Creative Details

Quality Score: 7/10

The advertisement promotes KEYTRUDA, a prescription medicine for treating early-stage non–small cell lung cancer (NSCLC) that can be surgically removed, highlighting its use in combination with chemotherapy and its role in preventing cancer recurrence.

Creative Information

CID:f3447604-ebe9-403d-9688-88d106113e3f
CRID:2_206_449832
Domain:keytruda.com
Seat:BSW
Size:300x250
Bid:$0.50
Timestamp:10/23/2025, 2:13:18 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/7/2025, 5:28:56 PM6.38s
    adomain_analysissuccess11/7/2025, 5:28:37 PM4.22s
    adomain_capturesuccess11/7/2025, 5:28:32 PM0.36s
    ad_rendersuccess11/7/2025, 5:28:49 PM16.82s
    brand_mappingsuccess11/7/2025, 2:47:22 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Keytruda

    Sensitive:Pharmaceutical Products
    Size:300x250
    Data Transferred:1610.04 KB
    Render Time:8.07 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Total Ad Size:1629.22 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js524.33
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js222.95
    https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js116.69
    https://s0.2mdn.net/sadbundle/2134915917599714447/frame1img.png105.56
    https://ad.doubleclick.net/ddm/adj/N464015.3848558MATTERKIND/B32794367.408693604;dc_ver=106.314;dc_eid=40004001;sz=300x250;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=e5d19742-b410-11f0-8d54-12335f3113c3;dc_adk=2027040027;ord=cjvpsf;click=https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449832%3BsId%3D719302%3BlId%3D91427%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3De5d19742-b410-11f0-8d54-12335f3113c3%3BadThdId%3D3399db3d36edcd535ccdd1e3bbce9db2%3BengineId%3Di-0f912a154758c7350%3BdIp%3DNzUuMTM4LjI1MC4yOQ%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D147376%3BinventoryId%3D259726%3BrtdmIndicator%3D1%3Btimestamp%3D1761664511%3Blat%3DMzUuMDc%3Blong%3DLTg4LjYy%3Bdma%3DNjQw%3BstateCode%3D%3Bzip%3DMzgzNjc%3Bbsc%3DAUDIT%3Bredir%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=lhS2WlGmwy;gcsr=m;stc=1;chaa=1;sttr=42;prcl=s102.61
    https://s0.2mdn.net/sadbundle/2134915917599714447/frame2text.svg99.59
    https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js92.62
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/VQs9W63PwavoDR_m1YiDi6TUiataKVg9KBJIqFbCgjk.js52.51
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <ins class='dcmads' style='display:inline-block;width:300px;height:250px'    data-dcm-placement='N464015.3848558MATTERKIND/B32794367.408693604'    data-dcm-rendering-mode='script'    data-dcm-https-only    data-dcm-keywords='e5d19742-b410-11f0-8d54-12335f3113c3'    data-dcm-click-tracker='https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449832%3BsId%3D719302%3BlId%3D91427%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3De5d19742-b410-11f0-8d54-12335f3113c3%3BadThdId%3D3399db3d36edcd535ccdd1e3bbce9db2%3BengineId%3Di-0f912a154758c7350%3BdIp%3DNzUuMTM4LjI1MC4yOQ%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D147376%3BinventoryId%3D259726%3BrtdmIndicator%3D1%3Btimestamp%3D1761664511%3Blat%3DMzUuMDc%3Blong%3DLTg4LjYy%3Bdma%3DNjQw%3BstateCode%3D%3Bzip%3DMzgzNjc%3Bbsc%3D${CLICK_URL_ENC}%3Bredir%3D'        data-dcm-resettable-device-id=''    data-dcm-api-frameworks='[APIFRAMEWORKS]'    data-dcm-omid-partner='[OMIDPARTNER]'    data-dcm-gdpr-applies='gdpr=${GDPR}'    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'    data-dcm-ltd='false'    data-dcm-app-id=''>  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script></ins><img src='https://rtb.adentifi.com/Imps?impId=1;adId=e5d19742-b410-11f0-8d54-12335f3113c3;lId=91427;sId=719302;cId=17823;crId=449832;adThdId=3399db3d36edcd535ccdd1e3bbce9db2;adExchange=BidSwitch;engineId=i-0f912a154758c7350;dealId=0;geoId=147376;inventoryId=259726;rtdmIndicator=1;timestamp=1761664511;property=merriam-webster.com;dIp=NzUuMTM4LjI1MC4yOQ;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=0;cuid=cuid_4ce49f80-e7d0-11ef-b762-12707100b72d' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_4ce49f80-e7d0-11ef-b762-12707100b72d");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><span id="te-clearads-js-adtheorent01cont449832"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=17823&c=adtheorent01cont449832&w=300&h=250&js=pmw0&plc=tr&uid=3399db3d36edcd535ccdd1e3bbce9db2"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/>

    Creatives

    Creative Screenshot 1Creative Screenshot 2