZmZmbk_wgMDNTEzygMUQWdyaS1WYWxsZXkgU2VydmljZXPSAwR3aWZp2gMMYnJvYmlibGUuY29t6gMkZDM2NjMzZjAtNzdmMS00NGUyLWE2MjctN2NhM2RhM2IwYjg0uQS1FfvL7snTP-EE9GxWfa622j_yBA1tYWNPUyBXZWJWaWV3-gQCTUmSBQQ4NDgyygUBMdIFKGthcmdvLXctN2JmY2Q2M2E1NzY5ZGJkN2QyMGNjMjFkNWUzOTk5Y2XwBQCABgGZBjlVc0kp4OU_ogYOMjA4Ljk5LjIyNC4xMDfQBgDiBjAKA1BVQhIkZWM3YzcxNjAtZDk4ZC00ODEzLTk0OWYtMDIyY2NmNjBlNWY2GgNQVULpBgAAAIA9Ctc_-gYUaGlnaCBzY2hvb2wgZm9vdGJhbGyKBwNQVULABwDaBwpCSURSRVFVRVNU4gc9NTI1OjQwMSw1Mjk6MTQ0ODA2Nixldmlkb246LDU0OTpJQVNJUEZSQVVELDUyNDo0MDA3LDUyNjo5MjA0MOoHEjBfZXZpZG9uOjAsMF81NDk6MPgHAQ&ez_p=&rd=https://servedby.flashtalking.com/click/8/286512;9799779;0;209;0/?gdpr=0&gdpr_consent=&us_privacy=${US_PRIVACY}&cachebuster=1761663943409&ft_width=320&ft_height=480&url=42465558" target="_blank"> <img border="0" src="https://servedby.flashtalking.com/imp/8/286512;9799779;205;gif;AdelphicViant;25DTE2080RENEWABLESVIANT320X480/?gdpr=0&gdpr_consent=&us_privacy=${US_PRIVACY}&cachebuster=1761663943409"></a> </noscript> <script language="Javascript1.1" type="text/javascript"> var ftClick = "https://events-us-east-1b.ipredictive.com/d/track/click?zid=kargo_1_0_1&sid=b22a00fc-38e6-47e0-8e2f-444d74edff58-5135bd6d-bc47-43ca-a867-f6a9d7290bea&crid=24619508&adid=105056&oid=2597835&cid=534259&spid=482&pubid=122&site_id=3349888916&auid=7066553&algid=5&offpc=0.1&optpc=0.1&cstpc=0.1&xts=1761750343&pbap=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_wgMDNTEzygMUQWdyaS1WYWxsZXkgU2VydmljZXPSAwR3aWZp2gMMYnJvYmlibGUuY29t6gMkZDM2NjMzZjAtNzdmMS00NGUyLWE2MjctN2NhM2RhM2IwYjg0uQS1FfvL7snTP-EE9GxWfa622j_yBA1tYWNPUyBXZWJWaWV3-gQCTUmSBQQ4NDgyygUBMdIFKGthcmdvLXctN2JmY2Q2M2E1NzY5ZGJkN2QyMGNjMjFkNWUzOTk5Y2XwBQCABgGZBjlVc0kp4OU_ogYOMjA4Ljk5LjIyNC4xMDfQBgDiBjAKA1BVQhIkZWM3YzcxNjAtZDk4ZC00ODEzLTk0OWYtMDIyY2NmNjBlNWY2GgNQVULpBgAAAIA9Ctc_-gYUaGlnaCBzY2hvb2wgZm9vdGJhbGyKBwNQVULABwDaBwpCSURSRVFVRVNU4gc9NTI1OjQwMSw1Mjk6MTQ0ODA2Nixldmlkb246LDU0OTpJQVNJUEZSQVVELDUyNDo0MDA3LDUyNjo5MjA0MOoHEjBfZXZpZG9uOjAsMF81NDk6MPgHAQ&ez_p=&rd="; var ftExpTrack_9799779 = ""; var ftX = ""; var ftY = ""; var ftZ = ""; var ftOBA = 1; var ftContent = ""; var ftCustom = ""; var ft320x480_OOBclickTrack = ""; var ftRandom = Math.random()*1000000; var ftBuildTag1 = "<scr"; var ftBuildTag2 = "</"; var ftClick_9799779 = ftClick; if(typeof(ft_referrer)=="undefined"){var ft_referrer=(function(){var r="";if(window==top){r=window.location.href;}else{try{r=window.parent.location.href;}catch(e){}r=(r)?r:document.referrer;}while(encodeURIComponent(r).length>1000){r=r.substring(0,r.length-1);}return r;}());} var ftDomain = (window==top)?"":(function(){var d=document.referrer,m=(d)?d.match("(?::q/q/)+([qw-]+(q.[qw-]+)+)(q/)?".replace(/q/g,decodeURIComponent("%"+"5C"))):"",h=(m&&m[1])?m[1]:"";return (h&&h!=location.host)?"&ft_ifb=1&ft_domain="+encodeURIComponent(h):"";}()); var ftCQs="&gdpr=0&gdpr_consent=&us_privacy=${US_PRIVACY}&cachebuster=1761663943409"; var ftTag = ftBuildTag1 + 'ipt language="javascript1.1" type="text/javascript" '; ftTag += 'src="https://servedby.flashtalking.com/imp/8/286512;9799779;201;js;AdelphicViant;25DTE2080RENEWABLESVIANT320X480/?ftx='+ftX+'&fty='+ftY+'&ftadz='+ftZ+'&ftscw='+ftContent+'&ft_custom='+ftCustom+'&ftOBA='+ftOBA+ftDomain+'&ft_agentEnv='+(window.mraid||window.ormma?'1':'0')+'&ft_referrer='+encodeURIComponent(ft_referrer)+ftCQs+'&cachebuster='+ftRandom+'" id="ftscript_320x480" name="ftscript_320x480"'; ftTag += '>' + ftBuildTag2 + 'script>'; document.write(ftTag); </script> <img src="https://events-us-east-1b.ipredictive.com/d/csimp/pixel?zid=kargo_1_0_1&sid=b22a00fc-38e6-47e0-8e2f-444d74edff58-5135bd6d-bc47-43ca-a867-f6a9d7290bea&crid=24619508&adid=105056&oid=2597835&cid=534259&spid=482&pubid=122&site_id=3349888916&auid=7066553&algid=5&offpc=0.1&optpc=0.1&cstpc=0.1&xts=1761750343&pbap=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_wgMDNTEzygMUQWdyaS1WYWxsZXkgU2VydmljZXPSAwR3aWZp2gMMYnJvYmlibGUuY29t6gMkZDM2NjMzZjAtNzdmMS00NGUyLWE2MjctN2NhM2RhM2IwYjg0uQS1FfvL7snTP-EE9GxWfa622j_yBA1tYWNPUyBXZWJWaWV3-gQCTUmSBQQ4NDgyygUBMdIFKGthcmdvLXctN2JmY2Q2M2E1NzY5ZGJkN2QyMGNjMjFkNWUzOTk5Y2XwBQCABgGZBjlVc0kp4OU_ogYOMjA4Ljk5LjIyNC4xMDfQBgDiBjAKA1BVQhIkZWM3YzcxNjAtZDk4ZC00ODEzLTk0OWYtMDIyY2NmNjBlNWY2GgNQVULpBgAAAIA9Ctc_-gYUaGlnaCBzY2hvb2wgZm9vdGJhbGyKBwNQVULABwDaBwpCSURSRVFVRVNU4gc9NTI1OjQwMSw1Mjk6MTQ0ODA2Nixldmlkb246LDU0OTpJQVNJUEZSQVVELDUyNDo0MDA3LDUyNjo5MjA0MOoHEjBfZXZpZG9uOjAsMF81NDk6MPgHAQ&au_id=b22a00fc-38e6-47e0-8e2f-444d74edff58-5135bd6d-bc47-43ca-a867-f6a9d7290bea&au_pc=0.1&uid=oJeWLWw8wKZTR32Gj0UWk646Emv89ydojTUhSTbvdRTvRr1kjMzK8neBMGstQcrY&uidt=PUB&uids=PUB&rr=1761663943409" style="display:none" height="1" width="1"> </div> <script type="text/javascript" src="https://c.betrad.com/surly.js#;ad_w=320;ad_h=480;coid=1839;nid=15932;"></script> <script type="text/javascript" src="https://pixel.adsafeprotected.com/jload?anId=924358&advId=105056&campId=2597835&pubId=122&chanId=7066553&placementId=24619508&adsafe_par&planId=3349888916&impId=b22a00fc-38e6-47e0-8e2f-444d74edff58-5135bd6d-bc47-43ca-a867-f6a9d7290bea&uId=1761663943409&bidurl=brobible.com%2Fsports%2Farticle%2Fwhitmore-lake-high-school-football-michigan-playoffs-controversy%2F&bundleId=brobible.com%2Fsports%2Farticle%2Fwhitmore-lake-high-school-football-michigan-playoffs-controversy%2F"></script> <noscript><img src="https://pixel.adsafeprotected.com/?anId=924358&advId=105056&campId=2597835&pubId=122&chanId=7066553&placementId=24619508&adsafe_par&planId=3349888916&impId=b22a00fc-38e6-47e0-8e2f-444d74edff58-5135bd6d-bc47-43ca-a867-f6a9d7290bea&uId=1761663943409&bidurl=brobible.com%2Fsports%2Farticle%2Fwhitmore-lake-high-school-football-michigan-playoffs-controversy%2F&bundleId=brobible.com%2Fsports%2Farticle%2Fwhitmore-lake-high-school-football-michigan-playoffs-controversy%2F" height="1" width="1" alt=""></noscript>

    Creatives

    Creative Screenshot 1Creative Screenshot 2